Medical Education Market

Global Medical Education Market Size (2024 to 2029)

The global medical education market is estimated to be worth USD 192.41 billion by 2029 from USD 118.82 billion in 2024, growing at a CAGR of 10.12% from 2024 to 2029.

The World Health Organization (WHO) defines medical education as "any combination of learning opportunities aimed at assisting individuals and societies improve their health, whether through increased awareness or a shift in attitudes." Individuals or groups are educated about environmental health, physical health, social health, emotional health, intellectual health, dental health, and sexual and reproductive health education through medical education. Healthcare education activities include conferences, forums, workshops, seminars, webinars, and lectures to promote favorable health protection policies among the general public and legislators.

MARKET DRIVERS

Nowadays, technology in healthcare is altering, and practitioners must be prepared to keep up with the changing technologies. The ability to deliver services in a much shorter amount of time necessitates improvements in data, with all content, including patient literacy and medical records, being digital, which requires trained professionals, as it did with the transition from traditional hospital to ambulatory medicine. Diagnostics, laboratory investigations, medical discharge records, and hospital admissions, for instance, all demand expert people.

Furthermore, the automation of healthcare facilities, which involves using a variety of computer networks and software programs, demands staff training to increase service efficiency. In addition, public healthcare organizations require doctors, consultants, and medical specialists to be accredited in continuing medical education programs to use this system (CME). As a result, medical education is in more demand.

Traditional learning has some drawbacks. Building and running physical training facilities are expensive, and meet changing demands as disease therapies, medical technology, and drugs evolve at a rapid pace is challenging. eLearning addresses several of these issues by allowing physicians and other healthcare professionals to take lessons at their own pace. Through films and audios that are cost-effective, this online approach enables unprecedented access to innovative research approaches such as speed customization and collaborative learning. Anyone can utilize online learning to learn at any time and from any location because it has no boundaries. Medical professionals can use CME programs in both online and classroom settings, allowing them to fit learning into their busy schedules. Non-medical employees can also benefit from an e-learning strategy that does not disrupt their work.

MARKET RESTRAINTS

Unreliable and pricey facilities are impeding the growth of the global medical education market. Building classrooms and other structures are costly, and it has become more challenging as new technologies emerge. In addition, people with internet access problems can be found in various areas, affecting online health education. The situation is improving, however, thanks to government help.

Impact of COVID-19 On The Global Medical Education Market

Coronavirus is primarily affecting people's well-being in numerous ways and has impacted people's daily lives, while governments around the world have implemented social isolation and lockout measures. Public health education is becoming increasingly crucial to preventing and managing infectious diseases. Access to coronavirus health education records is encouraged by healthcare providers for families or parents. As a result, people learned about SARS through various sources, including the Internet, forums, phone calls, television, and newspapers. This pandemic has changed the landscape of health education, increasing e-learning, and particularly impacting global health education travel. Education institutes must now choose online classes and function from home due to the introduction of the lockout. Several workshops, talks, and conferences have also been postponed. As a result, medical blogs are increasingly used in digital workshops and conferences.

Furthermore, the government has increased health education to combat COVID-19. The World Health Organization (WHO) provides COVID-19 information to the general public, the medical profession, and governments. This information offers global updates, indications, symptoms of sickness, preventative and management methods (such as adequate cleanliness and physical distance), and pertinent information for pregnant women, travelers, and persons who have recently visited or returned to hotspot locations. The United States Centres for Disease Control (US CDC) also provides the messaging through a series of COVID-19 instructional movies available on their website and YouTube. Covid – 19 caused harm to both physical and emotional health. Mental health issues have increased dramatically throughout the pandemic, particularly among young individuals. Physical inactivity is now regarded as a parallel pandemic, with 5 million dying prematurely every year. As a response, UNESCO presented the new COVID-19 therapy program "Fit for Life" to address the pandemic's acute physical and mental health impacts.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Medical Education Market By Providers

Based on providers, Universities and academic centers held the largest share of the medical education market. A significant element contributing to this segment's considerable share is the shortage of healthcare workers required to offer high-quality care.

Medical Education Market  By Delivery Mode

Based on delivery mode, the market for medical education solutions is dominated by e-learning solutions. Accessibility, cost reductions, more instructional resources, and a plethora of new improvements all contribute to the dominance. Students can also test out courses before purchasing them, allowing them to complete a program without paying for certification.

Medical Education Market  By Application

Based on the application, the cardiology segment is expected to dominate the global medical education market during the forecast period. This segment likewise held the largest market share. The global market is expected to grow as a result of an increase in the number of initiatives taken by CME providers and key players to organize CME (Continuing Medical Education) activities, as well as an increase in the number of grants from government bodies to help young cardiologists access quality training.

Medical Education Market  By End-User

Based on End-User, Physicians dominate the medical education market.

REGIONAL ANALYSIS

In North America, the market is expected to grow at a CAGR of 9.7% during the forecast period.  This is due to initiatives done by industry players and regional governments to increase the number of medical schools and develop the healthcare sector. An increase in the number of CME programs and significant governmental and corporate sector investments in the development of young healthcare professionals are driving the expansion of the North American region. Physicians and non-physicians alike realize the value of continuing medical education (CME) solutions in keeping up with continuously changing technologies. The availability of adequate programs to train healthcare personnel for rising technology is driving the Medical Education industry in the area. Furthermore, due to public and private healthcare institutions' endeavors to train healthcare professionals for current technologies, medical education solutions are in great demand.

The Asia Pacific is expected to become a significant player in the medical education solutions market in the coming years. The region's healthcare education solutions market is being driven by rapid economic development in the region's emerging nations, including the expansion and modernization of healthcare. As a result, laboratory technicians, hospital floor supervisors, nurses, and operating room professionals in the region's modern healthcare institutions are increasingly tech-savvy. Furthermore, the region's market expansion is being fuelled by an increase in demand for online learning, a growing preference for ongoing medical education due to stringent regulatory requirements, and the utilization of current technology to meet training demands.

KEY MARKET PLAYERS

Academy of Medicine of Richmond, Adobe Inc., ADP, Articulate, Central Michigan University College of Medicine, Cerner, Coursera, Elsevier, GE Healthcare, HealthcareSource, HealthStream, IBM, Infor, Koninklijke Phillips, Oracle, PeopleFluent, PfizerWebinar, Siemens Healthineers, and Trivantis Corporation are some of the promising companies operating in the global medical education market profiled in this report.

RECENT HAPPENINGS IN THIS MARKET

• Keres launched a health education initiative with 'The Voice' winner Chevel Shepherd on April 30, 2021. Keres' No More New Mexico young adult initiative, which connects youth in the state with tobacco-free education and resources, is the focus of the collaboration.
• The Rishihood School of Healthcare opened on November 26, 2020, according to Rishihood University. The School of Healthcare provides various UG and PG degree programs in allied healthcare, including B.Sc. Cardiovascular Technology, Medical Laboratory Technology, and MBA in Healthcare Management.

DETAILED SEGMENTATION OF THE GLOBAL MEDICAL EDUCATION MARKET INCLUDED IN THIS REPORT  

This report on the global medical education market has been segmented and sub-segmented into the provider, delivery mode, application, end-user, & region.

By Providers

• OEM/Pharmaceutical and Medical Device Companies
• Universities and Academic Centres
• Continued Medical Education Providers
• Learning Management Systems Providers
• Education Platforms
• Professional Associations
• Medical Simulation

By Delivery Mode

• Classroom-based Courses
• e-Learning Solutions

By Application

• Cardiology
• Internal Medicine
• Radiology
• Neurology
• Pediatrics
• Academic Education
• Other Applications

By End-User

• Physicians
• Non-Physician Healthcare Professional
• Students

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East and Africa