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Pulished Date April, 2021
ID: 4244
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Global Alcoholic Beverages Market Segmentation By Type (Beer, Wine, and Spirit), By Packaging (Glass Bottles, Tin and Plastic Bottles), By Sales Channel (Specialty Stores, Online Retailers, Hotels/Bars/Restaurants, and Convenience Stores), and by Regional Analysis (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast (2021 – 2026)

Pulished: April, 2021
ID: 4244
Pages: 175

Alcoholic Beverages Market Growth and Forecast (2021-2026):

The Global Alcoholic Beverages Market size was valued at US$ 1.2 billion in 2021, and it is estimated to reach a valuation of US$ 1.6 billion by 2026 with an annual expansion rate of 3.7% between 2021 and 2026.

Alcoholic Beverages Market

Market Overview:

Alcoholic beverages are drinks that contain components like ethanol or ethyl alcohol. Alcoholic beverages are formed by fermentation of many other ingredients, such as fruit, grain and sap from plants, milk, honey and tubers. Alcoholic beverages contain fermentation of fruits, grains, and other sources of sugar. Beer is one of the most famous members of alcoholic beverages and contains rice, hops, malt, and corn. Wine, alcohol, and beer are formed through a fermentation process, which is a natural result of the digestion of the sugar yeast found in the raw materials used. In general, sources of sugar and yeast can produce alcohol. The fermentation broth is further distilled to reduce the water content in order to obtain an excellent alcohol concentration. Additionally, high alcohol consumption increases the risk of high blood pressure, stroke, and heart disease. Alcohol acts as a small amount of inhibitor and helps reduce anxiety and improve sociability.

Recent Developments in Alcoholic Beverages Industry:

  • In 2020 Accolade Wines resumed the Hardys wine brand with an investment of £ 5m. This reboot will be the first in the UK.
  • Asahi Group Holding Ltd. successfully acquired Carlton & United Breweries in 2020. The transaction amounted to $ 16 billion (USD) / $ 11.3 billion (USD).
  • In 2019, Brown Forman announced the acquisition of Fords Gin, a premium jean in a growing portfolio. This acquisition includes the Fords Gin trademark and other assets of 86 Company.

Alcoholic Beverages Market Growth:

The global Alcoholic Beverages market is expected to show significant growth during the outlook period. Demand has increased significantly as need for alcoholic beverages in the millennium generation worldwide increases rapidly.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By Type, Packaging, Sales Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Bacardi Limited, Beam Suntory Inc, China Resources Beer Company Limited, Anheuser-Busch InBev SA/NV, Constellation Brands Inc, Heineken Holding NV, Asahi Breweries Ltd, Accolade Wines Ltd, Diageo Plc, Carlsberg A/S, Molson Coors Brewing Co, SABMiller Ltd, Pernod Ricard SA, United Spirits Ltd and Others.


Consumption of alcoholic beverages increased as the urban population grew worldwide. Consumers spend more money on outdoor activities at nightclubs, resorts, and pubs for entertainment purposes. The changing lifestyle and the availability of premium liquor products are expected to strengthen the Alcoholic Beverages market during the outlook period. Increased disposable income along with increased consumption of alcoholic beverages are driving the growth of the global alcoholic beverages market. Also, the growth of the industry is accelerating due to the strengthened distribution network adopted by alcohol manufacturers and the greater purchasing power of developing countries such as Brazil and India. One of the main drivers of growth in this industry is the concept of alcohol consumption, which has infiltrated the culture of people in developing countries. Growth in the global alcoholic beverage market is expected to be modest in the early stages, but is expected to strengthen, especially as the consumer base for alcohol consumption in the youth generation increases during the foreseen period. Health and health awareness began to shape consumer consumption habits. The availability of alternative foods such as non-alcoholic and energy drinks represents a significant threat to the industry. The growth of the global Alcoholic Beverages market is fueled by a growing population of young adults worldwide, an increase in disposable income and an increase in consumer demand for premium / super premium products.

Due to the rapid consumption of alcoholic beverages at meetings and social events, the increased propensity for scented alcoholic beverages and the increased premium consumption, the market is experiencing rapid growth of Alcoholic Beverages. Besides, recent developments in honey products appear to be an alternative to produce innovative alcoholic beverages for consumers and drive future growth in Alcoholic Beverages market. Increased spending and outdoor party celebrations, along with rising urban populations in emerging countries like China and India, are key factors for the growth of the global alcoholic beverages market during the conjecture period. The growth of the liquor market is mainly due to population growth, growth of disposable income and the launch of new products from liquor manufacturers. Making these drinks in attractive packages in a variety of packages and sizes will dramatically increase the demand for alcoholic beverages in the years to come. The development of alternative products, such as the introduction of beverages derived from honey, will appeal to health-conscious consumers. The Alcoholic Beverages market is expected to show significant growth during the forecast period. As a result, the growth of the global Alcoholic Beverages market is expected to accelerate during the estimated period, and busy lifestyles and changing consumer spending patterns are driving demand for spirits in developed countries.


Due to increasing health issues, the high cost of premium / super premium products and the expansion of the non-alcoholic beverages market are expected to limit the global Alcoholic Beverages market growth in the near future. Alternative products for alcoholic beverages include fruit juices and soft drinks. They are competitive in competition with low alcohol drinks such as beer, thus indirectly replacing the Alcoholic Beverages market. However, the cost of switching to these alternatives is low, increasing the threat to the Alcoholic Beverages market.

Impact of COVID 19 on the Alcoholic Beverages Market:

The emergence of the COVID-19 epidemic had a negative impact on liquor sales. Strict closings and temporary closings of liquor stores, bars, and restaurants contribute greatly to declining liquor sales worldwide. However, after 2022, the market is expected to recover in 2021 with a significant growth rate since 2022.

Alcoholic Beverages Market Segmentation Analysis:

Depending on the type of product, the Alcoholic Beverages market is divided into wine, beer and liquor. The beer sector held a significant market share in terms of volume in 2017. The spirits sector is expected to dominate the market during the forecast period due to accelerated consumption of premium whiskey as preferences of consumers radically switch from beer to spirits like whiskey, rum, vodka, and other spirits.

Based on packaging, the Alcoholic Beverages market is divided into cans, glass bottles, and plastic bottles. The glass bottle packaging segment occupied a significant market share in terms of sales. The tin segment is expected to achieve significant market share in the near future and is expected to grow at a significant rate during the forecast period.

Depending on the sales channel, the Alcoholic Beverages market is segmented into specialty stores, online retail stores, hotels/bars/restaurants, and convenience stores. Compared to off-site consumption through specialty stores and convenience stores, alcoholic beverages have less on-site consumption, while the specialty and convenience store segments occupy the largest market share. The hotel/bar/restaurant sector represents the consumption of alcoholic beverages on the premises. Rapid changes and increases in food and beverage taxes are expected to prevent consumers from using alcoholic beverages on-site during the forecast period.

Geographical Segmentation Analysis:

  • North America - the United States and Canada
  • Europe - United Kingdom, Spain, Germany, Italy, and France
  • The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
  • Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM
  • The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

Geographically, North America maintained the market share in terms of income in 2020. The Alcoholic Beverages market is expected to be driven by increased consumption of alcoholic beverages in the young adult generation. In terms of sales, Asia Pacific and Europe followed North America in 2020. Europe is expected to remain dominant during the forecast period this is due to the increase in disposable income per capita along with the demographic population. Among Europe, Germany is estimated to occupy the largest market share during the forecast period. The Asia Pacific region is expected to grow at a faster rate than other regions in particular, China and India offer a favorable opportunity for alcoholic beverage manufacturers in the Asia Pacific region. Asia-Pacific is expected to witness significant growth in the coming years due to urban population growth, disposable income, and the availability of local and imported alcoholic beverages.

Key Players in the Market:

Major key Players in the Global Alcoholic Beverages Market are

  • Bacardi Limited
  • Beam Suntory Inc
  • China Resources Beer Company Limited
  • Anheuser-Busch InBev SA/NV
  • Constellation Brands Inc
  • Heineken Holding NV
  • Asahi Breweries Ltd
  • Accolade Wines Ltd
  • Diageo Plc
  • Carlsberg A/S
  • Molson Coors Brewing Co
  • SABMiller Ltd
  • Pernod Ricard SA
  • United Spirits Ltd
  • Thai Beverage Public Co., Ltd
  • Treasury Wine Estates
  • Tsingtao Brewery Co. Ltd
  • Rémy Cointreau SA
  • Wine Group

1. Introduction                         

          1.1 Market Definition                

          1.2 Scope of the report             

          1.3 Study Assumptions             

          1.4 Base Currency, Base Year and Forecast Periods            

2. Research Methodology                    

          2.1 Analysis Design                  

          2.2 Research Phases                 

                   2.2.1 Secondary Research

                   2.2.2 Primary Research    

                   2.2.3 Data Modelling       

                   2.2.4 Expert Validation    

          2.3 Study Timeline          

3. Report Overview                   

          3.1 Executive Summary             

          3.2 Key Inferencees                  

4. Market Dynamics                            

          4.1 Impact Analysis                  

                   4.1.1 Drivers         

                   4.1.2 Restaints     

                   4.1.3 Opportunities         

          4.2 Regulatory Environment                

          4.3 Technology Timeline & Recent Trends               

5. Competitor Benchmarking Analysis                     

          5.1 Key Player Benchmarking               

                   5.1.1 Market share analysis       

                   5.1.2 Products/Service    

                   5.1.3 Regional Presence   

          5.2 Mergers & Acquistion Landscape             

          5.3 Joint Ventures & Collaborations               

6. Market Segmentation                      

          6.1 Alcoholic Beverages Market, By Type                 

                   6.1.1 Beer   

                   6.1.2 Wine  

                   6.1.3 Spirits

                   6.1.4 Market Size Estimations & Forecasts (2021-2026) 

                   6.1.5 Y-o-Y Growth Rate Analysis       

                   6.1.6 Market Attractiveness Index       

          6.2 Alcoholic Beverages Market, By Packaging          

                   6.2.1 Glass Bottles

                   6.2.2 Tin     

                   6.2.3 Plastic Bottles        

                   6.2.4 Market Size Estimations & Forecasts (2021-2026) 

                   6.2.5 Y-o-Y Growth Rate Analysis       

                   6.2.6 Market Attractiveness Index       

          6.3 Alcoholic Beverages Market, By Sales Channel              

                   6.3.1 Specialty Stores      

                   6.3.2 Online Retailers      

                   6.3.3 Hotels/Bars/Restaurants  

                   6.3.4 Convenience Stores

                   6.3.5 Market Size Estimations & Forecasts (2021-2026) 

                   6.3.6 Y-o-Y Growth Rate Analysis       

                   6.3.7 Market Attractiveness Index       

7. Geographical Landscape                            

          7.1 Global Identity Governance and Administration Market, by Region              

          7.2 North America - Market Analysis (2021-2026)         

                   7.2.1 By Country   



                   7.2.2 By Type       

                   7.2.3 By Packaging

                   7.2.4 By Sales Channel    

          7.3 Europe            

                   7.3.1 By Country   






                    Rest of Europe

                   7.3.2 By Type       

                   7.3.3 By Packaging

                   7.3.4 By Sales Channel    

          7.4 Asia Pacific               

                   7.4.1 By Country   




                    South Korea

                    South East Asia

                    Australia & NZ

                    Rest of Asia-Pacific

                   7.4.2 By Type       

                   7.4.3 By Packaging

                   7.4.4 By Sales Channel    

          7.5 Latin America            

                   7.5.1 By Country   




                    Rest of Latin America

                   7.5.2 By Type       

                   7.5.3 By Packaging

                   7.5.4 By Sales Channel    

          7.6 Middle East and Africa         

                   7.6.1 By Country   

                    Middle East


                   7.6.2 By Type       

                   7.6.3 By Packaging

                   7.6.4 By Sales Channel    

8. Key Player Analysis                         

          8.1 Bacardi Limited         

                   8.1.1 Business Description        

                   8.1.2 Products/Service    

                   8.1.3 Financials     

                   8.1.4 SWOT Analysis       

                   8.1.5 Recent Developments       

                   8.1.6 Analyst Overview    

          8.2 China Resources Beer Company Limited             

          8.3 Anheuser-Busch InBev SA/NV                 

          8.4 Constellation Brands Inc                

          8.5 Heineken Holding NV           

          8.6 Asahi Breweries Ltd             

          8.7 Diageo Plc                 

          8.8 Carlsberg A/S            

          8.9 Pernod Ricard SA                 

          8.10 United Spirits Ltd              

9. Market Outlook & Investment Opportunities                            


          List of Tables                  

          List of Figures                 

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The Segment-level analysis in terms of By Type, Packaging, Sales Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market



  1. Global Alcoholic Beverages Market By Region, From 2021-2026 ( USD Billion )
  2. Global Alcoholic Beverages Market By Type, From 2021-2026 ( USD Billion )
  3. Global Beer Market By Region, From 2021-2026 ( USD Billion )
  4. Global Wine Market By Region, From 2021-2026 ( USD Billion )
  5. Global Spirits Market By Region, From 2021-2026 ( USD Billion )
  6. Global Alcoholic Beverages Market By Packaging, From 2021-2026 ( USD Billion )
  7. Global Glass Bottles Market By Region, From 2021-2026 ( USD Billion )
  8. Global Tin Market By Region, From 2021-2026 ( USD Billion )
  9. Global Plastic Bottles Market By Region, From 2021-2026 ( USD Billion )
  10. Global Alcoholic Beverages Market By Sales Channel, From 2021-2026 ( USD Billion )
  11. Global Specialty Stores Market By Region, From 2021-2026 ( USD Billion )
  12. Global Online Retailers Market By Region, From 2021-2026 ( USD Billion )
  13. Global Hotels/Bars/Restaurants Market By Region, From 2021-2026 ( USD Billion )
  14. Global Convenience Stores Market By Region, From 2021-2026 ( USD Billion )

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