The Size of the Europe Craft beer Market was worth US$ 42.52 million in 2020, and it is estimated to reach a valuation of US$ 91.26 million by the end of 2025, registering an annual growth rate of above 11% between 2020 and 2025.
Craft beer has gained its popularity as consumers want to continue experimenting with different flavors of beer that increase the market value of the craft beer market. Craft breweries are known as independent breweries that focus on flavor and brewing techniques. Craft beer is a type of beer that is independent, small and made from traditional beers. It is usually made of traditional ingredients, such as malted barley, and sometimes non-traditional ingredients are added by originality. It is a fermented beer drink and most alcoholic beverages that taste innovative or traditional ingredients are famous in craft beers. Sellers in this market compete primarily in terms of price, product differentiation, distribution, promotion and quality.
The introduction of gluten-free, low calorie, low alcohol and non-alcoholic beers is expected to drive the growth of the Europe craft beer market over the forecast period.
Consumers' perceptions of the different flavors and styles of craft beer combined with a low alcohol content (ABV) ratio are supposed to boost demand in the Europe craft beer market during the forecast period. The lifestyle and consumption habits of alcoholic beverages, the high disposable income and the popularity of the beer of the young generation are the main drivers of the European craft beer market. The growing demand for innovative products such as spices and processed beer and imported craft beer are some of the opportunities in the local market. It is presumed that the increase in the disposable income of consumers in the countries of Eastern Europe and the increase in the demand for healthy versions of craft beer will make the region more beneficial for future growth. Lager is expected to witness constant growth in Eastern Europe during the forecast period. Western European countries like Germany and the UK are also growing at a remarkable growth rate.
The threat of other alcoholic beverages, such as wine, is one of the main obstacles in the European craft beer market. In addition, strict government regulations on liquor sales and tax increases can hamper the growth of the European craft beer market.
Based on the segments, the Europe craft beer market is divided into Brewpubs, Microbreweries, Regional Craft Breweries and Contract Brewing Companies. Of these segments, the microbreweries and regional craft breweries are gaining traction across the world.
Based on the product type, the Europe craft beer market is segmented into Amber Ale, Amber Lager, Indian Pale Ale and Others. Of these, Amber ale accounted for a higher craft beer market share. Over the years, many beer-consuming consumers have developed a particular affinity for traditional beers such as Amber Ale, Pale Ale, etc. This perception of consumers has led some of the key players in the global beer market to reintroduce different types of traditional beer to the market.
The distribution channel in this regional market is segmented into on-site and off-site networks. On-Trade accounted for a larger market share of the Europe craft beer market. The distribution segment includes stores such as bars, restaurants, coffee shops, clubs and hotels. The supply and selling of goods in the on-trade market are entirely different from the strategy and practice used in the off-trade market. In the on-trade segment, the bar/restaurant manager and the professionals working play an essential role in the sales process. Consumers are looking for more comfortable and stylish experience in commercial premises, including breweries, tasting rooms and tiki bars. This factor motivates the rise in pub and bar culture among millennials. This, in turn, promotes the growth of the overall craft beer market.
Europe is expected to occupy the largest market share in terms of value and size. High consumer spending, along with consumer preference for salty beer, is expected to drive the growth of the craft beer market during the expected period. Germany craft beer market and the United Kingdom craft beer market are the biggest consumers of this region, representing more than 25% of total sales in Europe.
Leading Company:
Boston Beer Company outsources the production of raw material and distributes it through direct and indirect channels.
Key Players in the Market:
Major Key Players in the Europe Craft Beer Market are
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 By Segments
5.1.1 Introduction
5.1.2 Brewpubs
5.1.3 Microbreweries
5.1.4 Regional Craft Breweries
5.1.5 Contract Brewing Companies
5.1.6 Y-o-Y Growth Analysis
5.1.7 Market Attractiveness Analysis
5.1.8 Market Share Analysis
5.2 By Product
5.2.1 Introduction
5.2.2 Amber Ale
5.2.3 Amber Lager
5.2.4 Indian Pale Ale
5.2.5 Indian Lager
5.2.6 Others
5.2.7 Y-o-Y Growth Analysis
5.2.8 Market Attractiveness Analysis
5.2.9 Market Share Analysis
5.3 Distribution
5.3.1 Introduction
5.3.2 On-trade
5.3.3 Off-trade
5.3.4 Y-o-Y Growth Analysis
5.3.5 Market Attractiveness Analysis
5.3.6 Market Share Analysis
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Segments
6.1.3.3 By Product Type
6.1.3.4 By Distribution
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Segments
6.1.4.3 By Product Type
6.1.4.4 By Distribution
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Segments
6.1.5.3 By Product Type
6.1.5.4 By Distribution
6.2 UK
6.3 France
6.4 Germany
6.5 Spain
6.6 Italy
6.7 Rest of Europe
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Anheuser-Busch InBew
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Carlsberg Group
8.3 Diafeo PLC
8.4 Heineken N.V
8.5 Erdinger Brewery
8.6 Lasco Brewery
8.7 Oettinger Brewery
8.8 Radeberger Brewery
8.9 BAVARIA N.V
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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Feb 2020
