Europe Oral Care Market Research Report – Segmented By Product, Distribution Channel and Country (United Kingdom, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands and Rest of Europe) – Industry Size, Share, Trends & Growth Forecast (2024 to 2029)

Updated On: January, 2024
ID: 11483
Pages: 100

Europe Oral Care Market Size (2023 to 2028)

The European oral care market size is forecasted to be growing at a CAGR of 5.04% between 2023 to 2028 and worth USD 20.08 billion by 2028.

The growing prevalence of dental issues across Europe primarily promotes the growth of the European oral care market. Approximately 50% of individuals experience oral problems in Europe. Increased consumption of sugary foods, inadequate brushing habits, insufficient frequency of brushing and tobacco use majorly result in the occurrence of oral issues among adults in the European region. There is a growing demand for oral care products in the European region due to the rising prevalence of oral disorders among children. These disorders encompass various conditions such as periodontal diseases, dental caries, oral cancer, dry mouth, cold sores and salivary gland disorders.

The growing geriatric population and rising awareness about oral care products across Europe further propel the growth of the European oral care market. Older people are more likely to experience tooth-related issues such as halitosis, tooth mobility, gum problems and tooth loss. Dental caries is a prevalent non-communicable disease and primarily affects the older population. The continuous development of oral care products incorporating advanced technology contributes to the growth of the European oral care market. Researchers and manufacturers are dedicated to creating oral care solutions leveraging innovations such as electric toothbrushes and mouth cleaners, enhancing oral health. Furthermore, the industry produces products enriched with herbal ingredients, such as neem and charcoal brushes and mouth fresheners. Manufacturers are also committed to manufacturing environmentally friendly oral care products and tailored oral care kits for specific age groups. The growing promotional activities around oral health by the key market players, increased investments from oral care organizations, and government backing contribute to the growth of the European oral care market.

The high cost associated with advanced dental care products is one of the key factors hampering the growth of the European oral care market. The shortage of skilled professionals, limited awareness about these products, restricted availability of advanced oral care solutions, prolonged approval processes for novel products, and stringent regulatory frameworks further impedes the European oral care market. The potential side effects of oral care products, including improper use leading to bleeding, mishandling of devices and adverse effects of teeth whitening products hinder the growth of the oral care market in Europe.

Impact of COVID-19 on the European oral care market:

The emergence of the COVID-19 Pandemic has negatively impacted the European oral care market during the first half of 2020. The sudden increase in covid-19 cases has resulted in a regional-wide lockdown, including Europe. The oral care products supply chain has been disrupted, resulting in a market downfall. However, operations related to oral care treatment had been stopped and postponed. The manufacturing of oral care products has been disrupted due to a labor shortage. However, the market has seen significant growth since the lockdown was lifted. Oral treatment centers and hospitals have started to treat patients with oral problems. While demand for oral care products has increased significantly, the market is expected to record a healthy CAGR during the forecast period.

This research report on the Europe oral care market has been segmented and sub-segmented into the following categories.

By Product:

  • Toothpaste
  • Toothbrushes & accessories
  • Mouthwashes/Rinses
  • Dental Accessories/Ancillaries
  • Denture Products
  • Dental Prosthesis Cleaning Solutions

By Distribution Channel:

  • General convenience Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Dispensaries

By Country:

  • UK
  • France
  • Spain
  • Germany
  • Italy
  • Russia
  • Sweden
  • Denmark
  • Switzerland
  • Netherlands
  • Turkey
  • Czech Republic
  • Rest of Europe

The European region accounted for a notable share of the global market in 2022 and is predicted to register a healthy CAGR in the coming years. Factors such as advancements in the healthcare sector, a growing patient population with dental issues and an increasing number of awareness programs and strategic advertising initiatives by key players and healthcare organizations further stimulate the demand for oral care products in Europe and propel the European market growth.

Germany led the oral care market in Europe in 2022 and is anticipated to hold the leading share of the European market in the coming years due to the robust presence of dental care units and hospitals. The growing number of clinical trial centers and research laboratories and advancements in infrastructure facilities and frequent mergers and acquisitions further support the German oral care market growth.

The UK oral care market is anticipated to grow at a healthy CAGR during the forecast period owing to the expansion of manufacturing facilities, growing adoption of virtual dental care facilities and the increasing utilization of smart home devices for oral care.


Companies dominating the European oral care market analyzed in this report are Procter & Gamble, Unilever, Colgate-Palmolive Company, Church & Dwight Co., Inc., GlaxoSmithKline PLC, Sunstar Suisse SA, Henkel AG & Co. KGaA, and Hawley & Hazel (BVI) Co. Ltd.

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