Europe Hopped Malt Extract Market

Europe Hopped Malt Extract Market Growth Analysis;

The Europe Hopped Malt Extract Market was estimated at USD xx million in 2019 and is expected to reach over USD xx million by expanding with a moderate growth rate throughout the calculated period (2021 - 2026). Hopped malt extract, also called "pre-hopped", is used as an ingredient in beer brewing. The hops bring bitterness, balance the sweetness of the malt sugars and give a refreshing finish to the infusion. Hopped malt extract gives aroma and bitterness to finished beverages and is an essential ingredient in beer. The coffee beans are immersed in water to accelerate germination, after which the material is crushed. The process consists of crushing or mashing the malted barley in a grain mill and adding it to the water. The flavor of the malt can be described as a combination of flavors, including sweet and nutty, and can also be compared to a similar tasting to toast, caramel, coffee or fruits such as raisins.

Recent Developments 

In August 2015, the malt extract market increased in quality when the Mr. Beer brewery was acquired by Coopers, an Australian hopped malt extract brewery and producer in 2012.

A hopped malt extract kit has been recently introduce for home brewers in association between Baladin and Mr. Malt, containing a bag of American's yellow hoppy dumplings - small cylinders of powdered and pressed hops.

Market Drivers and Restraints:

The increased application of products in the beer industry, in particular for craft beer production, should stimulate the Europe hopped malt extract market. Increasing consumer awareness of the availability of a wide range of low-alcohol-by-volume (ABV) flavors and styles of beer is expected to increase demand for products. Hops is one of the main ingredients used in the brewing process with other products, such as cereals, yeast and water. Hops add bitterness, balance the sweetness of malt sugars and add a refreshing finish to the infusion. The ability of hopped malt extract to add the aroma and bitterness needed for finished drinks should stimulate demand in this area. The growing adoption of bakery, breakfast cereals, confectionery and other food applications is expected to drive market growth. In addition, increased application in non-alcoholic beverages is expected to contribute to demand.

Small breweries are depending more on hopped malt extract to offer new variety beers and to lure more consumers. The surge in demand for craft beers is deemed to stimulate the integration of new breweries, developing tremendous growth opportunities for the European hopped malt extract market. For example, beers like Indian stout and pale beers heavily use hopped malt extracts. The lack of supply of raw materials must act as a motor and brake in the world market. Increased production of various malts, including oats, barley and wheat, is expected to create business opportunities in the near future. The increasing attempts to launch less damageable malt varieties should provide significant demand in future.

Market Segmentation

By application: The beverage segment in the Europe Hopped Malt Extract Market for hopped malt extracts currently represents the highest revenue share of over 70%. Beverages, in particular alcoholic beverages, account for the majority of revenue in the entire market.

By Type: Cascade hops held the most substantial share of around 34.36% in 2018, owing to the availability of various product applications in the beer industry. Their high aroma profile and acidity has made them the top choice among the pale American breweries. Several super acidic and dry hop beers can be combined will with this variant, which is acting as a catalyst for this segment growth in the global marketplace.

Regional Analysis

The market for Europe Hopped Malt Extract has been classified on the basis of geography into United Kingdom, Germany, France, Italy, Spain and the rest of Europe. Europe had a market share of around 34% in 2018, mainly driven by the strong increase in demand for craft beer. Countries such as the United Kingdom, Germany and others in the European area mainly dominate the market due to the growing demand for beer in these nations. Also, government regulations to initiate new breweries have also encouraged growth in this regional market. Furthermore, according to a report by the professional organization The Brewers of Europe, the number of microbreweries in Europe reached over 9,500 breweries in 2017.

Leading Company

P.A.B. srl - M. Malt had the largest share of the Europe Hopped Malt Extract market in terms of sales and revenue in 2018.

Key Players

Some of the main players in the hopped malt extract market are Hambleton Bard Ltd, P.A.B. srl - M. Malt, Brewtec Bulk Malt, CereX B.V., and BrewOf Brewing Ingredient Supply