The size of pasta market in Europe is estimated to be worth USD 30.42 billion by 2029 from USD 22.92 billion in 2024, growing at a CAGR of 5.82% from 2024 to 2029.
Pasta holds a prominent place in Europe. Pasta is a versatile ingredient in diverse dishes and a staple in households across the European region. The usage of pasta ranges from everyday meals to festive occasions. The demand for pasta is growing considerably in the European region, which is majorly due to the changing lifestyles and rising preference for healthier options. The demand for whole wheat, gluten-free, and convenience pasta products has seen exponential growth in the recent past, and this trend is expected to accelerate in the coming years. In Europe, pasta consumption is higher in Italy than in other European countries, and Germany, France, and the United Kingdom are other major markets for pasta in Europe. During the COVID-19 pandemic, the demand and usage of pasta have skyrocketed due to the convenience, affordability, and versatility of the food.
Pasta holds a prominent place in European culinary traditions, which is primarily driving the consistent demand for pasta and propelling the Europe pasta market. Pasta is deeply involved in the culinary heritage of numerous European countries, especially in Italy. Italy even considered pasta as a national symbol and the consumption of pasta is the highest in Italy among all the European countries. For instance, as per the statistics of the Union of the Organizations of Manufacturers of Pasta Products in the EU (UNAFPA), an average Italian consumes 23.5 kilograms of pasta per year. Italy also tops the list in the production, consumption, and export of pasta among all the European countries.
The shift towards healthier options in response to growing health and wellness trends throughout the European region is boosting the growth of the Europe pasta market. In Europe, consumers have increasingly preferred pasta products that have their dietary preferences and nutritional goals as one of the most important meals in their daily lives. In recent years, whole grain and gluten-free pasta varieties have gained significant popularity in Europe due to their health benefits. For instance, according to a report from Mintel, the sales of gluten-free pasta in Europe rose by 15% annually in the last five years.
The rapid adoption of convenience foods across Europe is fueling the Europe pasta market. Pasta is a convenient and easy-to-prepare option for households and individuals. In today's fast-paced lifestyle, convenience has become extremely important to everybody, and people have been seeking time-saving meal solutions such as pasta. The demand for ready-to-cook pasta products and meal kits is on the rise in Europe as these products are satisfying meals for busy consumers. For instance, sales of ready-to-cook pasta products in Europe have seen an increase of 20% between 2020 and 2021, which shows the rising preference for convenient pasta options among European consumers.
In addition to the above, factors such as the continuous introduction of new pasta shapes, flavors, and formulations to address the evolving consumer preferences and dietary requirements, increasing disposable income of people in Europe, rapid urbanization, and growing population are contributing to the pasta market growth in Europe.
On the downside, the perception of pasta as a carb-heavy option among consumers in Europe is increasing, which is hampering the growth of the European pasta market. The high market saturation and intense competition are further limiting the growth rate of the European market. The rising awareness of the carbon footprint associated with pasta production is also impacting the European pasta market negatively.
This research report on the European pasta market has been segmented and sub-segmented based on the following categories.
Europe Pasta Market - By Product Type:
Based on product type, the dried segment had 74.8% of the European market share in 2023 and is expected to grow at a CAGR of 4.12% during the forecast period. The longer shelf life of dried pasta compared to chilled and canned is one of the major factors contributing to the domination of the dried segment. Furthermore, factors such as widespread availability of dried pasts in retail outlets, cost-effectiveness and consumer preferences for traditional pasta dishes are propelling the dried segment in the global market.
The chilled segment is estimated to grow at a promising CAGR of 6.44% during the forecast period in the European market owing to the rising demand for ready-to-eat meal solutions.
Europe Pasta Market - By Raw Material:
Based on raw material, the wheat segment dominated the market with 81.7% of the European market in 2023 and is predicted to be dominant throughout the forecast period. The widespread availability, affordability and the versatility of wheat pasta in various cuisines are primarily contributing to the growth of the wheat segment.
Europe Pasta Market - By Distribution Channel:
Based on the distribution channel, the supermarkets and hypermarkets segment accounted for 52.9% of the European market share in 2023 and is likely to lead the regional market throughout the forecast period. The availability of refrigerated and dry pasta and the convenience and one-stop shopping experience provided by supermarkets and hypermarkets are driving the expansion of the supermarkets and hypermarkets segment in the European market.
Europe Pasta Market – By Country:
Geographically, Italy was the most dominating regional segment in Europe for the pasta market, and Italy's lead is anticipated to continue during the forecast period due to Italy’s historical association with pasta. Italian pasta varieties, such as spaghetti, penne, and lasagna, are popular worldwide and consumed across the world. Italy also tops the list in exporting various pasta products in Europe.
Germany is the next biggest regional segment in Europe for pasta and is predicted to account for a substantial share of the European market during the forecast period. The rising preference for whole grain and organic pasta varieties is boosting the German pasta market.
France is a notable pasta market in Europe and is expected to witness a prominent CAGR during the forecast period. Pasta has a prominent place in the French culinary culture. The growing consumption of premium pasta products in France is driving the French market.
The UK is another key regional segment of pasta in Europe. The convenience, affordability, the influence of Italian cuisine, and increasing preference for innovative pasta products and meal solutions that cater to diverse dietary requirements are propelling the UK pasta market.
TOP COMPANIES IN THE MARKET:
Barilla G. e R. F.lli S.p.A. (Italy), Ebro Foods, S.A. (Spain), Unilever (U.K.), BORGES INTERNATIONAL GROUP (Spain), Nestlé (Switzerland) and F.lli De Cecco di Filippo S.p.A (Italy) is playing a major role in the European pasta market.
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