Europe Alcoholic Beverages Market

Europe Alcoholic Beverages Market Size

The Europe alcoholic beverages Market size was calculated to be USD 217.34 billion in 2025 and is anticipated to be worth USD 426.21 billion by 2034, from USD 234.23 billion in 2026, growing at a CAGR of 7.77% during the forecast period.

Alcoholic beverages are potable liquids that contain ethanol (ethyl alcohol), a psychoactive substance and central nervous system depressant. Alcohol consumption patterns across the European Union demonstrate significant regional variations in beverage preference and intake levels. Cultural and geographical factors continue to influence the types of alcohol favored in different parts of the continent. Southern European nations maintain a historical and economic affinity for wine, contributing a substantial portion of the world's total supply. In Central and Eastern Europe, beer remains a primary choice for consumers, with certain countries showing notably high levels of intake compared to their neighbors. Spirit consumption varies significantly, with Nordic and Baltic nations showing higher intake of distilled beverages. Beyond economic metrics, alcohol use is interwoven with social rituals, gastronomy, and tourism, especially in regions with protected designations of origin. However, public health concerns and shifting demographic behaviors are gradually redefining consumption norms across age groups and geographies, setting the stage for both transformation and tension within the sector.

MARKET DRIVERS

Resurgence of Craft and Premiumization Trends

The growing consumer preference for premium and craft alcoholic beverages has emerged as a pivotal demand driver across the region, which propels the growth of the Europe alcoholic beverages market. Urban professionals and younger demographics increasingly associate beverage choice with identity, authenticity, and experiential value. This shift has fueled double-digit growth in the craft beer segment, which expanded annually in Western Europe. Similarly, premium and super premium spirits, particularly gin and whiskey, have seen robust uptake. The United Kingdom has experienced a notable increase in the number of craft gin producers over the past few years. Consumer interest in the wine market is shifting towards smaller, specialized producers and wines produced with organic or biodynamic methods. Certified organic wines have seen a rise in consumer interest and sales, particularly in France. These trends are amplified by digital platforms that enable direct-to-consumer storytelling, limited releases, and terroir-based narratives. The willingness to pay a price premium for perceived quality, sustainability, and local provenance underscores a deeper transformation in purchasing rationale, one that prioritizes craftsmanship over volume and heritage over homogeneity, thereby reshaping product development and marketing strategies across the continent.

Tourism and Hospitality Led Consumption Dynamics

International and domestic tourism significantly propels the expansion of the Europe alcoholic beverages market. This is particularly true in countries where gastronomy and nightlife are integral to the visitor experience. International travel patterns indicate a notable concentration of tourist arrivals within Europe. Tourism strategies across Mediterranean regions are increasingly incorporating local beverage traditions into the visitor experience. A considerable segment of travelers to major southern European destinations appears to participate in activities focused on local beverage production. The emphasis on regional wine and spirit identities serves as a key approach to attract visitors to rural locations. The service sector, including hospitality and dining venues, constitutes a major channel for the sale of locally made beverages. Seasonal peaks during festivals, cultural events, and summer holidays further intensify consumption, particularly in coastal and urban centers. This symbiosis between tourism and beverage culture not only drives volume but also influences brand perception, as travelers often adopt new drinking preferences post-trip, thereby extending demand into home markets. The revival of experiential tourism post pandemic has thus reinvigorated a key consumption engine for the European alcoholic beverages sector.

MARKET RESTRAINTS

Escalating Public Health Regulations and Taxation Policies

Stringent public health measures and escalating excise duties exhibit a formidable restraint on the Europe alcoholic beverages market. Policy discussions in Europe increasingly focus on reducing harmful consumption, prompting member states to explore measures such as standardized packaging, advertising restrictions, and minimum pricing. Some nations are implementing minimum pricing structures for alcohol, which have been associated with a decrease in off-trade sales. Adjustments to alcohol taxation levels in certain jurisdictions have coincided with a reduction in overall per capita consumption. Restrictions on alcohol advertising, particularly in digital and daytime television media, are being employed to limit exposure to younger audiences. Regulatory interventions targeting alcohol accessibility and promotion are creating challenges for brand visibility and product availability, driven by concerns over health impacts. The cumulative effect is not merely fiscal but behavioral, as higher prices and diminished social normalization discourage discretionary consumption, particularly among price-sensitive demographics and younger adults, thereby constraining market expansion despite entrenched cultural acceptance.

Rising Abstinence and Sober Curious Movements

A pronounced cultural shift toward reduced or eliminated alcohol consumption, particularly among younger Europeans, is posing an impediment to the Europe alcoholic beverages market. The sober curious movement, characterized by intentional moderation rather than clinical abstinence, has gained substantial traction. Younger demographic groups in various European regions are increasingly choosing to abstain from alcohol consumption for extended periods. There is a growing trend among young adults toward a lifestyle that prioritizes sobriety over traditional drinking habits. Patterns of alcohol consumption appear to be shifting, with a larger portion of the younger population identifying as non-drinkers compared to previous periods. The cultural landscape surrounding social drinking is evolving as more individuals in the early stages of adulthood opt for total abstinence. This behavioral pivot is driven by heightened health awareness, mental wellness priorities, and social media discourse promoting alcohol free lifestyles. Fitness culture, digital detox trends, and workplace wellness programs further reinforce this mindset. The decline is most acute in beer and spirits, where habitual consumption is waning, while wine faces pressure from both health concerns and environmental critiques of its production footprint. Unlike temporary fads, this shift reflects a values-based reevaluation of alcohol’s role in daily life, compelling producers to either diversify into low and no alcohol segments or risk long-term volume erosion in core demographic cohorts.

MARKET OPPORTUNITIES

Expansion of Low and No Alcohol Beverage Innovation

The rapid advancement and consumer acceptance of low and no alcohol beverages open up a new opportunity for the European alcoholic beverages market. Driven by health consciousness and regulatory tailwinds, this category has evolved from niche to mainstream. The market for non-alcoholic and reduced-alcohol beer in Europe has shown a noticeable upward trend in recent years. Large-scale beverage producers have increased their focus on this segment, with prominent companies expanding the reach of their non-alcoholic product lines across numerous markets. Non-alcoholic spirits have seen increased market presence, with specific brands experiencing revenue growth in Western European regions. Advancements in dealcoholization technology have contributed to improved flavor profiles, narrowing the taste difference between non-alcoholic and traditional beverages. Retailers have increased the visibility of these products, dedicating more in-store space to no-alcohol options. Crucially, this category appeals beyond abstainers to moderate drinkers seeking balance, thereby expanding the total addressable market. Regulatory support, including the European Union’s approval of clearer labeling for beverages containing less alcohol by volume, further legitimizes the segment. Innovation is the primary driver of future growth, meeting the rising, more sophisticated demands of today's consumers.

Geographical Diversification Through Cross-Border E-Commerce

Digital commerce platforms are unlocking unprecedented access to previously fragmented or inaccessible markets across the region, creating a fresh prospect for regional and artisanal alcohol brands, which is anticipated to fuel the expansion of the Europe alcoholic beverages market. The digital trade of alcoholic beverages across European borders has experienced sustained growth, supported by the implementation of harmonized online regulations. Various digital platforms and specialized retailers are utilizing this infrastructure to distribute niche or regional products, such as specific wine types or regional spirits, to consumers across multiple countries. This approach enables product distribution without the necessity of establishing a physical retail footprint in each market. Online sales have established a notable share of the overall beverage alcohol market in countries such as Germany and the Netherlands. This channel not only reduces distribution costs but also enables direct consumer engagement, personalized marketing, and real-time feedback loops. Furthermore, the integration of age verification technologies and compliant logistics solutions has addressed regulatory hurdles that once stifled digital expansion. For small producers in peripheral regions, such as Sicilian winemakers or Baltic craft brewers, e-commerce offers a lifeline to scale beyond local confines while preserving brand authenticity. This digital marketplace, fueled by growing consumer trust and online familiarity, is poised to disrupt the alcoholic beverage industry across the continent.

MARKET CHALLENGES

Persistent Supply Chain Vulnerabilities in Raw Material Sourcing

Climate volatility and geopolitical instability continue to disrupt the supply of essential agricultural inputs for alcoholic beverage production, which challenges the growth of the Europe alcoholic beverages market. Consequently, this poses a systemic challenge to cost stability and product consistency. Barley production in major European growing regions has faced downward pressure, with output affected by extended dry periods in key agricultural areas. Grape harvests in Southern Europe have shown a downward trend, resulting in reduced wine production volumes in certain regions. Reduced supply levels for key raw ingredients, such as wine grapes, have corresponded with an upward trend in material costs. Geopolitical events have created additional pressure on operational inputs, specifically increasing the costs associated with energy and fertilizer. Energy prices, critical for production processes like distillation and packaging, have experienced significant upward volatility. Such volatility forces producers to either absorb margin pressure or pass costs to consumers, risking demand elasticity. Moreover, supply interruptions can compromise product authenticity, especially for protected designations that mandate specific regional ingredients. The rising frequency of extreme weather, combined with unstable energy markets, poses a chronic, long-term risk to critical agricultural and industrial inputs.

Fragmented Regulatory and Taxation Landscapes Across Member States

The lack of harmonization in alcohol regulation and excise structures across European Union member states imposes significant operational complexity and market entry barriers, and thereby negatively impacts the expansion of the Europe alcoholic beverages market. Each country maintains distinct rules on labeling, advertising, minimum pricing, and retail licensing, requiring producers to adapt packaging, marketing, and distribution strategies for every jurisdiction. European nations employ diverse regulatory frameworks for alcohol retail, with some countries maintaining state-controlled monopolies while others permit private sales alongside mandated consumer information. Excise duties applied to spirits show significant variation across different jurisdictions, creating substantial cost discrepancies between neighboring regions. These price differentials across borders appear to influence trade patterns and may create incentives for the movement of untaxed or unauthorized goods. A notable portion of alcohol consumption within the region consists of products that fall outside of official taxation channels, representing a potential loss of public revenue. Compliance costs are especially burdensome for small and medium enterprises, which lack the legal and logistical resources of multinational conglomerates. Efforts to deepen the EU's single market for alcohol face a major hurdle: persistent national sovereignty over fiscal and public health policies, which perpetuates a fragmented regulatory landscape that hinders competition and innovation.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Type Insights

The wine segment held the largest share of 42.4% of the Europe alcoholic beverages market in 2026. The dominance of the wine segment is driven by the deep historical traditions, robust domestic production, and strong cultural integration across Southern and Western Europe. France, Italy, and Spain alone produce a notable share of the world’s wine, as per sources. The segment benefits from protected geographical indications, such as Bordeaux, Chianti, and Rioja, that reinforce authenticity and command premium pricing. Additionally, wine tourism has become a significant economic driver. The rise of organic and biodynamic wines further bolsters demand, with certified organic vineyard area in the EU expanding. These factors collectively sustain wine’s leadership through a blend of heritage, regulatory advantage, and evolving consumer values centered on terroir and sustainability.

The spirits segment is estimated to register the fastest CAGR of 5.8% from 2026 to 2034 due to the global popularity of premium European spirits, particularly gin, whiskey, and brandy. The United Kingdom has experienced a notable increase in gin production, establishing itself as a key area for development and experimentation within the industry. Regional spirits in Eastern Europe, such as Hungarian pálinka and Romanian țuică, are seeing a resurgence in interest, partly supported by initiatives that protect traditional geographical indications. An expanding cocktail culture in urban areas across Germany, Spain, and the Netherlands has contributed to a rise in on-trade spirit consumption compared to previous levels. Moreover, spirits benefit from longer shelf life and higher margins, incentivizing producers and retailers alike. Digital storytelling around craft distillation and heritage recipes further enhances brand appeal among millennial and Gen Z consumers seeking authenticity and experience, positioning spirits as the most dynamic growth engine in the European alcohol landscape.

By Packaging Insights

The glass bottles segment led the Europe alcoholic beverages packaging market by accounting for a substantial share in 2026. The leading position of the glass segment is attributed to glass’s inert properties, which preserve flavor integrity and prevent chemical interaction, critical for premium wines, spirits, and craft beers. Consumer perception also plays a decisive role. Consumers often associate glass packaging with increased value and integrity. Advances in regional waste management have improved the collection of glass for recycling. Major manufacturers in the beverage and luxury sectors are adopting packaging designed for full integration into recycling systems. Corporate approaches are evolving to ensure containers meet criteria for sustainability. The aesthetic appeal of glass, its clarity, weight, and premium feel, also enhances shelf presence in both retail and hospitality settings. These combined functional, regulatory, and perceptual advantages ensure glass remains the packaging medium of choice across premium and traditional alcoholic beverage categories.

The tin cans segment is estimated to register the fastest CAGR of 9.2% during the forecast period, owing to shifting consumption patterns toward convenience, portability, and outdoor lifestyles, particularly among the younger demographic. Ready-to-drink cocktails and canned craft beers have seen explosive adoption. The market has seen an increase in the volume of canned beer products. The lighter weight of aluminum packaging contributes to reduced transportation emissions. This move towards alternative packaging supports corporate sustainability goals by decreasing the environmental impact of transport, aligning with broader net-zero targets. Additionally, advancements in internal lining technology have eliminated metallic taste concerns, ensuring flavor neutrality even for sensitive products like hazy IPAs and spritzers. Retailers such as Aldi and Lidl have expanded canned alcohol sections, responding to demand from urban consumers living in smaller households with limited storage. The resurgence of outdoor events and coastal tourism has propelled unbreakable cans into the mainstream across Western and Northern Europe, as consumers increasingly prioritize the safety and portability they offer over glass.

By Sales Channel Insights

The on-trade segment dominated the Europe alcoholic beverages market by capturing a share of 41.4% in 2026. The supremacy of the on-trade segment is credited to the deep integration of alcohol into European dining and social culture, where consumption is often experiential rather than utilitarian. In countries like France, Italy, and Spain, wine is a standard accompaniment to meals. A significant portion of restaurant patrons frequently choose to purchase alcoholic beverages, contributing to consistent demand. Urban development projects and the popularity of upscale pub dining have supported the expansion of this market. The concentration of specialized drinking establishments in major cities indicates a diversification of the beverage scene. The trend toward offering higher-quality, unique, or exclusive products allows establishments to differentiate their offerings from retail options. The sector has experienced a strong recovery in sales volume following a period of restricted activity. Seasonal tourism amplifies demand, particularly in Mediterranean hotspots during the summer months. Social dining's role as a European staple ensures the on-trade channel remains the market's primary revenue driver, fueled by experiential, premium consumption.

The online retailers segment is estimated to register the fastest CAGR of 12.4% over the forecast period. The rapid growth of the online retailers segment is propelled by digital adoption, regulatory harmonization, and changing consumer expectations around convenience and curation. Online purchasing of alcoholic beverages has established a notable presence among consumers in several European regions. The adoption of digital, direct-to-consumer models is enabling specialized and smaller-scale alcohol producers to reach customers without relying on traditional, tiered distribution networks. Digital platforms are experiencing significant growth, allowing emerging producers to increase visibility and expand sales volume rapidly. This structural shift toward online retail is reshaping the distribution landscape by providing alternative, efficient channels for niche, artisanal products. Age verification technologies and compliant logistics, such as licensed carriers and geo-fencing, have resolved earlier legal barriers, enabling cross-border sales under the EU’s Digital Services Act. Subscription services offering curated selections of regional spirits or organic wines have also gained traction, particularly among urban professionals seeking discovery without retail friction. The integration of augmented reality for virtual tastings and blockchain for provenance tracking further enhances digital engagement. The maturing European online alcohol market, driven by enhanced infrastructure and consumer trust, is transforming how products are accessed, personalized, and distributed.

REGIONAL ANALYSIS

France Alcoholic Beverages Market Analysis

France dominated the Europe alcoholic beverages market by accounting for a 18.2% share in 2026. The dominance of the French market is driven by its unparalleled wine heritage, producing billions of bottles annually, more than any other nation globally. Regions like Bordeaux and Champagne contribute significantly to France's wine export value. France leads globally in spirits export value, particularly driven by products like cognac and armagnac. Cognac exports to European markets have grown despite a challenging global economic climate. Domestically, alcohol consumption in France has stabilized. Government support for geographical indications and investment in sustainable viticulture further solidifies its leadership. Cultural institutions like wine bars and bistro dining ensure consistent on-trade demand, while export diversification into premium Asian and North American markets buffers against regional fluctuations.

Germany Alcoholic Beverages Market Analysis

Germany was the second-largest country in the Europe alcoholic beverages market by capturing a share of 14.7% in 2026. The growth of the German market is propelled by its beer culture and diversified spirits consumption, according to the German Federal Statistical Office. Germany remains a significant producer in the European beer market, with pilsners and wheat beers prominent in export activity. The nation also demonstrates substantial per capita consumption of spirits. The brewing sector has seen diversification with a notable increase in the number of smaller brewers. Additionally, alcohol sales in hospitality settings indicate a recovery trend. Berlin and Munich have emerged as hubs for cocktail culture, boosting premium gin and whiskey demand. Moreover, Germany’s stringent recycling laws and consumer preference for reusable flip-top glass bottles reinforce sustainable packaging norms. Germany's strong internal demand and solid export networks solidify its influential, stable role in Europe's alcohol market.

United Kingdom Alcoholic Beverages Market Analysis

The United Kingdom is also a key player in the Europe alcoholic beverages market. The 'sober-curious' movement among younger cohorts is slightly lowering consumption, yet market value is rising through luxury products and a wider, more diverse product mix. The United Kingdom has established itself as a major, high-volume market for gin, with extensive domestic production capacity supporting both local consumption and international demand. Whiskey, with a focus on Scotch, remains a fundamental component of the domestic alcohol landscape, maintaining significant export levels to the European Union despite the complexities of trade regulations. The on-trade sector is demonstrating a resilient recovery, with pubs and bars finding growth through curated, experience-led offerings such as specialized cocktail menus and premium beverage selections. Alcohol purchasing behaviors are increasingly shifting toward digital channels, with a rising number of adults utilizing online platforms for purchasing alcohol. The rise of no and low alcohol options reflects shifting wellness trends. Despite regulatory pressures like minimum unit pricing in Scotland and Wales, the UK’s innovation capacity, global brand strength, and adaptive retail landscape sustain its top-tier market position.

Italy Alcoholic Beverages Market Analysis

Italy experienced a consistent growth in the Europe alcoholic beverages market due to its wine production and evolving aperitivo culture. The nation maintains a significant role in global wine production, with recent output demonstrating a rebound after environmental challenges. Celebrated regional wine categories are substantial contributors to the country's export market. The established aperitivo practice, featuring vermouth, spritzes, and amari, has increased its worldwide popularity, stimulating expansion in spirits exports. Internal alcohol consumption levels are stable, as younger adults increasingly show interest in specialized bitters and indigenous spirits. The hospitality industry, especially in city centers, is a primary location for alcohol consumption within establishments. Investments in organic viticulture, now covering 16 percent of vineyard area, align with EU Green Deal objectives. Italy’s fusion of tradition, terroir, and trendy consumption rituals ensures its continued relevance and market strength.

Spain Alcoholic Beverages Market Analysis

Spain is anticipated to expand in the Europe alcoholic beverages market from 2026 to 2034, owing to its dual strength in wine and beer, underpinned by a vibrant tapas and social drinking culture. Spain holds a prominent place in worldwide wine production and remains a leading exporter in terms of volume. Esteemed Spanish wine areas are well-regarded, and exports of certain sparkling wine types are seeing continued growth. Beer is widely consumed domestically, with high per capita figures. Tourism significantly influences alcohol sales, leveraging numerous licensed venues to enhance on-trade results. On-trade alcohol sales have shown a clear rebound and expansion compared to previous periods. The rise of vermouth on tap and craft sherry cocktails has revitalized traditional categories among younger consumers. Supported by EU agricultural subsidies and export promotion, Spain’s market remains dynamic, experiential, and deeply integrated into its cultural and economic fabric.

COMPETITION OVERVIEW

Competition in the Europe Alcoholic Beverages Market is highly ddynamic characterized by a blend of multinational conglomerates, regional champions, and agile craft entrants. Established players leverage extensive distribution networks, brand heritage, and economies of scale to maintain dominance, particularly in the wine and spirits segments. Simultaneously, craft breweries and micro distilleries challenge incumbents by emphasizing authenticity, local sourcing, and experiential marketing. Regulatory diversity across countries creates both barriers and opportunities, influencing pricing, labeling, and advertising tactics. Sustainability and health consciousness are reshaping competitive priorities, with companies racing to innovate in low alcohol formats and recyclable packaging. Digital channels have intensified rivalry as brands vie for visibility through direct-to-consumer models and social commerce. The market rewards agility with players that balance tradition with innovation, gaining sustained consumer relevance. Mergers and partnerships further consolidate capabilities while enabling access to niche demographics and emerging consumption occasions across urban and rural landscapes.

KEY MARKET PLAYERS

A few major players of the Europe alcoholic beverages market include

• Bacardi Limited
• Beam Suntory Inc
• China Resources Beer Company Limited
• Anheuser-Busch InBev SA/NV
• Constellation Brands Inc
• Heineken Holding NV
• Asahi Breweries Ltd
• Accolade Wines Ltd
• Diageo Plc
• Carlsberg A/S

Top Strategies Used by the Key Market Participants

Key players in the Europe Alcoholic Beverages Market prioritize premiumization bylaunching limited-editionn and craft variants to cater to discerning consumers. They invest heavily in sustainability through eco-friendly packaging, renewable energy, and water conservation across production facilities. Digital transformation is central to robust e-commerce platforms, personalized marketing, and data-driven consumer insights. Companies actively expand no and low alcohol portfolios to align with wellness trends and regulatory shifts. Strategic acquisitions of regional craft producers enhance local relevance while maintaining global scale. These integrated strategies collectively strengthen brand loyalty, operational resilience, and competitive differentiation across diverse European markets.

Leading Players in the Europe Alcoholic Beverages Market

• Diageo maintains a commanding presence in the Europe alcoholic beverages market through its premium portfolio of spirits, including Johnnie Walker, Smirnoff, and Tanqueray. The company actively invests in sustainability initiatives such as water stewardship and circular packaging across its European distilleries. In recent years, Diageo has expanded its no and low alcohol offerings with the launch of Seedlip and Mr Black in key markets like the United Kingdom and Germany. It has also prioritized digital transformation by enhancing direct-to-consumer platforms and leveraging data analytics to tailor regional marketing strategies. These efforts reinforce its commitment to innovation and responsible consumption while aligning with evolving European regulatory and consumer expectations.
• Pernod Ricard plays a pivotal role in the Europe alcoholic beverages market with iconic brands such as Absolut Vodka, Jameson Whiskey, and Chivas Regal. The company has intensified its focus on premiumization by introducing limited edition expressions and experiential retail concepts in cities like Paris and Barcelona. Recent initiatives include partnerships with local farmers for regenerative agriculture and investments in biodegradable bottle alternatives. These actions underscore its strategy to combine heritage with forward-looking sustainability and consumer engagement across the European landscape.
• Heineken is a cornerstone of the Europe alcoholic beverages market, renowned for its flagship lager and expanding craft and non alcoholic portfolio. The company has strategically diversified its offerings through acquisitions of regional craft breweries such as Brouwerij De Molen in the Netherlands and Birrificio Italiano in Italy. Heineken has also rolled out its Heineken 0.0 variant across all major European markets, responding to rising demand for alcohol free alternatives. The company emphasizes circular logistics by deploying electric delivery fleets in urban centers and increasing recycled content in its glass bottles. These initiatives reflect Heineken’s agile response to health trends, sustainability mandates, and evolving retail dynamics while reinforcing its pan-European brand equity.

RECENT HAPPENINGS IN THE MARKET

• In March 2025, Diageo launched a new carbon-neutral distillery in Scotland, producing Johnnie Walker using 100 percent renewable energy to reinforce its sustainability leadership in the Europe Alcoholic Beverages Market.
• In June 2023, Pernod Ricard inaugurated a digital experience center in Pari,s showcasing its premium spirits through immersive technology to enhance consumer engagement in the Europe Alcoholic Beverages Market.
• In September 2023, Heineken expanded its Heineken 0.0 production capacity in the Netherlands to meet surging demand across Germany,ny France, and Spain in the Europe Alcoholic Beverages Market.
• In November 2023, Pernod Ricard acquired a minority stake in a Spanish vermouth startup to strengthen its aperitif portfolio and capture growing cocktail culture trends in the Europe Alcoholic Beverages Market.
• In February 2025, Diageo partnered with a leading European e-commerce platform to launch a subscription service for premium spirits targeting urban millennials in the Europe Alcoholic Beverages Market.

MARKET SEGMENTATION

This research report on the Europe alcoholic beverages market has been segmented and sub-segmented based on type, packaging, sales channel, and region.

By Type

• Beer
• Wine
• Spirit

By Packaging

• Glass Bottles
• Tin
• Plastic Bottles

By Sales Channel

• Specialty Stores
• Online Retailers
• Hotels/Bars/Restaurants
• Convenience Stores

By Region

• UK
• France
• Spain
• Germany
• Italy
• Russia
• Sweden
• Denmark
• Switzerland
• Netherlands
• Turkey
• Czech Republic
• Rest of Europe