Medical Animation Market

Global Medical Animation Market Size (2024 to 2029)

The global medical animation market size was valued at USD 284.69 million in 2024. It is further expected to be growing at a CAGR of 19.67% and value USD 698.72 million by 2029.

Medical animation is a powerful instructional tool that provides education on general treatments for a physical or surgical intervention available in 3D imaging. It is intended for a large set of the audience; the animation is also a common use for patients and medical professionals. Primary animations can only be used for models based on key process features. Animations have become significantly intricate owing to advanced microprocessor design and rapidly evolved computer memory.

MARKET DRIVERS

In this modern era, the demand to adopt medical animation to create awareness of various medical treatment procedures is ascribed to boosting the growth rate of the market.

Medical animations in the life sciences and pharmaceuticals have an important role in promoting knowledge over various aspects like anatomical or biological procedures, pharmaceutical drugs, biomedical technology, and many other medical devices. In fact, nowadays, pharmaceutical companies are utilizing medical animation to promote their drugs in an effective way to reach the target customers. Therefore, the rising demand for medical animation for educational and promotional purposes in pharmaceutical and life science is straightly leveraging the growth rate of the medical animation market.  The growing number of pharmaceutical companies, especially in developed and developing countries, can boost the growth rate of the market to an extent. For instance, there are approximately 2655 pharmaceutical startups only in the US as of 2023 statistics. The number will even increase in the coming period. Top Most companies are moving ahead with different strategies in launching new drugs that are in favor of the public, which is leveraging the need for medical animation substantially to fuel the market’s growth rate. 

Ongoing research and development activities in developed countries like the US and others are solely outraging the growth opportunities for the medical animation market. Government support through funds in pharmaceutical and life science is also greatly influencing the growth rate of the market positively. People focus on receiving advanced treatment procedures with the rapidly rising disposable income in developed and emerging countries, which will propel the market size in the coming years. 

MARKET RESTRAINTS

However, the lack of extended knowledge in creating medical animations in an innovative way is slowly limiting the growth rate of the market. Difficulty in reaching the target audience, especially in remote areas, is merely to degrade the share of the medical animation market. In addition, the cost of medical animations is surging in many countries where small-scale organizations cannot afford these techniques, which is hampering the growth rate of the medical animation market.

COVID-19 impact on the global medical animation market

Pharmaceutical firms and healthcare providers widely use medical animation methods to explain medical/surgical treatments or other research purposes to patients with a high level of comprehension. Medical animation combines a high degree of experience and capabilities to produce high-quality, award-winning science work for pharmaceutical firms and organizations of all types. Due to emerging infections or introducing new diseases, such as COVID-19, the medical animation market is steadily growing (novel coronavirus). For the past two decades, new viruses have been rising at an alarming pace of one per year, according to the WHO, and this pattern is expected to continue. In terms of scientific response, laboratories worldwide share genome and protein architectures in open-access databases to aid in the combat against the latest epidemic (COVID-19 pandemic).

Companies have announced their new medical animation technologies. In September 2020, Geometric Medical, a leading high-end medical animation and scientific video development company, unveiled a rebranding and a new logo. Based on the most recent study, Fusion Medical Animation, for example, produced a 3D graphic and animation of COVID-19 in March 2020. The plot is depicted in this 3D medical animation, including what a pandemic is, worldwide infection trends, and disease prevention tips. Pharma companies' rising adoption of medical animation, the proliferation of tablets, smartphones, and other mobile devices, and the number of surgeries worldwide contribute to the market's development.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Medical Animation Market Analysis By Type

 The 3D animation segment has been leading with the largest share of the market for the past few years, whereas the 4D animation segment is likely to have the highest growth opportunities throughout the forecast period. Penetration of the latest technological advancements in the medical sector is substantially creating huge growth opportunities for 4D animation. Increasing prominence to promote quality healthcare services at affordable prices is inclined to amplify the growth rate of the medical animation market. Also, 3D animations are very impressive in reaching out to the audience over medical structures, procedures, or processes. It provides a very realistic visual experience with its animated models.

Global Medical Animation Market Analysis By Application

The surgical education and programming segment is thriving and holding the largest share of the market. Medical animation is very useful for education purposes, as medical students can easily understand difficult concepts in an easy way. The drug delivery segment is expected to hit the highest CAGR by the end of the forecast period. Medical animations help healthcare providers deliver efficient and effective treatment procedures with the latest diagnosis process that emphasizes the prescription of proper drugs respectively to the patients. Medical animation creates awareness among patients, which is highly important in today’s world in order to receive effective treatment procedures.

Global Medical Animation Market Analysis By Therapeutic Area

The cosmetic and plastic surgery segment is likely to have the largest growth rate throughout the foreseen years. Gen Z people are beauty conscious, and the demand for cosmetic and plastic surgeries is randomly growing. Therefore, medical animation is gaining huge traction with the evolving technology. The cardiology and oncology segment’s growth rate is eventually rising at a faster growth rate due to the rising number of people suffering from cancer and heart-related issues. Lifestyle changes where fewer physical activities are the major cause for the rising chronic diseases that are elevating the need to focus on launching innovative treatment procedures, eventually increasing the growth rate of the market. 

Global Medical Animation Market Analysis By End User

The academic institutions segment is leading with the largest share of the market, whereas the hospitals segment is gearing up to hold the fastest growth rate during the forecast period. Medical animation plays a special role in academic and research settings that enables the launch of innovative procedures that are in favor of public safety. In hospitals, medical animation has an important role in creating awareness among patients about the availability of various diagnostic and treatment procedures. These animations are also used for marketing purposes in hospitals and clinics, which elevates the growth rate of the medical animation market growth rate. 

REGIONAL ANALYSIS

Geographically, the North American medical animation market is predicted to occupy the largest share in the global medical animation market during the forecast period. Growing healthcare spending, an increasing number of surgeries, and technology advancements are some of the factors propelling the North American market growth. The U.S. and Canada are the major contributors to the North American market growth.

The European medical animation market is the second leading region, followed by North America in the global market during the forecast period. Rising elder people population, increasing perception of electronic devices is to bolster the European market. The UK market is predicted to lead the European medical animation market during the forecast period.

The Asia-Pacific medical animation market is expected to be the fastest-growing regional market during the forecast period. Increasing significance in acquiring medical animation for the patient's education and enhancing healthcare infrastructure through various APAC countries. The presence of large pharmaceutical industries and the growing focus of key market participants on tapping the APAC market potential are to surge the APAC market.

The Latin American medical animation market is predicted to register a steady growth rate between 2020 to 2025. An increasing number of pharmaceutical industries utilize medical animations and approaches of start-up industries that foster the market. The level of literate people in the medical sector is comparatively less in underdeveloped markets where the need for the medical animation market is likely to have stable growth during the historical period.

The Middle East & Africa medical animation market is likely to have a moderate growth rate during the forecast period. The medical animation technology assists by bringing awareness to patients and educating them; the growing requirement for advanced techniques is to augment the market.

KEY MARKET PARTICIPANTS

Some of the promising companies leading the global medical animation market profiled in the report are Infuse Medical, Hybrid Medical Animation, Inc., Ghost Productions, Inc., Radius Digital Science, Nucleus Medical Media, Inc., AXS Studio, Inc., Visible Body, Elara Systems, Inc., Animated Biomedical Productions, XVIVO Scientific Animation, and Scientific Animations, Inc.

RECENT MARKET DEVELOPMENTS

• In Oct 2019, Ghost Productions, Inc. Medical animations and surgical Simulation Programmer had completed feasibility tests on Oculus Quest Wireless Virtual Reality headphones, and the results are promising. Their tests looked at the medical performance capabilities of the wireless VR handset, and while not able to provide photorealistic images, it could interact with real-time surgical anatomy. These results allow for a profound change in the adoption of virtual reality within the medical industry, which has been slow to take advantage of the many benefits that virtual reality education can offer.

• XVIVO and DePuy Synthes Companies have collaborated recently; an animated image of their CONDUIT ™ inter somatic medical devices is likely to help healthcare providers understand the level of engineering and the embedded devices in detail for optimizing efficiency.

• In November 2019, W2O acquired Radius Digital Science which provides distinguished service to the healthcare industry, fusing art and technology to paraphrase complex science into immersive and easy-to-understand creative experiences for healthcare brands.

DETAILED SEGMENTATION OF THE GLOBAL MEDICAL ANIMATION MARKET INCLUDED IN THIS REPORT

This research report on the global medical animation market has been segmented and sub-segmented into the following categories and calculated market size and forecast for each segment until 2029.

By Type

• 3D animation

• 2D animation

• 4D animation

• Flash animation

By Application

• Surgical education and programming

• Drug delivery

• Patient Education

• cellular and molecular studies

• other applications

By Therapeutic Area

• cosmetic and plastic surgery

• dental

• Oncology

• cardiology 

• Therapeutic areas

By End User

• Academic institutions

• hospitals

• surgical centers and clinics

• medical device manufacturers

• forensic scientists

• Insurance companies

• Others

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• The Middle East and Africa