Share on

Global Sports Nutrition Market Size, Share, Trends, Covid-19 Impact & Growth Forecast Report - Segmented By Distribution Channel (Fitness Institutions, Large Retail & Mass Merchandisers, Small Retail, Drug & Specialty Stores, Online), Type (Creatine, BCAA, Protein Powder, Iso Drink Powder, Supplement Powder, RTD Protein Drinks, Protein Bars, Carbohydrate/Energy Bars, Iso & Other Sports Drinks, Carbohydrate Drinks), And Region (North America, Europe, APAC, Latin America, Middle East And Africa) – Industry Analysis From 2024 To 2029

Published: March, 2023
ID: 3735
Pages: 178
Formats: report pdf report excel report power bi report ppt

Global Sports Nutrition Market Size (2024 to 2029)

The global sports nutrition market size is expected to be worth USD 20.20 Billion in 2024. It is expected to grow at a CAGR of 9% during the forecast period and reach a value of USD 31.08 Billion by 2029.

Sports nutrition is consumed mainly by athletes to replenish their body water levels. Lifestyle and recreation users are increasingly favoring these products. Sports nutrition plays a vital role in enhancing the strength of athletes as it comprises various minerals, vitamins, supplements, and so on, which are produced by proteins, carbohydrates, and fats. Sports nutrition products comprise supplements, protein drinks, carbohydrate drinks, protein bars, carbohydrates/energy, protein powder, isotonic powder drinks, capsules/tablets, and other supplements. These products are developed and consumed by athletes and bodybuilders to improve overall health, performance, and muscle growth. Sports drinks were commonly used by athletes to replenish body water levels. Bodybuilders are the leading users of sports supplements, which include energy bars and drinks, protein bars, and dietary supplements made with ingredients like creatine, caffeine, linoleic acid, and taurine. New product developments, a rapid increase in urbanization, and the growth of numerous retailers, health clubs, and gyms support this business expansion.

Global Sports Nutrition Market Drivers:

The global sports nutrition market is expected to show significant growth over the forecast period due to the recent increase in lifestyle and increased demand from recreational user groups. Also, as the number of health clubs and gyms increases, health awareness increases, and this market is expected to become active within the forecast period. In addition to this, rapid urbanization and disposable income increase as the purchase of sports nutrition products and healthy snacks increases, which are likely to accelerate the growth of the sports nutrition market as part of the diet. Athletes and bodybuilders have been the leading consumers of sports nutrition products worldwide over the years, but they have been widely adopted among lifestyle users. The main factors driving demand for sports nutrition products worldwide are rapid urbanization, increased consumer awareness of health, and increased disposable income for consumers. Developing countries have enormous growth potential in sports nutrition products due to increased disposable income and a high proportion of youth.

Furthermore, the easy accessibility of nutritional supplements plays a vital role in the growth of the market. The advent of electronic commerce has increased sales of these products, especially in emerging economies such as India, China, and Brazil. In addition, various companies in the market are starting their businesses through electronic platforms to increase their share. In developed countries, a high proportion of the obese population is the driving force behind this market. Moreover, as the number of youths with a career in the sports sector increases, the demand for sports nutrition products is increasing. It is expected to fuel this market within the scheduled period with a substantial increase in national and international sporting events. The availability of cheap counterfeit products and food security concerns are assumed to limit the growth of this market. An increase in demand during the development period may be an opportunity for growth in the sports nutrition market within the projection period. The expansion of distribution channels is presumed to promote growth in this market in the next six years.

Global Sports Nutrition Market Restraints:

The availability of counterfeits at an affordable price is a crucial factor in slowing the growth of the market. These products do not meet food safety standards. High levels of contraband and counterfeit products affect the sales of reputable companies and disrupt the market position. Therefore, the availability of these products and food safety standards will continue to limit the growth of this market. Additionally, due to negative consumer perceptions of ingredients such as stimulants, anabolic steroids, and prohormones, players in the sports nutrition market have struggled to gain consumer confidence.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Type, Distribution Channel & Region

Various Analyses Covered

Global, Regional, and country-level analysis; Segment-Level Analysis; DROC, PESTLE Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


This research report on the global sports nutrition market has been segmented and sub-segmented based on type, distribution channel & region.

Global Sports Nutrition Market - By Type:

  • Creatine      
  • BCAA
  • Protein Powder      
  • ISO Drink Powder  
  • Supplement Powder
  • RTD Protein Drinks
  • Protein Bars 
  • Carbohydrate/Energy Bars
  • Carbohydrate Drinks       
  • ISO & Other Sports Drinks

Global Sports Nutrition Market - By Distribution Channel:

  • Fitness Institutions
  • Large Retail & Mass Merchandisers      
  • Small Retail 
  • Drug & Specialty Stores   
  • Online

Global Sports Nutrition Market – By Region:

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

North America dominated the global sports nutrition market, with a 61.0% share in 2019. Government initiatives promoting an increasing number of gyms and health centers and sports-related activities drive demand for sports nutrition products in the region. Furthermore, the number of new product launches in the sports supplement category is increasing, and some of the key market players in the area are some of the key factors driving the growth of the regional market. The number of athletes in Europe is expected to increase significantly, and the demand for supplements will increase, which will lead to the growth of the local market. Also, several companies in the region offer sports supplements through online channels. Traditionally, these products were used only by athletes.

However, in recent years, people in Europe have started consuming sports supplements to maintain a healthy lifestyle and control weight, driving market growth. With the increasing popularity of sports nutrition products in the Asia Pacific region, it is foreseen to be the fastest-growing market, offering opportunities for national players. Additionally, digital infrastructure has been enhanced in emerging countries such as India and China, providing significant opportunities for online platforms to promote the sale of sports nutrition products. Besides, various initiatives taken by the governments of China, Japan, Singapore, Malaysia, and India to increase their participation in sports are expected to lead the local market during the forecast period.


Companies playing the leading role in the global sports nutrition market include Glanbia Plc, Hormel Foods Corporation, Stokely-Van Comp, Inc., MusclePharm, CytoSport, Inc, SternLife, InnovoPro Ltd., Après, Gatorade. PepsiCo has restructured its existing sports nutrition products to reduce fat, salt, and sugar content.


  • In 2018, Amazon launched the private-label sports assistant brand "OWN PWR" for American consumers.
  • In 2017, CytoSport, Inc., a subsidiary of Hormel Food Corporation, launched Muscle Milk Protein Bar as an extension of its current sports nutrition division.
  • In 2017, the vitamin store launched brand-defined stores in nine locations, increasing customer engagement and improving the overall experience.
  • NOW Sports, in 2018, alongside Informed Sports, a third-party certification provider, worked on the identification of prohibited substances in its products. These certifications help companies build consumer confidence and improve brand reputation.
  • Momentous, a start-up in sports nutrition, introduced its first line of NSG-approved protein powders in 2017, which comprised AbsoluteZero, ArcFire, and RedShift.
  • In 2016, Klean Athlete launched Klean Creatine to help athletes gain muscle mass, increase endurance, and regain fatigue.

Please wait. . . . Your request is being processed


1. What challenges does the sports nutrition market face?

Challenges include concerns about the safety and efficacy of certain supplements, evolving regulatory standards, and the need for education to help consumers make informed choices about their sports nutrition regimen.

2. How is the sports nutrition market expected to evolve in the future?

The market is expected to continue growing, driven by increasing health and fitness awareness, technological advancements in product formulations, and a focus on personalized nutrition catering to individual needs and preferences.

3. How is the sports nutrition market influenced by trends in clean labeling and natural ingredients?

There is a growing demand for sports nutrition products with clean labels and free from artificial additives. Manufacturers respond by incorporating natural ingredients and avoiding unnecessary additives in their formulations.

Related Reports

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 2500

Didn’t find what you’re looking for?

Need something within your budget?


Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us: [email protected]