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Pulished Date February, 2020
ID: 3719
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Europe Salad Dressings And Mayonnaise Market By Type (Salad Dressings, Mayonnaise And Others), By Application (daily Use, Food Industry And Others) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts 2018-2023

Pulished: February, 2020
ID: 3719
Pages: 145

Europe Salad Dressings and Mayonnaise Market size was around USD XX billion in 2018. It is expected to grow at a CAGR of XX% to reach USD XX billion by 2023.

Food manufacturing industry is becoming increasingly competitive. Consumers have a wide variety of options to choose from and their eating habits have become more experimental. Choice and price competition means manufacturers cannot rely on consumer loyalty alone. Salad dressing and mayonnaise is consumed by a considerable amount of customers and forms the highest consumed category of food dressing worldwide. Salad dressing includes condiments such as cheese, nuts cream, and sauces to improve their taste whereas mayonnaise is a thick creamy sauce made of egg vinegar, oil, yolk, and lemon juice. It is commonly used as a relish or a condiment in sandwiches, salads, burgers etc.

Food scientists utilize salad dressings and mayonnaise for a range of food preparations. Thus, marketing salad dressing as a finishing sauce or condiment is a trend in this market, allowing dressing manufactures to target sandwiches, appetizers, main course apart from mere salads. Consumer taste has become more sophisticated thus raising the demand for various types of dressings. To keep up with changing consumer interests and demands, food manufacturers are under pressure to innovate. Along with convenience food products with longer shelf life consumers seek intricate food products with exotic and ethnic taste. Moreover, consumer demand for food products consisting of organic and natural ingredients, aiding weight loss and carrying health benefits is on a rise. These trends have positively influenced the salad dressing and mayonnaise market.

Health and obesity issues have raised the demand for healthy food products like salads and are likely to positively impact the salad dressing and mayonnaise market. The market is projected to grow due to growth in demand for convenience, ready to eat and nutritional food products. Salad dressings and mayonnaise also improves the taste of food and will serve as a driver for this market. Growth in food and beverage industry along with growing demand and awareness among consumers is estimated to spur the market growth. Additionally, attractive packaging conjoined with product innovation is estimated to set future market growth.

Unfavourable government regulations related to manufacturing labelling time to market is likely to hinder market growth.

This market is broadly classified into two categories – by type and by application. On the basis of type it is segmented into Salad Dressings, Mayonnaise and others. By application it is segmented into daily use, food industry and others.

By geography this market is classified into UK, Spain, Germany, France and others. Europe is assumed as developed market and is anticipated to witness significant growth in the forecast period. The presence of a large number of players in these regions is likely to accelerate the growth of the market.

Some of the prominent players operating in the market are Tostito’s Salsa, Kraft Foods Group Inc., French’s Classic Mustard, Best Foods Mayonnaise, Hellmann’s, Inc., and Heinz.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Type                              

                                5.1.1 Introduction           

                                5.1.2 Salad Dressings     

                                5.1.3 Mayonnaise           

                                5.1.4 Other        

                                5.1.5  Y-o-Y Growth Analysis, By Type    

                                5.1.6  Market Attractiveness Analysis, By Type  

                                5.1.7  Market Share Analysis, By Type    

                5.2 Application                 

                                5.2.1 Introduction           

                                5.2.2 Daily Use  

                                5.2.3 Food Industry        

                                5.2.4 Other        

                                5.2.5 Y-o-Y Growth Analysis, By Application         

                                5.2.6 Market Attractiveness Analysis, By Application       

                                5.2.7 Market Share Analysis, By Application        

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                                6.1.3.1 By Geographical Area

                                                6.1.3.2 By Type

                                                6.1.3.3 By Application

                                6.1.4  Market Attractiveness Analysis     

                                                6.1.4.1 By Geographical Area

                                                6.1.4.2 By Type

                                                6.1.4.3 By Application

                                6.1.5  Market Share Analysis      

                                                6.1.5.1 By Geographical Area

                                                6.1.5.2 By Type

                                                6.1.5.3 By Application

                6.2 U.K                 

                6.3 Spain                             

                6.4 Germany                     

                6.5 Italy                               

                6.6 France                          

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Tostito’s Salsa                            

                                8.1.1 Overview 

                                8.1.2 Product Analysis   

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Best Foods Mayonnaise                        

                8.3 Heinz                             

                8.4 French’s Classic Mustard                      

                8.5 Mondelez International (Kraft Foods Group Inc.)                      

                8.6 Hellmann’s Inc                          

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         

Appendix                                           

                a) List of Tables                

                b) List of Figures                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms product type and Packaged Containers along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the regional market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Europe Salad Dressings and Mayonnaise Market By Type, From 2018-2023 ( USD Million )
  2. Europe Salad Dressings Market By Region, From 2018-2023 ( USD Million )
  3. Europe Mayonnaise Market By Region, From 2018-2023 ( USD Million )
  4. Europe Other Market By Region, From 2018-2023 ( USD Million )
  5. Europe Salad Dressings and Mayonnaise Market By Application, From 2018-2023 ( USD Million )
  6. Europe Daily Use Market By Region, From 2018-2023 ( USD Million )
  7. Europe Food Industry Market By Region, From 2018-2023 ( USD Million )
  8. Europe Other Market By Region, From 2018-2023 ( USD Million )
  9. U.K. Salad Dressings and Mayonnaise Market By Type, From 2018-2023 ( USD Million )
  10. U.K. Salad Dressings and Mayonnaise Market By Application, From 2018-2023 ( USD Million )
  11. Germany Salad Dressings and Mayonnaise Market By Type, From 2018-2023 ( USD Million )
  12. Germany Salad Dressings and Mayonnaise Market By Application, From 2018-2023 ( USD Million )
  13. France Salad Dressings and Mayonnaise Market By Type, From 2018-2023 ( USD Million )
  14. France Salad Dressings and Mayonnaise Market By Application, From 2018-2023 ( USD Million )
  15. Italy Salad Dressings and Mayonnaise Market By Type, From 2018-2023 ( USD Million )
  16. Italy Salad Dressings and Mayonnaise Market By Application, From 2018-2023 ( USD Million )
  17. Spain Salad Dressings and Mayonnaise Market By Type, From 2018-2023 ( USD Million )
  18. Spain Salad Dressings and Mayonnaise Market By Application, From 2018-2023 ( USD Million )

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