Precision agriculture is a modern agricultural practice which enables farmers to get better yields with less effort and resources. Precision farming allows farmer to know the weather forecast, humidity of soil and nutrients level in the soil which helps the farmer to decide when to provide water, nutrients and any other required resources without human efforts.
Europe Precision Agriculture Market was worth USD 1.25 billion in 2018 and is estimated to be growing at a rate of 13.7%, to reach USD 2.38 billion by 2023.
Agricultural machines can be operated driverless or semi-automatic with the help of Global Positioning Systems with increased precision. By evaluating the variability of soil over a stretch of land, decision making becomes easier for crop management or rotation. Irrigation rates can be monitored and controlled so that accumulation of salts does not take place. All this information can be accessed and can manage resources from a smart phone which offers great mobility and ease of operation.
With the rising necessity to maximize production with available resources, increasing famines and weather patterns, advanced technologies are increasingly adopted to increase crop yield resulting in the rise in demand for precision farming. Increased food demand due to rapid growth in population and adoption of smartphones are also driving the precision farming market. Requirement of high investments and lack of government incentives are factors inhibiting the growth of the market.
Europe precision agriculture market is segmented on the basis of Technology, Offering and Application. The market is divided into Guidance system, Variable rate technology, and remote sensing on the basis of Technology. Due to the increase in the applications of GPS and GIS in agriculture, Guidance systems segment is growing at a rapid pace. The market is divided into Hardware, Software and Services on the basis of Offering. Hardware segment is again divided into Automation & control system and Sensing & Monitoring devices. Automation & control systems hold the largest market share due to its increased adoption in developed countries. Automation & control system is sub segmented into Display, Guidance & steering, GPS system, Drones, Mobile devices and flow and application control devices. Sensing devices are also sub segmented into Yield Monitors, Soil Sensors, Water sensors and climate sensors. Based on Application, the market is divided into Weather Tracking & Forecasting, Yield Monitoring, Field Mapping, Crop Scouting, Irrigation Management, Inventory Management, Financial Management and Farm Labor Management. Irrigation management is projected to grow at a rapid pace as a result of the prevailing water scarcity.
Based on region, the Europe precision farming market is segmented into UK, Germany, Spain, France and Italy. Developed countries of Europe region are quickly adopting the advanced agricultural practices increasing the demand for precision farming.
Deere & Company (U.S.), Trimble, Inc. (U.S.), and Leica Geosystems (Switzerland), AJ Junction, Inc. (U.S.), Monsanto Company, AgSmarts Inc., CropMetrics LLC and Dickey-John Corporation are some of the major companies in the precision agriculture market.
1.Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Offering
5.1.1 Introduction
5.1.2 Hardware
5.1.2.1 Automation & Control System
5.1.2.1.1 Guidance & Steering
5.1.2.1.2 Drones/UAV
5.1.2.1.3 Display
5.1.2.1.4 GPS/GNSS System
5.1.2.1.5 Mobile Devices/Handheld Computers
5.1.2.1.6 Flow and Application Control Devices
5.2.2.1.7 Others
5.1.2.2 Sensing and Monitoring Devices
5.1.2.2.1 Yield Monitors
5.1.2.2.2 Soil Sensors
5.1.2.2.2.1 Nutrient Sensors
5.1.2.2.2.2 Moisture Sensors
5.1.2.2.2.3 Temperature Sensors
5.1.2.2.3 Water Sensors
5.1.2.2.4 Climate Sensors
5.1.2.2.5 Others
5.1.3 Software
5.1.3.1 Web based
5.1.3.2 Cloud based
5.1.4 Services
5.1.4.1 System Integration and Consulting
5.1.4.2 Managed Services
5.1.4.2.1 Farm Operation Services
5.1.4.2.2 Data Services
5.1.4.2.3 Analytics Services
5.1.4.3 Assisted Professional Services
5.1.4.3.1 Supply Chain Management Services
5.1.4.3.2 Climate Information Services
5.1.4.3.3 Others
5.1.4.4 Connectivity Services
5.1.4.5 Maintenance and Support Services
5.1.5 Y-o-Y Growth Analysis, By Offering
5.1.6 Market Attractiveness Analysis, By Offering
5.1.7 Market Share Analysis, By Offering
5.2 Technology
5.2.1 Introduction
5.2.2 Remote Sensing
5.2.2.1 Handheld
5.2.2.2 Satellite Sensing
5.2.3 Guidance System
5.2.3.1 Geographical Information System (GIS)
5.2.3.2 Global Positioning System (GPS)
5.2.4 Variable Rate Technology
5.2.4.1 Sensor-Based
5.2.4.2 Map Based
5.2.4.3 Some Major Applications of Vrt
5.2.5 Y-o-Y Growth Analysis, By Technology
5.2.6 Market Attractiveness Analysis, By Technology
5.2.7 Market Share Analysis, By Technology
5.3 Application
5.3.1 Introduction
5.3.2 Yield Monitoring
5.3.2.1 On-Farm Yield Monitoring
5.3.2.2 Off-Farm Yield Monitoring
5.3.3Field Mapping
5.3.3.1 Boundary Mapping
5.3.3.2 Drainage Mapping
5.3.4 Crop Scouting
5.3.5 Weather Tracking & Forecasting
5.3.6 Irrigation Management
5.3.7 Inventory Management
5.3.8 Farm Labor Management
5.3.9 Financial Management
5.3.10 Y-o-Y Growth Analysis, By Application
5.3.11 Market Attractiveness Analysis, By Application
5.3.12 Market Share Analysis, By Application
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Offering
6.1.3.3 By Technology
6.1.3.4 By Application
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Offering
6.1.4.3 By Technology
6.1.4.4 By Application
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Offering
6.1.5.3 By Technology
6.1.5.4 By Application
6.2 U.K
6.3 Spain
6.4 Germany
6.5 Italy
6.6 France
7.Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8.Market Leaders' Analysis
8.1 Deere & Company (U.S.)
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2Trimble, Inc. (U.S.)
8.3 Leica Geosystems
8.4 AJ Junction, Inc. &am
