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Pulished Date April, 2021
ID: 4479
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Global Whiskey Market By Product (Malt Whisky, Wheat Whisky, Rye Whisky, Corn Whisky, Blended Whisky, Others), By Premium (Premium, High End Premium, Super Premium) and By Region Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2021 – 2026)

Pulished: April, 2021
ID: 4479
Pages: 170

Whiskey Market Growth and Forecast (2021-2026):

The Global Whiskey Market size was worth US$ 57.96 billion in 2021, and it is estimated to reach a valuation of US$ 89.60 billion by the end of 2026, rising at an annual compound rate of 6.4% between 2021 and 2026. The market is expected to witness growth due to the increased consumption of products worldwide during the forecast period.

Whiskey Market

Market Overview:

Whiskey is an alcoholic beverage and is made by aging in a wooden box. As the cocktail culture grew, the demand for whiskey increased. Whiskey is an alcoholic drink prepared from fermented grain puree. The grains used include barley, rye, malt barley, malt rye, wheat, and corn. In the United States, there is no need to ripen corn whiskey. Whiskey is grown in grain but is produced in most regions where content and quality may differ. It is an alcoholic beverage made from fermented grain puree. As a general rule, these grains are aged with a white oak wood barrel, giving it a unique flavor.

Recent Developments in Whiskey Industry:

  • In October 2018, La Martiniquaise worked with Scotland-based cider manufacturing company Bardinet S.A. to produce a single malt whiskey. This will help La Martiniquaise to strengthen its position in the UK.
  • In April 2019, Diageo gained a competitive advantage in the market by increasing its share from 60% to 70% in Sichuan Shuijingfang Company Limited.
  • In July 2018, Japan and the European Union signed a tariff clearance agreement for traded goods, including Scotch and Whiskey, Japan.
  • In January 2019, Dogfish Head finally released its spirit of internal malt, distillation and maturation, choosing to produce whiskey.
  • In November 2018, Edrington and La Martiniquaise-Bardinet worked together to sell the Scottish whiskey brand CuttySark.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Product, Premium and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Accolade Wines, Angus Dundee Distillers Plc, Constellation Brands, Inc, Allied Blenders and Distillers Pvt. Ltd, Bacardi Limited, Affymetrix, Inc, Alko, Asahi Brewers, Bruker Corporation, Danaher Corporation and Others.

Whiskey Market Growth:

Whiskey is a premium item that is reasonably priced, so consumers drink it more. This factor encourages manufacturing companies to introduce more innovation in their products.


The growth of the global whiskey market has increased due to lifestyle changes, whiskey consumption habits, high disposable incomes, the improved economy of whiskey and the increased demand for premium whiskey. Factors promoting the expansion of the global whiskey market are changes in people's lifestyles and increased disposable income. Increased individual purchasing power has added to increased product consumption. The growing worldwide consumer base has dramatically increased the demand for blended whiskey. The popularity of super-premium drinks is supposed to grow in the coming years, especially in high-end areas. Aspects behind this growth are structured alcohol laws, lower currency taxes, increased demand for processed products, the availability of premium and personalized products, and better consumer choice and access.

Whiskey belongs to the main category, so it must comply with specific regulations. For example, there are regulations related to the sale, production and distribution of alcoholic beverages across borders. Market participants must follow all of these rules. Therefore, these federal and local laws are affecting the growth of the market. Non-dominated countries like China, Brazil and India offer opportunities for industry players. This industry boom is driven by a number of factors, such as an increase in disposable income levels, changes in lifestyle and consumer preferences. The millennial generation with significant purchasing power is the leading consumer in the market. This product uses cultures in a distiller to mix flavors, herbs and grains to improve taste and aroma. The demand for whiskey blend is assumed to grow significantly as the global consumer base increases.

In the coming years, the need for super-premium beverages is expected to increase considerably in developed countries such as the United Kingdom, France, the United States and Canada. Factors responsible for this growth include "innovation and premium", modernized liquor laws that expand consumer choice and access, limiting hospitality taxes, growth in the "cocktail culture" and a focus on "artisanal" products in developed regions. The demand for various Scottish whiskeys in low-growth emerging markets and the need for low-alcohol and organic whiskey varieties among health-conscious drinkers are the driving force behind the market. Also, as interest in healthy living grows around the world, people are choosing this variety of whiskey. Government regulations and tax policies influence market growth.


One of the main factors expected to affect the growth of the global whiskey market is strict regulation and government taxes on alcoholic beverages. Whiskey is an alcoholic beverage and must comply with various government regulations. It is suspected to hamper the market growth in the coming years.

Whiskey Market Segmentation Analysis:

By Product:

  • Malt Whisky 
  • Wheat Whisky        
  • Rye Whisky  
  • Corn Whisky
  • Blended Whisky     

By Premium:

  • Premium      
  • High End Premium 
  • Super Premium

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

The number of manufacturers of premium products in North America has increased dramatically in recent years. The growing demand for commodities has attracted several new companies to the market. Additionally, whiskey production started at the brewery due to a short time frame for approval by federal and state regulatory agencies. As a result, the number of large breweries in the region will increase significantly in the coming years. The breweries are regulated by the American Distillation Institute, the three commercial offices for alcohol and tobacco, and the American Craft Spirit Association. Consumers who have recently reached the Legal Age for Consumption (LDA) play an essential role in driving the industry in North America. Besides the United States, Canada and Mexico are other vital economies in the region's mixed products sector.

Europe was an essential regional market in 2018, with a 34.8% share. Local markets are mainly driven by higher demand from Belgium, Germany, the United Kingdom, France, Spain and Poland. However, the increase in the elderly population in Western Europe is likely to lead to a relatively slow growth rate compared to developing countries. Europe is the leader in the whiskey market with the highest market share. Germany, Italy, Spain and France are the leading countries in the region in whiskey production and consumption.

South America represented a tenth of the world market share, and the whiskey market is growing slowly. The Asia Pacific area is estimated to be the fastest-growing market for the production and consumption of whiskey. The local whiskey market is mostly backed by a high adoption rate of Western culture and lifestyle, a large population, and a growing middle-class home. China, Japan and India are important markets in this region. India is the largest whiskey consumer in the Asia Pacific region.

Key Players in the Market:

Major Key Players in the Global Whiskey Market are

  • Accolade Wines               
  • Angus Dundee Distillers Plc                 
  • Constellation Brands, Inc.          
  • Allied Blenders and Distillers Pvt. Ltd.            
  • Bacardi Limited               
  • Affymetrix, Inc                
  • Alko            
  • Asahi Brewers                 
  • Bruker Corporation          
  • Danaher Corporation        


1. Introduction                         

          1.1 Market Definition                

          1.2 Scope of the report             

          1.3 Study Assumptions             

          1.4 Base Currency, Base Year and Forecast Periods            

2. Research Methodology                    

          2.1 Analysis Design                  

          2.2 Research Phases                 

                   2.2.1 Secondary Research

                   2.2.2 Primary Research    

                   2.2.3 Data Modelling       

                   2.2.4 Expert Validation    

          2.3 Study Timeline          

3. Report Overview                   

          3.1 Executive Summary             

          3.2 Key Inferences          

4. Market Dynamics                            

          4.1 Impact Analysis                  

                   4.1.1 Drivers         

                   4.1.2 Restraints    

                   4.1.3 Opportunities         

          4.2 Regulatory Environment                

          4.3 Technology Timeline & Recent Trends               

5. Competitor Benchmarking Analysis                     

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis       

                   5.1.2 Products/Service    

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquisition Landscape             

          5.3 Joint Ventures & Collaborations               

6. Market Segmentation                      

          6.1 Whiskey Market, By Product          

                   6.1.1 Malt Whisky 

                   6.1.2 Wheat Whisky        

                   6.1.3 Rye Whisky  

                   6.1.4 Corn Whisky 

                   6.1.5 Blended Whisky      

                   6.1.6 Market Size Estimations & Forecasts (2021-2026) 

                   6.1.7 Y-o-Y Growth Rate Analysis       

                   6.1.8 Market Attractiveness Index       

          6.2 Whiskey Market, By Premium                  

                   6.2.1 Premium      

                   6.2.2 High End Premium  

                   6.2.3 Super Premium       

                   6.2.4 Market Size Estimations & Forecasts (2021-2026) 

                   6.2.5 Y-o-Y Growth Rate Analysis       

                   6.2.6 Market Attractiveness Index       

7. Geographical Landscape                            

          7.1 Regional Identity Governance and Administration Market, by Region           

          7.2 North America - Market Analysis (2021-2026)         

                   7.2.1 By Country   



                   7.2.2 By Product   

                   7.2.3 By Premium  

          7.3 Europe            

                   7.3.1 By Country   






                    Rest of Europe

                   7.3.2 By Product   

                   7.3.3 By Premium  

          7.4 Asia Pacific               

                   7.4.1 By Country   




                    South Korea

                    South East Asia

                    Australia & NZ

                    Rest of Asia-Pacific

                   7.4.2 By Product   

                   7.4.3 By Premium  

          7.5 Latin America            

                   7.5.1 By Country   




                    Rest of Latin America

                   7.5.2 By Product   

                   7.5.3 By Premium  

          7.6 Middle East and Africa         

                   7.6.1 By Country   

                    Middle East


                   7.6.2 By Product   

                   7.6.3 By Premium  

8. Key Player Analysis                         

          8.1 Accolade Wines         

                   8.1.1 Business Description        

                   8.1.2 Products/Service    

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis       

                   8.1.5 Recent Developments       

                   8.1.6 Analyst Overview    

          8.2 Angus Dundee Distillers Plc           

          8.3 Constellation Brands, Inc.              

          8.4 Allied Blenders and Distillers Pvt. Ltd.                

          8.5 Bacardi Limited         

          8.6 Affymetrix, Inc          

          8.7 Alko               

          8.8 Asahi Brewers           

          8.9 Bruker Corporation              

          8.10 Danaher Corporation         

9. Market Outlook & Investment Opportunities                            


          List of Tables                  

          List of Figures                 

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The Segment-level analysis in terms of By Product, Premium and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Global Whiskey Market By Region, From 2021-2026 ( USD Billion )
  2. Global Whiskey Market By Product, From 2021-2026 ( USD Billion )
  3. Global Malt Whisky Market By Region, From 2021-2026 ( USD Billion )
  4. Global Wheat Whisky Market By Region, From 2021-2026 ( USD Billion )
  5. Global Rye Whisky Market By Region, From 2021-2026 ( USD Billion )
  6. Global Corn Whisky Market By Region, From 2021-2026 ( USD Billion )
  7. Global Blended Whisky Market By Region, From 2021-2026 ( USD Billion )
  8. Global Whiskey Market By Premium, From 2021-2026 ( USD Billion )
  9. Global Premium Market By Region, From 2021-2026 ( USD Billion )
  10. Global High End Premium Market By Region, From 2021-2026 ( USD Billion )
  11. Global Super Premium Market By Region, From 2021-2026 ( USD Billion )

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