The European organic beverage market is predicted to grow at a CAGR of 12.13% from 2023 to 2028 and the European market is expected to be worth USD 12.24 billion by 2028 from USD 6.91 billion in 2023.
Organic beverages are a type of drinks that are developed using chemical-free methods. Organic beverages are a type of beverage that is free from growth hormones, synthetic pesticides, colors and preservatives, artificial flavors, and genetically modified. The European organic beverage market is an emerging sector as people start to focus on organic beverages rather than carbonated functional beverages. Organic drinks offer a variety of health benefits.
The growing R&D investments by leading manufacturers of organic beverages in Europe are driving growth in the European organic beverage market. People's growing concern about health problems is accelerating the growth of organic beverages in Europe. There is no question that there is growing interest in organic sodas that do not use preservatives or artificial flavors. People prefer European organic drinks to those that are high in sugar, high in chemicals, and low in nutritional value. Together, all these factors are driving the demand for European organic beverages around the region. Recently, consumers have been paying attention to their health, whether they drink or eat. This factor is expected to drive demand for organic beverages in Europe during the forecast period.
The demand for sugar-free and decaffeinated beverages will also increase the demand for products in the future. High demand for products around Europe and rising levels of disposable income in developing countries are some of the key factors driving Europe's organic beverages market growth. Providing products with new flavors and ingredients like turmeric, aloe vera, and activated charcoal in attractive packaging that is easy to transport and store will also be driving the demand. However, organic drinks are quite expensive compared to conventional drinks. In addition, as the number of chronic diseases such as diabetes, cancer and heart problems rise and health care costs rise, consumers are increasingly focusing on their diet. Increasing consumer awareness of the health and benefits of organic food has spurred further the European organic beverage market growth. The impact of these drivers is expected to increase significantly due to increased consumer health concerns. Additionally, higher income levels, higher living standards, increasing environmental problems, and increasing health risk diseases from inorganic foods are other drivers of the European organic beverage market. The growing awareness of the benefits of consuming organic beverages are expected to drive the European organic beverage market growth soon.
Consumers are becoming more health conscious and have a wide variety of organic beverages in Europe. As consumers' purchasing power increases, it encourages them to choose organic beverages for years to come. Several manufacturers are focusing on producing labeled organic food and beverages, including introducing natural fruit ingredients and no sugar added to their juices to capture the growing demand in the European organic beverage market. With advances in technology and increased adaptability of the soil to organic farming, the prices of Europe's organic beverages market are expected to decline in the near future. Additionally, investment in the organic food and beverage sector is increasing not only by governments but also by private investors, giving the Europe organic beverages market an opportunity to nurture itself. The European organic beverages market is free of chemicals and pesticides, and it is ecological, that of inorganic foods. The growing awareness of health issues and the importance of healthy food and drink has increased the European market demand for organic beverages market. The rise of supermarkets, retail stores and convenience stores has also fueled the growth of the European market as products are showcased and some of them assign different sections for organic food in their stores. Increasing levels of disposable income, improving living standards, increasing environmental problems, and increasing health risks from inorganic foods are some of the other drivers of the European organic beverage market.
High prices and low shelf life of organic food and beverages are expected to hamper Europe's organic beverages market growth. Some of the market-related constraints are the high prices of organic products and the shorter shelf life of the organic beverages market industry compared to conventional food products.
This research report on European organic beverage market has been segmented and sub-segmented into the following categories.
Europe Organic Beverage Market – By Product:
Europe Organic Beverage Market – By Distribution Channel:
Of these, the online retail segment is expected to show favorable growth over the forecast period. The growing consumer influence on online shopping and growing internet penetration around the world is expected to be supported by the organic beverages market in Europe.
Europe Organic Beverage Market – By Country:
Europe led the global market for organic beverages in 2022 and is expected to continue to hold a dominant position for years to come, according to research of the organic food and beverage market. In Germany, the widespread use of plants, the replacement of emulsifiers by enzymes and other texturizers, and the increasing demand for natural products have led to a decline in synthetic ingredients. These changing trends and the demand for nutritional products are expected to further drive the demand for organic beverages. Furthermore, Germany's aging population is favoring nutritional products as health problems increase and the demand for specialty ingredients in the functional and European organic beverages market continues to grow.
KEY MARKET PLAYERS:
Some of the promising companies in the European organic beverage market are Boncafe International, Uncle Matt's Organic Inc., Hain Celestial, Parker Organic Juices, Belvoir Fruit Farms Ltd, Organic Bison Beer, The Coca-Cola Co, Whitewave Foods Company and PepsiCo, Inc.
RECENT HAPPENINGS IN THE MARKET:
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