The probiotics market size in Europe was worth USD 21.16 billion in 2023. The European market is anticipated to grow at a CAGR of 7.49% from 2024 to 2032 and be valued at USD 40.66 billion by 2032 from USD 22.75 billion in 2024. Rising awareness among consumers of probiotic foods and beverages in Europe is majorly boosting the demand for probiotic foods in Europe and driving the regional market growth.
Probiotics are microorganisms like bacteria and yeast that are beneficial to humans and animals by maintaining a balance of microbes in the gut. Probiotic ingredients stimulate the body's natural digestive enzymes and juices to ensure the proper functioning of the digestive system and can be administered through food or in the form of supplements. The probiotic ingredients are sold in tablets, powders, capsules, and gels. Probiotics are live bacteria that are helpful for the digestive system. They are also called good microbes, and when consumed in sufficient quantities, they promote human health. Probiotics are helpful in preventing and treating inflammatory conditions such as paucities, inflammatory bowel disease, and chronic gastritis. Probiotics produce vitamins like B12, B6, and K2 and aid in the absorption of minerals like calcium, iron, and magnesium. That is why they are called new vitamins.
Busy schedules, long work hours, and sedentary lifestyles have affected eating habits and food choices, increasing the prevalence of various lifestyle-related diseases such as diabetes and obesity. This has led to an increased demand for probiotic foods and beverages. Innovation and product research and development have provided new growth opportunities for European probiotics manufacturers. The use of probiotics has gained popularity in recent years as demand has increased in various industries. With the increasing demand for natural functional ingredients in the applications industry, the emphasis on improving human and animal digestive health is a major driving force in the growth of the European probiotics market.
Growing consumer awareness of the benefits of probiotics and preventive care has fuelled market growth by increasing demand for probiotics. Strong scientific evidence of disease treatment and the supplemental health benefits provided, including treating intestinal inflammation, urogenital infections, and bad gut bacteria, will drive demand for probiotic products around the region. The main factors driving the European probiotics market for probiotics are the growing industry demand for functional foods and dietary supplements and increased health awareness from consumers. Increased consumption of functional and dietary supplements containing probiotics is expected to drive the European Probiotics market growth. Increasing consumer spending and growth in the food and beverage industry, driven by favorable government support, are expected to be one of the key drivers of probiotics market growth in Europe.
Increasing demand for fortified foods among health-conscious consumers is expected to drive growth in the European probiotics market. As the importance of food safety and transparency increases, market growth is expected to further strengthen during the forecast period. The ban on the use of antibiotics and growth promoters in Europe increases the demand for probiotics as an alternative, providing market participants with development opportunities during the forecast period. The growing demand for probiotic beverages among health-conscious consumers is expected to provide a lucrative opportunity for the European probiotics market in the near future.
The aging population growth, coupled with the population increase relative to the increased health of probiotics, is expected to serve as a great growth opportunity. Growing consumers of healthy food products and the rising number of working female partners are expected to accelerate the growth of the European probiotics market. Additionally, the availability of various forms of probiotic dietary supplements is expected to stimulate Europe's Probiotics market growth during the forecast period. Health trends around the world are expected to drive growth in the probiotics market. The adoption of a healthy lifestyle among consumers, with a growing number of people participating in sports activities, is also expected to increase the growth of the European probiotics market. As probiotics increase probiotics, increased consumption of meat products is expected to drive growth in the Europe market.
Factors such as strict international quality standards and probiotic products and high research and development costs to develop new probiotic strains pose a threat to the growth of the European probiotics market. The lack of proper regulation of the probiotics industry is expected to hamper the growth of the European probiotics market. Additionally, probiotics require proper storage facilities, just as they are highly sensitive organisms that can easily be weakened by a variety of environmental factors. Also, most probiotics are unstable at room temperature. All of these factors hamper the growth of the Europe market. Lack of awareness of the health benefits of probiotics among consumers in the developing world is expected to slow the growth of the Europe market.
The COVID-19 crisis has affected the entire probiotics industry value chain primarily due to strict closures in some regions and various concerns such as truck shortages, reduced shipments, and workers with COVID-19. Furthermore, the use of probiotics has gradually increased in recent months as the coronavirus directly affects the human immune system, and the use of European probiotics has a positive effect on the immune response.
Based on the ingredients, the yeast segment is expected to grow faster during the forecast period. Consumption of probiotic yogurt has increased as awareness of the health benefits of probiotics has increased.
Based on the form, the liquid segment is expected to account for the largest share of the European market during the forecast period. Liquid probiotics are convenient and easy to consume for children and the elderly who hate swallowing pills, which is driving the growth of this sector. The dry-form segment is expected to grow at the fastest speed and ease of use due to benefits such as better handling and transportation, the ability to avoid costly manufacturing errors, reduced costs, and improved material life.
Based on application, the dietary supplements segment is estimated to hold the leading share of the European market during the forecast period. Probiotic dietary supplements are becoming more popular with consumers seeking natural solutions to a variety of health problems.
Based on end-users, the human segment is predicted to witness the major share of the European market during the forecast period. Advances in human-grade probiotics have expanded the range of products suitable for human consumption.
The European probiotics market is geographically segmented into the UK, France, Germany, and Spain, which are key countries that contribute significantly to the growth of the market. The demand for European probiotics market has seen years of demand for lactose disadvantage due to obesity and the prevalence of an aging population. Growing consumer awareness of the nutritional benefits of probiotics, especially among lactose-intolerant consumers, adds to the strong growth of the UK probiotics market. The German market demand for probiotics should register at least 6.5% until 2026. These products are widely used to prepare meat preparations and baked goods that help destroy complex proteins and constipation, such as bloating and high acid production. The business landscape needs to be strengthened. The rise of the fake population to improve food products with natural additives and the increase of food products with natural additives are driving the growth of the French probiotic market, and producers are introducing new hybrid probiotics with low side effects. Increasing R&D activity for the development of efficient strains that can withstand a wide range of treatments and high temperatures is expected to help the growth of the Spanish region during the forecast period.
Hansen, Biogaa AB, Nestle S.A., Groupe Danone S.A., Lifeway Foods Inc., Probi AB, General Mills, Inc., Yakult Honsha Co., Ltd., Mother Dairy, and E. Du Pont De Nemours and Company are some of the companies playing a leading role in the Europe probiotics market.
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