Precision Agriculture Market Overview
Global Precision Agriculture Market was worth USD 4.83 billion in 2020 and is estimated to be growing at a rate of 14.7%, to reach USD 9.59 billion by 2025.
Precision Agriculture is one of the advanced farming techniques that involve the use of technologies such as Global Positioning System, remote sensing and Geographic Information system to gather information from the fields and make better decisions in the use of resources.
Precision agriculture reduces the majority of human efforts on-field by automation. With the use of installed sensors in the field, measurement of temperature, soil humidity and nutritional level of soil can be measured and shared with the farmers. This enables the farmer to get better yields with optimized use of resources and wastage. All this technology can be accessed by farmers through their smartphones or PCs.
Increasing the use of cloud-based technology, the growing trend of application of technology in farming to minimize the losses and human efforts, increasing the use of smartphones are the major factors driving the precision agriculture market. The ease of operation of the technology and the need to maximize the production of food are also driving the growth of the market. However, the high initial investment for the installation of sensors and GPS systems, lack of proper awareness amongst farmers about the benefits of precision agriculture and inexperience in using technology are the major factors restraining the market.
Market Segmentation:
The global precision agriculture market is segmented on the basis of
On the basis of Offering, the market is segmented into Hardware, Software, and Services. The hardware segment is further segmented into Automation & control system and Sensing & Monitoring devices. The automation & control system is further segmented into Display, Guidance & steering, GPS system, Drones, Mobile devices and flow and application control devices. Sensing devices are further segmented into Yield Monitors, Soil Sensors, Water Sensors, and climate sensors. Automation and control systems dominate the market in this segment. The Software segment is further segmented into Web-based and cloud-based software. Cloud-based software is rapidly gaining popularity and is the fastest-growing segment. On the basis of technology, the market is segmented into the Guidance system, Variable rate technology, and remote sensing. The guidance system is the largest market segment as it includes GPS and GIS which are majorly applicable in precision farming. Based on Application, the market is segmented into Yield Monitoring, Field Mapping, Crop Scouting, Weather Tracking & Forecasting, Irrigation Management, Inventory Management, Farm Labor Management, and Financial Management. Weather tracking and forecasting hold the largest market share in the precision agriculture market. However, irrigation management is expected to be the fastest-growing segment owing to increasing water scarcity.
Based on Region, the global precision farming market is segmented into
North America dominated the market due to the increasing adoption of technology in farming in this region followed by Europe. Asia-Pacific is the fastest-growing market segment as this region has the largest agricultural land and huge population base.
Key Players:
Some of the major companies in the precision agriculture market are Deere & Company (U.S.), Trimble, Inc. (U.S.), and Leica Geosystems (Switzerland), AJ Junction, Inc. (U.S.), Monsanto Company, AgSmarts Inc., CropMetrics LLC and Dickey-John Corporation.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 By Technology
5.1.1 Introduction
5.1.2 Remote Sensing
5.1.3 Guidence System and Variable Rate Technology
5.1.4 Y-o-Y Growth Analysis, By Automation Level
5.1.5 Market Attractiveness Analysis, By Automation Level
5.1.6 Market Share Analysis, By Automation Level
5.2 By Offering
5.2.1 Introduction
5.2.2 Hardware
5.2.3 Software
5.2.4 Services
5.2.5 Y-o-Y Growth Analysis, By Automation Level
5.2.6 Market Attractiveness Analysis, By End User
5.2.7 Market Share Analysis, By Type
5.3 By Applications
5.3.1 Introduction
5.3.2 Yield Monitoring
5.3.3 Field Mapping
5.3.3 Crop Scouting
5.3.4 Inventory Management
5.3.5 Irrigation Management
5.3.6 Farm Labour Management
5.3.7 Financial Management
5.3.8 Weather Management
5.3.9 Y-o-Y Growth Analysis, By Automation Level
5.3.10 Market Attractiveness Analysis, By System
5.3.11 Market Share Analysis, By System
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Technology
6.1.3.3 By Offering
6.1.3.4 By Application
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Technology
6.1.4.3 By Offering
6.1.4.4 By Application
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Technology
6.1.5.3 By Offering
6.1.5.4 By Application
6.2 North America
6.1.1 Introduction
6.1.2 United States
6.1.3 Canada
6.3 Europe
6.2.1 Introduction
6.2.2 U.K
6.2.3 Spain
6.2.4 Germany
6.2.5 Italy
6.2.6 France
6.4 Asia-Pacific
6.3.1 Introduction
6.3.2 China
6.3.3 India
6.3.4 Japan
6.3.5 Australia
6.3.6 South Korea
6.5 Latin America
6.4.1 Introduction
6.4.2 Brazil
6.4.3 Argentina
6.4.4 Mexico
6.4.5 Rest of Latin America
6.6 Middle East & Africa
6.5.1 Introduction
6.5.2 Middle-East
6.5.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Raven Industries
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Deere & Company
8.3 AGCO Corportation
8.4 Trimble Navigation Ltd.
8.5 Monsanto Company
8.6 Dupont
8.7 Agjunction , Inc.
8.8 Precision Planting
8.9 SST Development Group
8.10 Dickey- John Corporation.
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
