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Pulished Date February, 2020
ID: 2957
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Europe Craft Beer Market by Product Type (Ale and Lager), Distribution Channel (On-Trade and Off-Trade), and By Segments (Brewpubs, Microbreweries, Regional Craft Breweries and Contract Brewing Companies), and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2020-2025)

Pulished: February, 2020
ID: 2957
Pages: 145

Europe Craft Beer Market Size & Forecast (2020-2025):

The Size of the Europe Craft beer Market was worth US$ 42.52 million in 2020, and it is estimated to reach a valuation of US$ 91.26 million by the end of 2025, registering an annual growth rate of above 11% between 2020 and 2025.

Craft beer has gained its popularity as consumers want to continue experimenting with different flavors of beer that increase the market value of the craft beer market. Craft breweries are known as independent breweries that focus on flavor and brewing techniques. Craft beer is a type of beer that is independent, small and made from traditional beers. It is usually made of traditional ingredients, such as malted barley, and sometimes non-traditional ingredients are added by originality. It is a fermented beer drink and most alcoholic beverages that taste innovative or traditional ingredients are famous in craft beers. Sellers in this market compete primarily in terms of price, product differentiation, distribution, promotion and quality.

Recent Developments in Europe Craft Beer Industry:

  • In 2019, Heineken launched the abv beer, which was converted from the US craft partners to England.
  • In 2018, European beer maker AB InBev launched its Italian craft lager Lisa in the United Kingdom. This product has a balanced honey flavor with a mildly bitter taste and a clean, dry finish.
  • June 2018: Carlsberg and Brooklyn opened a new brewery in Lithuania.

Europe Craft Beer Market Growth:

The introduction of gluten-free, low calorie, low alcohol and non-alcoholic beers is expected to drive the growth of the Europe craft beer market over the forecast period.

Drivers:

Consumers' perceptions of the different flavors and styles of craft beer combined with a low alcohol content (ABV) ratio are supposed to boost demand in the Europe craft beer market during the forecast period. The lifestyle and consumption habits of alcoholic beverages, the high disposable income and the popularity of the beer of the young generation are the main drivers of the European craft beer market. The growing demand for innovative products such as spices and processed beer and imported craft beer are some of the opportunities in the local market. It is presumed that the increase in the disposable income of consumers in the countries of Eastern Europe and the increase in the demand for healthy versions of craft beer will make the region more beneficial for future growth. Lager is expected to witness constant growth in Eastern Europe during the forecast period. Western European countries like Germany and the UK are also growing at a remarkable growth rate.

Restraints:

The threat of other alcoholic beverages, such as wine, is one of the main obstacles in the European craft beer market. In addition, strict government regulations on liquor sales and tax increases can hamper the growth of the European craft beer market.

Europe Craft Beer Market Segmentation Analysis:

By Segments:

Based on the segments, the Europe craft beer market is divided into Brewpubs, Microbreweries, Regional Craft Breweries and Contract Brewing Companies. Of these segments, the microbreweries and regional craft breweries are gaining traction across the world.

By Product Type:

Based on the product type, the Europe craft beer market is segmented into Amber Ale, Amber Lager, Indian Pale Ale and Others. Of these, Amber ale accounted for a higher craft beer market share. Over the years, many beer-consuming consumers have developed a particular affinity for traditional beers such as Amber Ale, Pale Ale, etc. This perception of consumers has led some of the key players in the global beer market to reintroduce different types of traditional beer to the market.

By Distribution:

The distribution channel in this regional market is segmented into on-site and off-site networks. On-Trade accounted for a larger market share of the Europe craft beer market. The distribution segment includes stores such as bars, restaurants, coffee shops, clubs and hotels. The supply and selling of goods in the on-trade market are entirely different from the strategy and practice used in the off-trade market. In the on-trade segment, the bar/restaurant manager and the professionals working play an essential role in the sales process. Consumers are looking for more comfortable and stylish experience in commercial premises, including breweries, tasting rooms and tiki bars. This factor motivates the rise in pub and bar culture among millennials. This, in turn, promotes the growth of the overall craft beer market.

Regional Analysis:

Europe is expected to occupy the largest market share in terms of value and size. High consumer spending, along with consumer preference for salty beer, is expected to drive the growth of the craft beer market during the expected period. Germany craft beer market and the United Kingdom craft beer market are the biggest consumers of this region, representing more than 25% of total sales in Europe.

Leading Company:

Boston Beer Company outsources the production of raw material and distributes it through direct and indirect channels.

Key Players in the Market:

Major Key Players in the Europe Craft Beer Market are

  • Anheuser-Busch InBev
  • Carlsberg Group
  • Diageo PLC
  • Heineken N.V
  • Erdinger Brewery
  • Lasco Brewery
  • Oettinger Brewery
  • Radeberger Brewery
  • BAVARIA N.V

 

1. Introduction                                             

          1.1 Market Definition                                    

          1.2 Study Deliverables                                   

          1.3 Base Currency, Base Year and Forecast Periods                                 

          1.4 General Study Assumptions                               

2. Research Methodology                                        

          2.1 Introduction                                 

          2.2 Research Phases                                     

                   2.2.1 Secondary Research                    

                   2.2.2 Primary Research                        

                   2.2.3 Econometric Modelling                          

                   2.2.4 Expert Validation                        

          2.3 Analysis Design                             

          2.4 Study Timeline                              

3. Overview                                        

          3.1 Executive Summary                                 

          3.2 Key Inferences                              

          3.3 Epidemology                                 

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                            

          4.1 Market Drivers                              

          4.2 Market Restraints                                   

          4.3 Key Challenges                              

          4.4 Current Opportunities in the Market                            

5. Market Segmentation                                          

          5.1 By Segments                                 

                   5.1.1 Introduction                     

                   5.1.2 Brewpubs                        

                   5.1.3 Microbreweries                          

                   5.1.4 Regional Craft Breweries                       

                   5.1.5 Contract Brewing Companies                          

                   5.1.6 Y-o-Y Growth Analysis                         

                   5.1.7 Market Attractiveness Analysis                        

                   5.1.8 Market Share Analysis                          

          5.2 By Product                                    

                   5.2.1 Introduction                     

                   5.2.2 Amber Ale                        

                   5.2.3 Amber Lager                    

                   5.2.4 Indian Pale Ale                           

                   5.2.5 Indian Lager                     

                   5.2.6 Others                   

                   5.2.7 Y-o-Y Growth Analysis                         

                   5.2.8 Market Attractiveness Analysis                        

                   5.2.9 Market Share Analysis                          

          5.3 Distribution                                  

                   5.3.1 Introduction                     

                   5.3.2 On-trade                         

                   5.3.3 Off-trade                         

                   5.3.4 Y-o-Y Growth Analysis                         

                   5.3.5 Market Attractiveness Analysis                        

                   5.3.6 Market Share Analysis                          

6. Geographical Analysis                                         

          6.1 Introduction                                 

                   6.1.1 Regional Trends                         

                   6.1.2 Impact Analysis                          

                   6.1.3 Y-o-Y Growth Analysis                         

                             6.1.3.1 By Geographical Area               

                             6.1.3.2 By Segments                  

                             6.1.3.3 By Product Type             

                             6.1.3.4 By Distribution               

                   6.1.4 Market Attractiveness Analysis                        

                             6.1.4.1 By Geographical Area               

                             6.1.4.2 By Segments                  

                             6.1.4.3 By Product Type             

                             6.1.4.4 By Distribution               

                   6.1.5 Market Share Analysis                          

                             6.1.5.1 By Geographical Area               

                             6.1.5.2 By Segments                  

                             6.1.5.3 By Product Type             

                             6.1.5.4 By Distribution               

          6.2 UK                            

          6.3 France                                

          6.4 Germany                   

          6.5 Spain                                  

          6.6 Italy                          

          6.7 Rest of Europe                                                  

7. Strategic Analysis                                     

          7.1 PESTLE analysis                             

                   7.1.1 Political                           

                   7.1.2 Economic                         

                   7.1.3 Social                     

                   7.1.4 Technological                   

                   7.1.5 Legal                     

                   7.1.6 Environmental                  

          7.2 Porter’s Five analysis                               

                   7.2.1 Bargaining Power of Suppliers                         

                   7.2.2 Bargaining Power of Consumers                      

                   7.2.3 Threat of New Entrants                         

                   7.2.4 Threat of Substitute Products and Services                          

                   7.2.5 Competitive Rivalry within the Industry                      

8. Market Leaders' Analysis                                               

          8.1 Anheuser-Busch InBew                            

                   8.1.1 Overview                         

                   8.1.2 Product Analysis                         

                   8.1.3 Financial analysis                       

                   8.1.4 Recent Developments                           

                   8.1.5 SWOT analysis                           

                   8.1.6 Analyst View                    

          8.2 Carlsberg Group                                     

          8.3 Diafeo PLC                                    

          8.4 Heineken N.V                                

          8.5 Erdinger Brewery                                    

          8.6 Lasco Brewery                               

          8.7 Oettinger Brewery                                   

          8.8 Radeberger Brewery                                

          8.9 BAVARIA N.V                                 

9. Competitive Landscape                                       

          9.1 Market share analysis                              

          9.2 Merger and Acquisition Analysis                                  

          9.3 Agreements, collaborations and Joint Ventures                                

          9.4 New Product Launches                            

10. Market Outlook and Investment Opportunities                                           

Appendix                                           

          a) List of Tables                                  

          b) List of Figures                                 

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of By Segments, Product Type, Distribution and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

 

 

  1. Europe Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  2. Europe Amber Ale Market By Region, From 2020-2025 ( USD Billion )
  3. Europe Amber Lager Market By Region, From 2020-2025 ( USD Billion )
  4. Europe Indian Pale Ale Market By Region, From 2020-2025 ( USD Billion )
  5. Europe Others Market By Region, From 2020-2025 ( USD Billion )
  6. Europe Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  7. Europe Brewpubs Market By Region, From 2020-2025 ( USD Billion )
  8. Europe Microbreweries Market By Region, From 2020-2025 ( USD Billion )
  9. Europe Regional Craft Breweries Market By Region, From 2020-2025 ( USD Billion )
  10. Europe Contract Brewing Companies Market By Region, From 2020-2025 ( USD Billion )
  11. Europe Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )
  12. Europe On-Trade Market By Region, From 2020-2025 ( USD Billion )
  13. Europe Off- Trade Market By Region, From 2020-2025 ( USD Billion )
  14. U.K. Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  15. U.K. Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  16. U.K. Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )
  17. Germany Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  18. Germany Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  19. Germany Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )
  20. France Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  21. France Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  22. France Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )
  23. Italy Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  24. Italy Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  25. Italy Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )
  26. Spain Craft Beer Market By Type, From 2020-2025 ( USD Billion )
  27. Spain Craft Beer Market By Segments, From 2020-2025 ( USD Billion )
  28. Spain Craft Beer Market By Distribution, From 2020-2025 ( USD Billion )

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