Europe Potato Chips and Crisps Market was worth USD 10.54 billion in 2021 and estimated to be growing at a CAGR of 4.42%, to reach USD 13.36 billion by 2026.
Consumers are looking for healthier snacks, which they can enjoy, due to their busy lifestyles. Therefore, small portable and practical packaging are in high demand. Fries, which were traditionally an affordable snack, are popular among all age groups, especially among young people. The latter shows a positive response to the new flavors of fries and fries.
Fries and crisps are one of the most popular snacks consumed in the world, especially in western countries. Over the years, potato chips and the crisp market have grown substantially, making it a multi-million dollar business. However, the market is currently experiencing a change in consumption patterns, a fluctuation in the price of raw materials and intense competition from substitutes. Manufacturers in the market are expected to succeed by developing new products and rapidly changing the ingredients of existing products to meet changes in consumer demand.
Valeo Foods, a portfolio company of CapVest Partners LLP, is all set to acquire the Campbell Soup's UK-based Kettle Chips and the Netherlands-based Yellow Chips BV, for around USD 80 million. This acquisition strengthens Campbell's mission to increase its focus on core canned soup business and snacks.
As per the latest regulations by the European Commission, all the packaging has to be recycled or reused by the end of 2030. This has become a hurting factor for the crips packets as they are so small and lightweight to be recycled.
Due to lifestyle changes, consumers are not only opting for easy meals but are also looking for authentic and natural snacks with health and wellness attributes, which influence per capita spending on savory snack products, including fries. According to Defra, average expenditure per person per week for snacks and chips in the UK is increasing at a growth rate of 2.55% over the period from 2009 to 2016, which supports market growth in the European region. Consumers in developed economies trade and spend more on healthy, premium varieties of savory snacks.
Drivers and restrictions:
Changes in lifestyles and long working hours have reduced the tendency of consumers to have elaborate meals. This is a crucial factor that stimulates the market for potato chips. Increased demand for packaged food, urbanization, increased disposable income for consumers and growth in the economy of developing countries collectively stimulate the growth of the European potato chips and crisps market. On the other hand, increased consumer awareness of health has encouraged a shift to healthier eating habits, such as whole-grain bread and cookies. This should threaten the potato chips and crisps market in Europe. However, manufacturers are responding to this threat by developing a premium range of fries and healthier chips.
The potato chips and crisps market in Europe is segmented by type, flavor and distribution channel.
By type, the European potato chips and crisps market is classified into slices, compound, baked and dehydrated. The sliced segment accounted for a considerable revenue share in the regional market, which is likely to continue in the forecast period.
By Taste, the European market is segmented in plain, salty, spicy and flavored. The plain segment dominated this local business and is estimated to continue the same trend during the forecast period.
By distribution channel, the European potato chips and crisps market is analyzed in supermarkets, convenience stores, independent retailers and others. Supermarkets segment accounted for a large part of the regional market due to the availability of various flavors under one roof.
According to geography, the European potato chips and crisps market is analyzed in different regions, namely the United Kingdom, Italy, Germany, Spain, and France. The UK market is expected to be very competitive in the future due to the growing demand for snack products. The market is dominated mainly by countries in Western Europe, due to the traditional culture of eating chips as a snack on a regular basis.
Key Players in the Market:
Major Key Players in the Europe Potato Chips and Crisps Market are
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Potato Chips and Crisps Market, By Type
6.1.5 Market Size Estimations & Forecasts (2019-2024)
6.1.6 Y-o-Y Growth Rate Analysis
6.1.7 Market Attractiveness Index
6.2 Potato Chips and Crisps Market, By Taste
6.2.5 Market Size Estimations & Forecasts (2019-2024)
6.2.6 Y-o-Y Growth Rate Analysis
6.2.7 Market Attractiveness Index
6.3 Potato Chips and Crisps Market, By Distribution Channel
6.3.2 Convenience Stores
6.3.3 Independent Retailers
6.3.5 Market Size Estimations & Forecasts (2019-2024)
6.3.6 Y-o-Y Growth Rate Analysis
6.3.7 Market Attractiveness Index
7. Geographical Landscape
7.1 Region Identity Governance and Administration Market, by Region
7.2.1 By Country
22.214.171.124 Rest of Europe
7.3.2 By Type
7.3.3 By Taste
7.3.4 By Distribution Channel
8. Key Player Analysis
8.1 Valeo Foods
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Campbell Soup
8.3 Calbee Foods
8.6 Intersnack Group
8.8 UTZ Quality Foods
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures