Share on

Europe Personalized Nutrition Market by Product Type (Functional Food, Dietary Supplements, Nutraceuticals, Sports Nutrigenomics, Digitized DNA-Based Diet Routine, Active Measurement, Standard Measurement and Functional Drink), Application (Inherited Diseases, Additional Supplements, Lifestyle Diseases, Medicinal Supplements, Sports Nutrition and Standard Supplements), End Use (Wellness & Fitness Centres, Hospitals, Ambulatory Care, Clinics, Home Care, Institutions and Direct-To-Consumer), and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2023 to 2028)

Published: March, 2023
ID: 9645
Pages: 135
Formats: report pdf report excel report power bi report ppt

Europe Personalized Nutrition Market Growth and Forecast (2023 - 2028):

The Europe Personalized Nutrition Market size was estimated at USD xx billion in 2022. With a considerable CAGR, it is deemed to reach USD xx billion by the end of 2028. As the perception of general wellness and preventive health care technologies increases, market growth in the personalized nutrition market is expected to accelerate in Europe.

Market Overview:

Nutrition and personal diet are perfectly suited to people's personal health goals. The personal nutrition approach is based on the idea that customizing nutritional advice or changing diet can significantly improve health and curb the risk of diseases like obesity, diabetes and heart failure. Some people also prefer personalized foods for the growth of their hair, nails and skin. Others want food with the least environmental impact.

Recent Developments in Europe Personalized Nutrition Industry:

  • In November 2019, the Atlas Biomed Group (UK) launched a new Atlas application based on artificial intelligence technology to provide personalized advice on diet and food to help consumers improve their intestinal health.
  • In November 2019, DSM (The Netherlands) purchased AVA (MA, Boston), a digitally designed nutrition platform that provides nutrition and training recommendations in all sectors of health and wellness.

Europe Personalized Nutrition Market Growth:

The trend towards personalizing food for a better diet and a greater awareness of healthy foods to promote health and nutrition are factors driving the growth of the Europe personalized nutrition market.


We are gradually seeking a personalized approach to health and wellness so that we can achieve certain health goals in the time required. Personalized nutrition is an alternative to strategies that fit all existing sizes, giving consumers more control over themselves to maintain a healthier diet, regardless of the use of portable devices at their height, weight, frequency cardiac and other data. There has been an increase in technological developments that can provide you with the knowledge and information you need to create intrinsically tailored nutritional solutions. Tailoring is an essential requirement for all products, and nutritional products are no exception. This automatically improves healthy eating habits, which has recently led to the retail sale of dietary supplements and functional foods. Trends are overwhelmingly changing the way food is consumed. The growing demand for natural/organic food from around the world is a key factor in revitalizing the market. Additionally, many regulators are actively working to personalize nutrition and health products, which are expected to spur Europe personalized nutrition market growth. Factors such as inadequate nutrition, the prevalence of lifestyle disorders, and the increasing population of older people are driving retail sales of nutrition and health products. Personalized diet and nutrition perfectly fit people that have personal health goals.

Some of the main trends the Europe personalized nutrition market are the evolution of lifestyles in developing countries, the proliferation of lifestyle-related diseases and the increase in disposable income. Additionally, changing consumer trends, such as a greater preference for high-quality nutritional foods based on nutritional profiles, contribute to market growth by encouraging the development of a personalized approach to nutrition. Changes in lifestyle and irregularities in relation to the actual nutrients consumed are factors that increase lifestyle disorders, driving the demand for personalized nutrition. As consumer awareness increases, the acceptance of highly nutritious products is expected to increase, surging the call for Europe personalized nutrition market. The developing consciousness of the advantages of supplement utilization, customers have decided on an increasingly customized approach. Developing shopper interest for premium individual sustenance items is relied upon to drive development in the individual nourishment showcase. Furthermore, in the personalized nutrition market, the technological advancement of the main companies and the increase in investment and collaboration are factors that are expected to provide growth opportunities for the main companies. Recent advances in diagnosing and monitoring health parameters have helped people meet these customer needs by enabling them to discover key information about their health.


The high costs of nutrition programs and dietary supplements are key factors that are supposed to hinder the growth of the Europe personalized nutrition market. Despite the number of driving impediments, such as low consumer awareness, lack of scientific research, and limited adoption of advanced computational data-driven technologies, the need for a customized nutrition calculation infrastructure remains a major challenge to the market for personalized nutrition in Europe during the estimated period.

Impact of COVID-19 on the Europe Personalized Nutrition Market:

The market has grown significantly in recent years due to changes in the lifestyle of people with a focus on fitness and health. The market is relied upon to develop in 2020 in any event, during the pandemic because of expanded utilization of dietary items to improve the resistant framework. The market is expected to maintain growth during the foreseen years even after recovering from the COVID-19 pandemic.

Europe Personalized Nutrition Market Segmentation Analysis:

By Product type:

  • Functional Food      
  • Dietary Supplements       
  • Nutraceuticals       
  • Sports Nutrigenomics      
  • Digitized DNA-Based Diet Routine       
  • Active Measurement        
  • Standard Measurement    
  • Functional Drink    

By Application:

  • Inherited Diseases 
  • Additional Supplements   
  • Lifestyle Diseases  
  • Medicinal Supplements    
  • Sports Nutrition    
  • Standard Supplements    

By End-Use:

  • Direct-To-Consumer      
  • Wellness & Fitness Centres
  • Hospitals    
  • Ambulatory Care   
  • Clinics
  • Home Care  
  • Institutions 

Regional Analysis:

Europe had the highest returns in 2019, and this trend is expected to continue until 2025. The market is divided into the United Kingdom, Germany, Italy, France, Spain, Switzerland, Russia, Hungary and Poland. Increased consumer awareness and the importance of promoting digestive health have led to the development and retail sale of lactose-free and gluten-free dairy products, probiotic and vegetable milk. In addition, adopting a plant diet supports the development of new plant products such as mini beets, cauliflower rice, broccoli snacks, processed chickpea snacks, and recommended snacks for nutrition and health promotion. Clinical trials for the evaluation of new algorithms for the retail sale of personalized nutrition and health products are also expected to lead the European market. Moreover, different clinical establishments associated with genomic examination have prompted the utilization of customized programs inside the sustenance part.

Key Players in the Market:

Major Key Players in the Europe Personalized Nutrition Market are

  • Amway          
  • BASF              
  • DSM              
  • Herbalife Nutrition Ltd                  
  • DNAfit           
  • Nutrigenomix           
  • Zipongo         
  • Viome            
  • Habit             
  • Atlas Biomed Group Limited         

Please wait. . . . Your request is being processed

Related Reports

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 2000

Didn’t find what you’re looking for?

Need something within your budget?


Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us: [email protected]

Click for Request Sample