The Europe Whey Protein Ingredients Market was valued at US$ 2.56 billion in 2023 and is predicted to grow at US$ 4.13 billion by 2028 with an increasing CAGR of 11% during 2023-2028.
Ingredients in whey protein are globular proteins extracted from whey (the liquid material obtained as a by-product of cheese production). In contrast to soy, egg, and other milk-based proteins, these components are generally adopted by consumers due to their high protein concentration. Whey proteins are used as dietary supplements all over the world because of the different health benefits they provide. Whey protein is frequently used to improve lipid profiles, glucose levels, and insulin responsiveness, resulting in reduced arterial stiffness and blood pressure. Furthermore, the addition of denatured powder regulates whey protein content to offer balanced nutrition for newborns. Furthermore, these substances help the elderly lower their hepatic cholesterol levels.
With many advances to make whey protein concentrates commercially available, the use of whey protein concentrates in sports foods has continuously expanded. Pasteurized whey collected from cheese manufacturing with low amounts of carbs can be used to make whey protein supplements by eliminating specified percentages of non-protein components (lactose). The lower concentration has a protein content of 30-90 percent.
The increased demand for consumer awareness of healthy eating, dairy ingredients, growing trends in health clubs and fitness centers, and an increase in the proportion of older people in the European region and young people for sports and nutrition are the main factors driving the Europe whey protein ingredients market in this area. The demand for beverages and nutritional supplements is fueled by this issue. Also, because of their solubility, moisture and viscosity binding, emulsification, adhesion, gelation, and organoleptic qualities, whey protein components are employed in meat products. Whey protein concentrate is also used to adhere crumbs or dough to meat, preserving the flesh's rheological qualities. Whey protein concentrate's moisture retention qualities in meat preparation are also beneficial. The Europe whey protein components market is now witnessing strong growth as consumer awareness of the benefits of eating more protein-rich foods grows. Whey protein concentrate is also a dietary supplement created after whey has gone through filtration, ultrafiltration, electro dialysis, and ion exchange to remove impurities. Consumer demand for protein and sports drinks, nutritious snacks, special nutritional drinks, and other items designed to improve performance is increasing as the number of muscle and fitness enthusiasts grows. Whey Protein Concentrate also has other advantages, such as lower fat, less cravings, less stress, and easier digestion, all of which help to boost immunity and bioavailability.
Additionally, due to regular recommendations from nutritionists and physicians in response to clients' widespread needs for protein supplements in their diet, consumption of whey protein concentrate powder as a supplement has expanded. Because of rising demand in the health industry, the market for whey protein-based products has developed dramatically.
At the same time, whey protein is used in the food processing industry to make healthful beverages. Because of the expanding middle-class population and economic expansion in Asian countries, the consumption of healthy drinks has increased. Along with strengthening body immunity, increased public awareness of the importance of adapting well and staying in shape has resulted in a large increase in whey protein demand in urban areas. The demand for protein sports drinks, special nutritional drinks, nutritional bars, and other goods designed to maximize sports performance is expanding as the number of muscle and fitness enthusiasts grows. In addition, the Europe Whey Protein Ingredients report examines aspects such as increased product releases, improved knowledge of whey's health benefits, and whey protein's widespread use. The necessity of balanced healthy food and physical activity grows as people become more aware of the value of health and healthy lifestyles. Whey protein's health benefits are becoming more widely known among consumers. The consumption of whey protein products has a number of health benefits.
During the projected period, the growing popularity of plant proteins, the rising number of lactose intolerant patients, and rigorous restrictions may slowdown the Europe whey protein ingredients industry's growth.
Based on Application, sports nutrition segment is anticipated to have the highest Europe whey protein ingredients market share during 2022-2027. Since, the younger generation is becoming more interested in sports and fitness activities, which is driving up demand for sports nutrition. In addition, sports drinks containing whey protein have gained popularity in recent years. The notion of sports drinks is relatively new to Indian consumers, but as awareness and availability improve, the sports drinks business has experienced rapid expansion in terms of both value and volume in recent years.
On the other hand, beverages segment is expected to hold the highest Europe whey protein ingredients market CAGR because of the expanding number of muscle and fitness aficionados is fueling demand for whey protein-based sports beverages, specialized nutrition, and other items that help athletes perform better.
Based on type, whey protein isolate is predicted to dominate the Europe whey protein ingredients market during 2022-2027. Since whey protein isolate is required for the development of strong muscles. Whey protein, in particular, provides amino acids that are beneficial to muscle development. It has medicinal qualities. Moreover, it helps in healing the injured skin and also useful for gaining weight. Moreover, it also helps in improving supplemental nutrition. Whey and whey isolate might help you get more protein in your diet if you aren't getting enough. Therefore, owing to these factors, whey protein isolate tends to be the dominant segment and further propels the Europe whey protein ingredients market forward.
The Europe Whey Protein Ingredients Market Report includes the segmentation of countries:
In the dairy sector, Italy is a major player. Tradition, volume, and quality are all incorporated into the national output. In addition, the country meets significant demand for bakery and dairy goods, especially cheese. With increased demand for cheese and bakery items, it is also Europe's largest market for bakery products. Furthermore, in the dairy industry, Italy is a well-established market. As a result, because the country is a top cheese producer, whey output is very high.
The growing importance of fitness and clinical nutrition in the United Kingdom is predicted to enhance the whey protein industry significantly. The European elderly population, health-conscious customers, and an expanding number of health & fitness clubs/centers all contribute to the whey protein ingredients market's growth.
The COVID-19 pandemic has had a negative influence on the Europe whey protein ingredients market, as well as the sports nutrition sector as a whole. One of the major issues was the widespread shutdown of gyms as a result of the coronavirus outbreak. Due to the uncertainty of how long the lockdown would persist, many enterprises have postponed their product development plans. However, as people become more aware of their own health and well-being than ever before, the industry has the potential to expand in a variety of ways.
Key Players listed in the Europe Whey Protein Ingredients Market:
The companies covered in the report:
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