Europe Tomato Ketchup Market Research Report – Segmented By Product Type (Flavored Ketchup And Regular Ketchup), Application (Direct Family Consumption, Food Services, And Others), Distribution Channel (Convenience Stores, Online Retail Stores, Hypermarket/Supermarket, Specialty Stores And Others), And Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic And Rest Of Europe) - Industry Analysis On Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 To 2029)

Updated On: January, 2024
ID: 3893
Pages: 145

Europe Tomato Ketchup Market Size (2024 to 2029)

The size of the Europe tomato ketchup market is expected to be worth USD 6.01 billion in 2024 and grow at a CAGR of 2.97% from 2024 to 2029 to achieve USD 6.96 billion by 2029.

Ketchup is a tomato-based sauce that can also include other fruits and vegetables. It is a sweet and tangy sauce commonly created using tomatoes, sugars, vinegar, salt, various herbs, spices, and other ingredients. It is a highly popular condiment. Ketchup contains antioxidant components that can help prevent colon and prostate cancers and a range of other ailments. Sandwiches, hamburgers, French fries, and grilled or fried meats are frequently served with tomato ketchup. In addition, because of its popular and agreeable flavor, it's often used as a foundation for various sauces. Thus, tomato ketchup is an essential but versatile condiment that has acquired appeal in several meals.

Moreover, the increasing demand for fast food further drives the Europe Tomato Ketchup market during the forecast period. Moreover, one of the primary trends gaining traction in the tomato sauce market in the future will be the growing demand for organic tomato sauce. It is favored by health-conscious consumers who expect high-quality, low-calorie products since it is made without artificial substances, pesticides, or chemicals.

The global need for fast food is propelling the tomato ketchup market forward. Ketchup is a cornerstone of classic fast food items, but its delectable flavor has led to a surge in its use in local fast food items in emerging markets. As a result, top tomato sauce manufacturers have created regional versions of their products based on cultural tastes and compatibility with local dishes. The increasing middle class will continue to be a prominent customer population in the fast-food industry for years to come, resulting in tremendous growth prospects for the global tomato sauce market. Tomato ketchup is a versatile condiment that can be used in several flavors. Therefore the demand for it in the home is constantly increasing. Although ketchup is utilized mainly in fast food commercially, families account for a considerable share of tomato sauce demand. Private label ketchup companies surpass well-known names in many countries, including the UK, France, and Germany. The rapidly-growing middle class will be a significant consumer demographic for the fast-food industry for years to come, resulting in substantial growth opportunities for the worldwide ketchup market. This is primarily due to many customers' reduction in non-essential foods such as ketchup, sauces, spreads, dressings, and other items. For example, by developing organic variants of ketchup manufactured from organic tomatoes, certain ketchup producers are expanding their market base for health-conscious consumers. Organic ketchup is created with organic tomatoes and incorporates organic salt, vinegar, sweeteners, and other seasonings. Instead of high fructose corn syrup, it contains healthy antioxidants and organic sugars (HFCS). Health-conscious consumers prefer organic products because they have healthy, organic ingredients. Although the market for tomato sauce is rapidly developing, numerous factors are limiting it, such as the availability of a wide range of tomato sauce options on the market and the decrease in the consumption of sugary foods. On the other hand, various major factors have boosted the ketchup business, including changes in dietary trends and interest in Western life and culture, further responsible for Europe's Tomato Ketchup market growth.

With the expanding reputation of fast service restaurants and the advent of several types of ketchup prepared with natural ingredients, ketchup has excellent prospects in the food sector. As ketchup sales rise in the following years, this will fuel market expansion. Innovative ketchup tastes, new product launches, acquisitions, and mergers with other market players exemplify robust business strategies. Furthermore, ketchup is the most popular product, and its perfect addition to a variety of fast foods, side dishes, and snacks is predicted to propel the global ketchup market forward. One of the significant industry trends that will gain traction in the future is the growing demand for organic tomato ketchup. Generic ketchup is becoming more popular around the world due to its long shelf life. Moro Ever, a high-yielding tomato sauce, is propelling the market in the upcoming years.

The growing popularity of alternative condiments like mustard and barbecue sauce strains the tomato sauce industry. The danger of low-cost alternatives offered by local competitors, as well as the growing number of health-conscious people avoiding sugar-containing foods, are all stifling the global tomato sauce market's growth. On the other hand, the economic success of tomato sauce has prompted the commercial creation of regional condiments and sauces, which have evolved as a viable alternative to tomato sauce in many areas. As a result, several ketchup manufacturers are producing various products to compensate for the potential reduction in ketchup demand worldwide.

The Europe Tomato Ketchup market experienced a positive impact due to consumers' increasing demand for tomato ketchup across Europe. In addition, the ketchup is used for breakfast and can even serve as side dishes. Owing to these factors, consumers were more attracted to the kinds of ketchup. Moreover, due to lockdown, people could not roam in the country and were forced to be in their houses to control the spread of the coronavirus. Therefore, people were adopted to different types of foods in lockdown. As a result, the demand for ketchup was also increasing even after the pandemic.

This research report on the European tomato ketchup market is segmented and sub-segmented into the following categories.

Europe Tomato Ketchup Market By Type

  • Flavored ketchup
  • Regular ketchup

Depending on the type, the Europe Tomato Ketchup Market is segmented into flavored ketchup and regular ketchup. Among these two segments, flavored ketchup tends to hold the largest market share. Flavored ketchup comprises various flavors include cherry, blueberry, mango, peach, and plum. Therefore, most consumers were attracted to flavored ketchup since it contains different flavors and can be used for various types of snacks.

Europe Tomato Ketchup Market By Application

  • Direct family consumption
  • Food services
  • Others

The Europe Tomato Ketchup Market is segmented into direct family consumption, food services, and others, depending on the application. The percentage of using ketchup is high in children and also adults. Since ketchup can be served with breakfast and also snacks. Children under the age group of 6-15 were attracted to different types of ketchup, which further boosted the direct family consumption segment.

Europe Tomato Ketchup Market By Distribution channel

  • Online retail stores
  • Hypermarket/Supermarket
  • Specialty Stores
  • Others

Depending on the distribution channel, the Europe Tomato Ketchup Market is segmented into convenience stores, online retail stores, hypermarket/supermarket, specialty stores, and others. The supermarket's segment attributes the dominant role in the market share because of its convenient operating timings, a wide range of parking lots, and several consumer goods' availability.

Europe Tomato Ketchup Market By Region

  • United Kingdom
  • Spain
  • Germany
  • Italy
  • France

 In Europe, among various regions, Germany is responsible for the largest market share. Because of the growing population, the changing lifestyle of the consumers, and the consumer priority for the various types of kinds of ketchup. Furthermore, because ketchup is the most popular product, it's a perfect addition to different fast foods, side dishes, and snacks. Moreover, increasing demand for tomato ketchup by consumers all over Europe acts as a primary factor for the European Tomato Ketchup market growth.


Major Key Players in the Europe Tomato Ketchup Market are H. J. Heinz Company, Nestle India Ltd, Campbell Soup Company, ConAgra Foods Inc, General Mills Inc, Tate & Lyle plc, Lee Kum Kee, and Premier Foods Plc


  • Heinz claimed that its tomato ketchup would be produced in the U.K for the first time after 20 years.
  • On April 3rd, 2019, ConAgra Foods Inc. announced a limited amount of Hunt's tomato paste, no salt added six-ounce cans.

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