The size of the mustard seed market in Europe was valued at USD 248.1 Million in 2023. The European market is further expected to expand at a CAGR of 3.68% from 2024 to 2029 and be worth USD 308.1 Million by 2029 from USD 257.2 Million in 2024.
In Europe, mustard seeds can be one of the key ingredients in various culinary and industrial applications. The demand for culinary remains robust in Europe and the same demand can be expected in the mustard seeds as these are widely employed as a key ingredient in condiments, sauces and traditional European dishes. The popularity of mustard-based condiments, such as Dijon and whole grain mustard, is on the rise, and consumption is anticipated to grow exponentially in households and food service establishments across the region in the coming years.
The growing mustard seed-based dishes and condiments across the European region are primarily driving the growth of the European market. The flavor and versatility of mustard seeds have made traditional European cuisines popular worldwide. Mustard seeds play an integral role in the production of popular condiments such as Dijon mustard and whole grain mustard, which are widely used in European culinary traditions. Europe tops the list in mustard seed production worldwide. For instance, Europe holds 36.4% of global mustard seed production, as per Eurostat. Among the various countries in Europe, France stands out as one of the leading consumers of mustard, and the per capita consumption of mustard-based products is estimated at 2.5 kilograms per year.
The rising awareness of the nutritional benefits of mustard seeds among European health-conscious consumers is promoting the growth of the European market. Mustard seeds are rich in antioxidants and essential minerals and offer health-promoting properties such as anti-inflammatory and digestive benefits. The surging health consciousness among the European population is resulting in the increasing demand for mustard-based products as part of a balanced diet. For instance, the sales of mustard-based condiments in Europe valued €2.1 billion in 2020.
The rising popularity of vegan and vegetarian diets in Europe is contributing to the growth of the Europe mustard seed market. The rapid shift in the food consumption patterns in Europe is resulting in the increased demand for plant-based ingredients such as mustard seeds. The number of vegans and the adoption of vegetarian diets are growing rapidly in the European region. For instance, as per the statistics published by the Vegan Society, an estimated 2.6 million people in Europe are vegan, which is also 3.2% of the entire population of Europe. In Europe, the UK is one of the leading consumers of plant-based products and the adoption of vegan condiments containing mustard seeds is growing rapidly. For instance, the sales of vegan condiments containing mustard seeds have witnessed an increase of 18% in 2020 in the UK.
In addition to the above, factors such as the growing popularity of the unique and pungent flavor profile of mustard seeds, increasing usage of mustard seeds in industrial applications such as in food processing, cosmetics and pharmaceutical industries, rising preference from the consumers for natural and clean-label ingredients and rising popularity of ready-to-use mustard-based sauces and condiments are boosting the growth of the Europe mustard seed market.
On the down side, the growing popularity of alternative condiments such as mayonnaise and ketchup is hampering the hindering the mustard seed market in Europe. Misconceptions across Europe regarding the calorie and fat content of mustard-based products and shifting consumer tastes towards new flavor profiles and ethnic cuisines that reduce traditional mustard seed usage in European dishes are hampering the Europe mustard seed market.
This research report on the European mustard seed market has been segmented and sub-segmented based on the following categories.
Europe Mustard Seed Market - By Type:
Based on type, the white/yellow segment dominated the European market in 2023 and occupied a share of 58.6%. The domination of the white/yellow mustard seeds segment in the European market is estimated to continue throughout the forecast period. The white or yellow mustard seeds are commonly used in condiments, sauces and salad dressings because of their versatility and mild flavor profile. The rising demand from consumers for condiments, sauces, and salad dressings in Europe is majorly driving the white/yellow segment in the European market.
The black mustard seeds segment was the second biggest segment in the European market in 2023 with 29.5% of share. The growing usage of black mustard seeds in ethnic and spicy foods, particularly in Mediterranean and South Asian cuisines and increasing usage of black mustard seeds in healthcare and pharmaceutical industries are majorly propelling the expansion of black segment in the European market.
Europe Mustard Seed Market - By Application:
Based on application, the commercial segment was the largest segment in the European market, holding 38.5% of the European market share in 2023, and the lead of the commercial segment is anticipated to continue throughout the forecast period. The domination of the commercial segment is majorly attributed to the increasing demand for mustard seeds from restaurants, food service chains, and food manufacturers and the rising popularity of mustard-based condiments and sauces in the food service industry.
The industrial segment is another notable segment and is predicted to expand at a CAGR of 4.14% during the forecast period owing to the growing use of mustard seeds in the food processing and manufacturing industries and increasing demand for natural and organic ingredients in the food industry.
Europe Mustard Seed Market - By Sales Channel:
Europe Mustard Seed Market – By Country:
Geographically, Europe was the biggest regional segment in the global mustard seed market, with 31.9% of the global market share in 2023, and is projected to grow at a significant CAGR during the forecast period.
France emerged as the leading regional segment for mustard seeds in Europe in 2023 and is expected to progress at a promising CAGR during the forecast period. France is popular for its production of Dijon mustard. The rich culinary heritage and strong export capabilities are majorly driving the French market in Europe.
The UK is another noteworthy market in the European market. The diverse food culture of the UK and the presence of significant demand for condiments in the UK are propelling the UK market growth.
Germany is a thriving market for mustard seeds in Europe. The strong agricultural sector of Germany, the rising popularity of mustard-based sauces and condiments and increasing consumption of various mustard-infused dishes are boosting the German market.
TOP COMPANIES IN THE MARKET:
The Tracklement Company Ltd, Sun Impex, Organic Products India, and McCormick & Company, Inc. are some of the key players in the European mustard seed market.
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