The Size of sports nutrition market in Europe is expected to achieve US$ 15.12 billion by 2025. The sports nutrition market in Europe has experienced excellent growth rates in recent years, and this trend is likely to continue in the future.
Sports nutrition refers to the consumption of sports drinks, bars, powders and other food supplements to improve physical performance. Athletes and bodybuilders were the primary consumers of these products a decade ago; However, the adoption of these products among leisure and lifestyle users has seen a decent increase in recent years. These products offer several functional benefits, such as weight control, strengthening of the immune system, development of muscle growth, meal replacement and help restore energy levels after training.
Currently, there is a growing trend toward healthier products and an active lifestyle. In addition, customers who have recreational activities opt for sports nutrition product, to supplement their exercise sessions and obtain purified nutrients that are effective in producing the desired physique.
Increase concern for fitness lifestyles-
Sports nutrition has become more widespread over the past decade, as there is growing interest in health, fitness and well-being. Sports nutrition products, such as beverages, foods and supplements, were initially developed for elite athletes and bodybuilders to support performance and muscle development. In the current market scenario, recreational sports enthusiasts are increasingly using sports nutrition products, which are exposed to sports nutrition products in health clubs and gyms, to help recovery after training and meet nutritional needs amidst busy lifestyles.
European consumers are aware of basic nutritional needs and proactive measures that can be taken to prevent chronic diseases and improve well-being. This growing awareness is expected to increase the demand for dietary supplements and functional foods and beverages in the sports nutrition category during the forecast period. The increasing number of health clubs and gymnasiums should contribute to the growth of the European sports nutrition market.
The growth of health problems, the higher prevalence of obesity and the increase in health clubs and gymnasiums in Europe have led to an increased demand for sports nutrition products. Products such as meal replacements, protein supplements, and RTD drinks are gaining popularity, especially among female consumers, due to the increasing inclination toward a healthier, more toned body. Also, the desire of people towards sport in the European region and the increased consumption of sports nutrition products by non-traditional users are stimulating market growth. However, the availability of poor quality and counterfeit products limits the market growth. The increased demand for herbal and natural products should provide growth opportunities in the foreseen years.
The report covers the study of the sports nutrition market in Europe according to the type of product, the end-user, the distribution channel and the country.
Depending on the type of product, the European sports nutrition market is segmented into protein powder, ISO powder drink, capsules/tablets, supplementary powder, RTD protein drinks, ISO drinks and other sports drinks, carbohydrate drinks, protein bars, energy bars and others. ISO and other sports drinks generated maximum sales in Europe. These drinks help restore electrolyte balance and body hydration levels. Energy bars have greater penetration in Western European countries than in Eastern Europe due to their higher adoption as higher quality foods. The greater adoption of these products in Western Europe should further boost future growth. Besides, the increasing popularity of these products in Eastern European countries due to the increase in disposable income and the launch of innovative products should complement the growth of the market section.
By end-user, athletes and bodybuilders account for the major portion of the regional market, which is likely to continue in the next few years.
By distribution channel, all the offline sales combined accounted for the most significant portion of the Europe sports nutrition market in the previous years, which is likely to change in the coming years due to the increased purchases over online.
The United Kingdom and Germany are among the largest sports nutrition markets in Europe. Factors such as women's growing interest in keeping their bodies fit and toned, combined with consumers' upgrade to better and more expensive sports nutrition products, have further stimulated market growth in these nations.
Key Players in the Market:
Major Key Players in the Europe Sports Nutrition Market are
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Sports Nutrition Market, By Product Type
6.1.1 Protein Powder
6.1.2 ISO Drink Powder
6.1.4 RTD Protein Drinks
6.1.5 ISO & Other Sports Drinks
6.1.6 Carbohydrate Drinks
6.1.7 Protein Bars
6.1.8 Energy Bars
6.1.9 Market Size Estimations & Forecasts (2020-2025)
6.1.10 Y-o-Y Growth Rate Analysis
6.1.11 Market Attractiveness Index
6.2 Sports Nutrition Market, By End-User
6.2.3 Recreational Users
6.2.4 Lifestyle Users
6.2.5 Market Size Estimations & Forecasts (2020-2025)
6.2.6 Y-o-Y Growth Rate Analysis
6.2.7 Market Attractiveness Index
6.3 Sports Nutrition Market, By Distribution Channel
6.3.1 Large Retail & Mass Merchandisers
6.3.2 Small Retail
6.3.3 Drug & Specialty Stores
6.3.4 Fitness Institutions
6.3.6 Market Size Estimations & Forecasts (2020-2025)
6.3.7 Y-o-Y Growth Rate Analysis
6.3.8 Market Attractiveness Index
7. Geographical Landscape
7.1 Regionalal Identity Governance and Administration Market, by Region
7.2 Europe - Market Analysis (2020-2025)
7.2.1 By Country
220.127.116.11 Rest of Europe
7.2.2 By Product Type
7.2.3 By End-User
7.2.4 By Distribution Channel
8. Key Player Analysis
8.1 Glanbia PLC
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 The Coca-Cola Company
8.3 Atlantic Multipower Germany GmbH and Co.
8.4 Maxinutrition Ltd.
8.5 Olimp Laboratories Sp.
8.6 Nutrend DS
8.7 Ultimate Nutrition Inc.
8.8 PowerBar Europe GmbH
8.9 Science in Sports Plc.
8.10 PacificHealth Laboratories Inc.
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures