Europe Fruit Beer Market Research Report – Segmented By Flavor (Peach, Raspberry, Cherries, Blueberry, Plums And Others), Distribution Channel (Departmental Stores, Bars And Restaurants, Supermarkets, Specialty Stores And Online Retailers), And Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic And Rest Of Europe) - Industry Analysis On Size, Share, Trends, Covid-19 Impact & Growth Forecast (2024 To 2029)

Updated On: January, 2024
ID: 3773
Pages: 145

Europe Fruit Beer Market Size (2024 To 2029)

The size of the Europe fruit beer market is expected to be worth USD 87.70 billion in 2024 and grow at a CAGR of 3.70% from 2024 to 2029 to achieve USD 105.15 billion by 2029. 

Fruit beer is a sort of beer that has been altered by the addition of fruit tastes or extracts and is served in the form of a large, strong beer with fruit added as a supplement. Fruits with a malt or hop aroma, such as plums, cherries, and raspberries, are used as the base for fruit beer. Many brewers have been found to add processed extracts, syrups, or spices to the completed product without going through the fermentation process in the current situation. Fruit beer has a low alcohol content and will not harm a person's kidneys if made from scratch. They complement the sweetness of classic malt and fruit excellently. Raspberry, peach, blueberry, cherry, plum, apple, and apricot are some of the fruit varieties available. Fruit beer is mostly made up of fruits that act as flavour enhancers or spices.

Fruit beer is currently accessible in many nations throughout the world, despite its origins in Belgium. Fruit beer with a low alcohol concentration is safe for the liver and kidneys and does not cause toxicity. The market will grow faster in the coming years as a low-alcohol fruit beer with a fruity and delicious flavor provides these health benefits.

The female population's love of soft drinks fuels the Europe fruit beer business. Fruit beer has a flavor that is a wonderful mix of regular malt beer and the sweetness of the fruit. Fruit beer has a distinct flavor profile from regular beer. Fruit beer has also become one of the most popular drinks among Western customers due to its distinct flavor. The flavor, like the smell, must have a distinguishing feature in the fruits. The sugar in the chosen fruit is usually fully fermented, making the drier lighter and lighter in flavor; the quantity of sugar added to this beer is significantly reduced, allowing the fruit to shine through. The embrace of Western customs, a rise in population, an increase in the number of pubs and restaurants, and an increase in disposable income have all influenced the laws and regulations governing the fruit beer sector.

Increased discretionary income among the working-class population allows customers to spend more money on alcoholic beverages and mingle more in bars and restaurants. Customers are also willing to spend extra on premium sectors. Throughout the forecasted period, all of these combinations will propel the Europe fruit beer market forward. Some variables, such as improved consumer awareness of the long-term consequences of alcohol and customer preferences, will boost the expansion of the fruit beer market in European region in order to avoid headaches and drowsiness. Due to the severe alcohol laws between the ages of 16 and 18, there is an increasing demand for fruit beer among teenagers, which will boost industry expansion. Furthermore, higher disposable income, increased Western cultural adoption, more restaurants and pubs, and breakpoints are expected to drive growth in target areas.

In addition, the popularity of these beverages has grown over time, boosting the expansion of target markets. Furthermore, as the number of pubs and restaurants grows, the growth of the fruit beer market will accelerate. Fruit beer's distinct flavor and widespread acceptance are two of the industry's most important growth drivers. Manufacturer’s strategies for marketing fruit beers online will maximize Europe fruit beer market growth. However, as the number of campaigns encouraging people to drink alcoholic beverages grows, fruit beer may become unavailable.

The rise in anti-alcohol advertisements, which stress the negative consequences of a lack of consumer trust in the supposed benefits of fruit beer, is predicted to have a detrimental influence on business growth. It's thought to have slowed fruit beer market expansion due to concerns about the availability of low-cost counterfeit goods. The high expense of fruit beer hampers the market's expansion.

Fruit beer's production and extraction methods have been unexpectedly shut off due to COVID-19, resulting in a drop in revenue for the company. Fruits, which are the main raw material for fruit beer, have been unavailable owing to the lockout due to shipping disruptions. This slows down production and causes a disturbance in product demand and supply on the market.

This research report on the Europe fruit beer market is segmented and sub-segmented into the following categories.

Europe Fruit Beer Market By Flavor

  • Peach
  • Raspberry
  • Cherries
  • Blueberry
  • Plums
  • Others

Based on flavor, the raspberry sector had the highest Europe fruit beer market share during 2023-2028. Due to the remarkable nutritional benefits of raspberry, such as its low calorie content and high concentration of fibre, vitamins, and minerals, this fruit beer variation is predicted to remain one of the most popular among customers. Furthermore, consumers are expected to be drawn to such items by the outstanding flavor attributes of raspberry.

Due to the great appeal of this fruit taste among female consumers, cherry-flavored items are predicted to grow at the quickest rate of 5.1 percent throughout the forecast period. Furthermore, consumer desire for soured flavored beer is rising, which will help cherry-flavored products increase in the next years.

Europe Fruit Beer Market By Distribution Channel

  • Departmental Stores
  • Bars and Restaurants
  • Supermarkets
  • Specialty Stores
  • Online Retailers

Based on distribution channel, the retailers segment is anticipated to hold the largest Europe fruit beer market share. The growing number of restaurants and cafés is a crucial factor driving the segment's growth. The selling of fruit beer through the on-trade distribution channel is also aided by changing demographics, youthful consumers, and the availability of beer options. A growing number of microbreweries and breweries, as a result of a growing propensity among young customers to socialize in pubs, bars, and liquor lounges, will favor fruit beer sales through on-trade channels.

Due to the increased demand for alcohol-free beer among health-conscious consumers, flavors such as raspberry, cherry, mango, and grape are steadily taking shelves at supermarkets and hypermarkets. The key reason increasing fruit drink sales through the off-trade channel is increased product exposure in supermarkets and hypermarkets.

Europe Fruit Beer Market By Region

  • U.K
  • Germany
  • France
  • Russia
  • Spain

Europe dominated the fruit beer market, accounting for 40.0 percent of the total. The presence of a high number of microbreweries, as well as increased demand for alcohol-free beverages among consumers in countries such as France and the United Kingdom, are likely to boost regional industry growth. In Europe, beer production is regarded as a highly valued and traditionally supported business, which is projected to open the door for new companies to invest locally.


The companies covered in the report Joseph James Brewing Company, Inc., New Belgium Brewing Company, Brewery Ommegang, All Saints’ Brewery, Lindemans Brewery, Lost Coast Brewery, Magic Hat Brewing Company, Shipyard Brewing Company, Unibroue, and Wells & Young's Ltd.                        


  • Miller Coors introduced fruit-flavored light beer especially for millennials.
  • ST Peters launched 0% fruit beer on May 16, 2019. It has done so because most of the people were looking for 0% alcohol.

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