Europe Water Filters Market

Europe Water Filters Market Size (2023-2028):

The Europe Water Filters Market is estimated to rise at a compound annual growth rate of 10.3% throughout the foreseen period 2023-2028

The water filter market is defined as the market of devices employed to decontaminate water from harmful substances, chemicals, pathogens, microorganisms, and other dissolved solids and to make it portable. Nan Yang Technology University in Singapore recently developed a multi-functional water filtration membrane. This new water filter technology replaced the usual polymer-based water filtration membranes with titanium dioxide nanotechnology.

According to the UN and the WHO, every 21 seconds, a child and close to 3.5 million individuals die in a year in developing countries owing to waterborne diseases caused by drinking contaminated water. The situation in the growing economies of Europe is worse owing to the scarcity of freshwater, an increase in pollution, and a fast increase in population. Hence, development in the incidence of waterborne disease mainly boosts the call for water filter market trends. Diminishing the quality of water is resulting in major health problems. The declining water quality is a result of dumping untreated sewage, chemicals, pesticides, nutrients, and garbage from factories, agriculture, and municipal corporations into water bodies.

Market Drivers:

The increasing prevalence of healthcare services, changes in economic & social systems, and improved diagnostics have developed the health of customers across different regions. Therefore, a rise in health consciousness and an upsurge in the incidence of waterborne diseases boost the demand for water purification systems. Furthermore, an increase in disposable income in growing nations fuels the expansion of the water filter market. The rise in income level expands the purchasing ability of consumers which could result in a higher standard of living. Besides, the demand for water purification systems in developing countries of Europe is boosted by the increasing availability of safe water by municipalities and the rise in the number of water recycling treatments. As the disposable income of the customer is rising, individuals are more interested in having a better lifestyle and purified water. For this purpose, a rise in the expansion of the water purification market can be seen. Escalated incidence of waterborne diseases has resulted in the water filtration market expansion.

Market Restraints:

As there is the availability of several alternatives in this business, the manufacturer is facing issues in this market. The rise in the number of unorganized players becomes a critical restraint for this market.

Market Opportunities:

• The dominance of significant users of water purifiers like industrial establishments and municipalities will be advantageous for market expansion during the foreseen period. 
• The nitrate concentration in Germany in water reservoirs is leading to rising health concerns with regard to babies and pregnant women. 

Market Recent Developments and Trends:

• Unilever to introduce a Pureit water purifier in overseas markets. FMCG key player Unilever declared it would launch its water purifier, Pureit in growing economies of foreign markets in Asia Pacific, South Africa, and Eastern and Central Europe.

Market Segmentation:

Europe Water Filters Market - By Technology:

• UV
• RO
• Gravity based

In 2019, the RO water filter sector occupied the biggest share of Europe's water purifier market followed by the UV sector, and is estimated to rise at the highest CAGR from 2020 to 2025. RO water purification systems are broadly adopted across the region, owing to their performance efficiency, low electricity consumption, and regular technological innovation.

Europe Water Filters Market - By Distribution Channel:

• Retail sales

• Direct sales

• Online

The retail store sector held a large share of the Europe water filter market in 2019 compared to others. This was credited to the higher affinity of customers toward physical stores, as they are perceived to be safe and allow customers to try the product before buying. 

Europe Water Filters Market - By Portability:

• Portable

• Non-portable

 In 2019, the non-portable segment was the dominating segment due to a rise in adoption among households and corporate offices, hospitals, and others.

Europe Water Filters Market - By End User:

• Commercial
• Residential

The residential user sector occupied a major market share in Europe in 2019 and is estimated to rise at a notable CAGR from 2020 to 2025. 

Market Regional Analysis:

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark

Europe's Water Purifier Market is estimated to showcase a market development of 10.3% CAGR during the foreseen period. Health-conscious individuals have given rise to the latest trends, globally. Germany is the biggest market for water purifiers in Europe. The critical factor, which has driven the German market is the rising economy, growing domestic players, and increasing export and import business in Germany. Among other regions, in 2019, Germany accounted for the most significant share followed by UK and France. In France, the growing construction segment is estimated to lead to rising demands for clean water, hence propelling the expansion of the market. The water treatment strategies of different water resources in Italy are set to boost its market expansion. The rising demand for water purifiers from commercial and industrial segments is estimated to fuel the market expansion in Spain. The increasing concerns regarding the environment and the resultant corrective measures, with regard to consumable water, is the most significant factor in escalating market expansion in Russia.

Market Key Players:

1. Companies like Eaton Corporation (US)
2. Suez Water Technologies & Solutions (France)
3. Veolia (France)
4. Dow Water & Process Solutions (US)
5. EvoQua Water Technologies (US)
6. Mann-Hummel (Germany)
7. Pall Corporation (US)
8. Pentair PLC (UK)