Europe Whiskey Market Segmentation By Product (Malt Whiskey, Wheat Whiskey, Rye Whiskey, Corn whiskey, Blended whiskey, and Others), By Premium (Premium, High-end premium, Super premium) - By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: January, 2024
ID: 4481
Pages: 140

Europe Whiskey Market Growth and Forecast (2023 - 2028):

The Europe Whiskey Market was worth US$ 1.47 billion in 2022, and it is estimated to grow at US$ 1.9 billion by the end of 2028 at an increasing CAGR of 5.2% during 2023 - 2028.

Europe Whiskey Market Scenario:

Whiskey is a type of alcoholic beverage that is aged in a wooden box. Whiskey became more popular as the cocktail culture grew. Whiskey is a fermented grain puree-based alcoholic beverage. Barley, rye, malt barley, malt rye, wheat, and corn are utilized. Corn whiskey does not need to be ripened in the United States. Whiskey is made from grain, but it is created in various ways in different parts of the world, with varying levels of content and quality. It's a fermented grain puree-based alcoholic beverage. These grains are usually matured in a white oak wood barrel, which gives them a distinct flavor.

Recent Developments in Europe Whiskey Industry:

  • La Martiniquaise introduces new scotch whiskey, liqueur, and brandy.
  • On 2nd November 2021, Diageo invested USD 75 million to construct the first malt whiskey distillery in Yunnan Province, China.

Europe Whiskey Market Drivers:

Lifestyle changes, whiskey consumption patterns, rising disposable incomes, the better economics of whiskey, and increased demand for luxury whiskey have all contributed to the global whiskey market's expansion. Changes in people's lifestyles and more disposable wealth are driving the worldwide whiskey market forward. Moreover, product consumption has increased as a result of greater personal purchasing power. As a result, the demand for blended whiskey has risen considerably as the global customer base has grown. In the future years, the popularity of super-premium drinks is expected to rise, particularly in high-end communities. Structured alcohol regulations, lower currency taxes, higher demand for processed products, the availability of premium and tailored products, and better customer choice and access are all driving this expansion.

Whiskey falls within the primary category, which means it must adhere to strict guidelines. For example, restrictions govern the sale, production, and distribution of alcoholic beverages across international borders. All of these rules must be followed by market players. As a result, these federal and municipal rules have an impact on market growth. China, Brazil, and India are non-dominant countries with prospects for industry players.

Many causes are driving this business expansion, including increased disposable money, changes in lifestyle, and customer preferences. The market's leading consumer is the millennial generation, which has enormous spending power. This product uses microorganisms in a distiller to mix tastes, herbs, and grains to increase flavor and scent. As the worldwide customer base expands, demand for whiskey blends is expected to rise dramatically. The market for super-premium beverages is predicted to increase dramatically in wealthy countries such as France, the U.S, the U.K, and Canada in the coming years. People also prefer this type of whiskey as interest in healthy living develops around the world. Market growth is influenced by government rules and tax policies.


Strict regulation and government tariffs on alcoholic beverages are predicted to impact the global whiskey market's growth significantly. Whiskey is an alcoholic beverage that must adhere to many government guidelines. Moreover, Whisky is a drink with a substantially higher percentage of alcohol in its composition (about 40%), far higher than beer or wine (around 8-13 percent). As a result, those who drink Whisky may lose track of their intake, leading to alcohol poisoning. This condition is affected by a high level of alcohol in our blood, which can cause breathing problems, a gag reflex, and an increased heart rate. Although a modest amount of whiskey can have significant adverse effects, the most noticeable is an almost immediate deterioration in our judgment. Under the influence of alcohol, people typically make hasty, unsafe, or illogical decisions, lose their fear sense, and become paranoid, scared, and angry. Aggressive behavior, drunk driving, sexual irresponsibility, and, in some circumstances, suicidal tendencies are the most prominent manifestations of impaired judgment produced by drinking. As a result, it is expected to stifle market expansion in the following years.

Europe Whiskey Market Segmentation Analysis:

By Product:

  • Malt Whiskey
  • Wheat whiskey
  • Rye Whiskey
  • Corn whiskey
  • Blended whiskey
  • Others

Wheat whiskey tends to have the largest market share since Wheat-based products are basically produced in the United States. For this, almost 51%

of wheat is utilized. The product comprises of has savoriness, lightness, and soft sweetness features. The spice factor in wheat products varies depending on the number of secondary grains.

Primarily owing to the massive demand for this wheat product, the wheat whiskey segment is expected to increase significantly. Furthermore, wheat whiskey's widespread use in cocktails will fuel the segment's growth. In addition, the demand for malt whiskey is expected to increase significantly, particularly in South Korea, China, and Taiwan.

By Premium:

  • Premium
  • High-end premium
  • Super-premium

Based on premium, high-end premium tends to have the highest whiskey market share during 2022 - 2027. Scotch, bourbon, and single-malt whiskeys are all considered high-end premium. Scotch whiskey, typically distilled in Scotland, Canada, and Japan, must be distilled to 94.8 percent alcohol by volume, aged for at least three years, and aged for one day in 700-liter oak barrels. Single malt, single grain, blended malt, blended grain, and blended scotch are the five classifications within the Scotch category. Moreover, because of the rising demand for traditional drinks, the luxury products market is expected to rise significantly throughout the projection period. This need is projected to increase as the population of people who visit clubs and pubs grows. Furthermore, the demand for premium drinks has increased due to a preference for alcoholic beverages with authentic flavors and robust flavors.

Regional Analysis:

The Europe Whiskey Market Report includes the segmentation of countries:

  • United Kingdom
  • Spain
  • Germany
  • Italy
  • France

With a 34.8 percent share, Europe was an important geographical market in 2018. Higher demand from Belgium, Germany, the United Kingdom, France, Spain, and Poland is driving local markets. However, compared to developing nations, the rise in the older population in Western Europe is projected to result in a relatively moderate growth rate. With the largest market share, Europe dominates the whiskey market. In terms of whiskey production and consumption, Germany, Italy, Spain, and France are the leading countries in the region.

Impact of COVID-19 on Europe Whiskey Market:

The COVID-19 has harmed global market growth. The closure of bars, clubs, and pubs can be blamed for the fall in whiskey market growth. In addition, the fall in supply chain manufacturing and distribution hampered whiskey supplies and resulted in low sales. On the other hand, the producer did not incur a loss on the stock of their alcoholic beverages that were already in barrels because the longer drinks are in barrels, the higher their value becomes. In addition, there was a small replacement in customer consumption of alcoholic beverages in the United Kingdom.

Key Players listed in the Europe Whiskey Market:

Major Key Players in the Europe Whiskey Market are

  • Accolade Wines              
  • Angus Dundee Distillers Plc                
  • Constellation Brands, Inc.         
  • Allied Blenders and Distillers Pvt. Ltd.           
  • Bacardi Limited              
  • Affymetrix, Inc               
  • Alko           
  • Asahi Brewers                
  • Bruker Corporation         
  • Danaher Corporation       



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