The European men's personal care products market is expected to rise at a CAGR of 6.41% from 2024 to 2029 and the European market size is estimated to be worth USD 58.04 billion by 2029 from USD 43.09 billion in 2024.
Personal hygiene is taking care of the body. Hygiene is a vital aspect of daily life, encompassing everything from bathing to nail trimming. Keeping your body clean is considerably more complicated than it appears. It is also essential since your body will not appear or feel clean if you do not practice personal hygiene. Men's hygiene and well-being are crucial for obvious reasons. The most significant of these is that proper hygiene prevents diseases. In other words, good hygiene will aid in maintaining your health. Men have recognized the significance of appearance; appearing one's finest and instilling self-confidence is crucial in the competitive job environment. In addition, there are numerous occupations in which appearance is necessary, such as those in public relations, media relations, front office, marketing, sales, hotels, tourism, television, modeling, and the fashion business. Additionally, exposure to television commercials and global trends has fueled the need for male grooming products and personal care. Compared to female skin, male skin has more active, larger sebaceous glands (glands that create natural oil on the skin) and pores. So, skin care is necessary for men too.
Grooming regimens for men have traditionally been limited to simple shaving and hair care items, making them a difficult market for personal care firms to penetrate. In recent years, male grooming has increased in Europe as more men experiment with personal care products and build their intricate grooming routines.
Consumer health consciousness, cultural pressure to always appear excellent, and shifting ideas regarding "traditional" masculinity are a few drivers for the growth of the European men's Personal Care Products Market. As a result, many male consumers are interested in using skincare items, such as face washes, moisturizers, and anti-aging creams, to enhance their looks, self-esteem, and personal welfare. In addition, social media is also a significant driver in the growth of the European men's Personal Care Products Market. Many European men agree that decreasing obvious defects and preventing them in the future are significant benefits of using men's personal care products. The growing acceptance of personal care products among men in Europe reflects shifting attitudes toward what constitutes masculinity in Europe. Men widely believe that using personal care products like moisturizers and facewashes can boost their self-confidence by improving their feelings about themselves without negatively affecting their ability to be men. The European Men's Personal Care Products Market is expected to expand as more men experiment with sophisticated personal care products.
Still, many men continue to adhere to old conventions. This is one of the major restraints of the European men's Personal Care Products Market. Their adoption of personal care products is increasing but still slow. The industry will have to provide items that promote well-being and health in ways that appeal to men, who are not yet convinced of its benefits.
This research report on the Europe men's personal care products market has been segmented and sub-segmented based on the following categories.
Europe Men's Personal Care Products Market - By Skin Care:
Based on skincare, the face and neck cream lotions segment dominated the European market in 2022 and is anticipated to account for the largest share of the European market during the forecast period. The desire for organic and natural products and the growing consumer awareness of the benefits of organic products are propelling the growth of the face and neck cream lotions segment in the global market. The rising disposable incomes and changing lifestyles are further driving the growth rate of the segment in the worldwide market.
The cleansers and moisturizers segment is another lucrative segment and had the second-largest share of the European market in 2023 and is expected to grow considerably during the forecast period.
Europe Men's Personal Care Products Market - By Hair Care:
Based on hair care, the shampoo & rinses systems segment is expected to hold the largest share of the global market during the forecast period, followed by the hair dyes & colors segment. European consumers are now more conscious of using organic products in Hair care products.
Europe Men's Personal Care Products Market - By Men Personal Cleanliness:
The fragrance segment looks attractive with numerous specialized brands that enjoy international popularity. Many European nations are renowned for their scents, including France and Italy. Perfume and soap derive the segment and are responsible for the most revenue.
Europe Men's Personal Care Products Market - By Men Shaving:
Based on men's shaving, the shaving cream segment held the dominating share of the European market in 2022 and is expected to continue to lead throughout the forecast period. Shaving Creams have been popular in Europe since the 19th century, as men have wished to maintain a clean appearance that conveys a strong impression of personal hygiene and care. Shaving and grooming have long been associated with presentability and contribute to a confident demeanor in the workplace. People have been utilizing shaving creams to produce a smoother shave with less itching while simultaneously moisturizing the skin. Additionally, it keeps the skin cold and softens the beard before shaving, extending the life of the razor blades. In addition, shaving creams are rising in popularity because newer goods have powerful aromas that create a better feeling of freshness. As more people care about their clean-shaven appearance, they use their specialized shaving creams at home instead of visiting the barber. Pre-shave lotion segment is ascribed to have great opportunities in the coming years.
Europe Men's Personal Care Products Market - By Country:
The UK led the men’s personal care products market in Europe in 2023, accounting for the leading share. People in the UK are habituated to regular shaving, which is making the UK a potential market for grooming products with a high demand for innovative items. Due to the significant potential for revenue-generating, the manufacturers of personal care products have introduced several products addressing the needs of various skin types. The growing demand for anti-aging products for men in the UK is propelling the UK men's personal care product market. In addition, changing lifestyles, increased demand for skin care products due to shifting climatic conditions, and rising demand for environmentally friendly products are further promoting the UK market growth.
KEY MARKET PLAYERS:
Companies playing a leading role in the Europe men’s personal care products market include L'Oreal S.A., Johnson & Johnson, the Estee Lauder Companies, Procter and Gamble, Unilever Plc, Colgate-Palmolive Company and Shiseido Company, Ltd.
Frequently Asked Questions
L’Oréal S.A., Johnson & Johnson, The Estee Lauder Companies, Inc., Procter and Gamble, Unilever Plc, Colgate -Palmolive Company, and Shiseido Company, Ltd.
Awareness, changing lifestyles, demand for organic products, and self-esteem concerns.
UK and Germany in Europe Men's Personal Care Products Market hold the largest market share.
Related Reports
Access the study in MULTIPLE FORMATS
Purchase options starting from $ 1400
Didn’t find what you’re looking for?
TALK TO OUR ANALYST TEAM
Need something within your budget?
NO WORRIES! WE GOT YOU COVERED!
Call us on: +1 888 702 9696 (U.S Toll Free)
Write to us: [email protected]
Reports By Region