Europe Non-Alcoholic Beverage Market Research Report – Segmented By Product Type, Distribution Channel and Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) - Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 to 2029)

Updated On: June, 2024
ID: 4228
Pages: 125

Europe Non-Alcoholic Beverage Market Size (2024 to 2029)

The non-alcoholic beverage market size in Europe was worth USD 527.2 billion in 2023. The European market is estimated to grow at a CAGR of 4.7% from 2024 to 2029 and be worth USD 694.4 million by 2029 from USD 551.9 million in 2024.

Non-alcoholic beverages are those that are free of alcohol. These beverages hydrate the body while also providing essential nutrients and vitamins. Others offer you energy and provide you with the sugar and calories you need. Non-alcoholic beverages are also used in hotels to make cocktails and mocktails, which excite the palate and act as an aperitif. They appear in various formats, including packets, bottles, canned goods, and pressurized containers. Examples are aerated waters, mineral water, juices, squashes, syrups, tonic, soda, Pepsi, Coke, Root Beer, and other beverages.

In recent years, the rising demand for non-alcoholic drinks has been driven by changes in customer tastes and preferences and the likeliness to consume convenience foods and beverages. Manufacturers are concentrating on generating new items to match shifting consumer tastes and preferences. The process of separating non-alcoholic liquids from alcoholic beverages is known as ethanol distillation. Expanding the functional beverage and bottled water products market will aid obesity, and health awareness will become more prevalent. Demand for carbonated beverages, on the other hand, is projected to remain limited. Due to growing purchasing power, improved population living standards, and rapid urbanization, the European non-alcoholic beverage market has seen fast changes.

Lifestyle changes and greater consumer knowledge of adequate health and wellness also drive the Europe Non-Alcoholic Beverage market. In addition, as the popularity of convenience foods and beverages grows, so does the need for non-alcoholic beverages in the Europe market. Moreover, throughout the forecast period, the Europe Non-Alcoholic Beverage market is expected to benefit from continuing product innovation among leading players, such as developing zero-calorie or low-calorie drinks. The Non-Alcoholic Beverage sector is reforming as awareness of obesity and other health issues grows. Because of its low-calorie content, the demand for calming beverages, energy drinks, and functional drinks ready for coffee and tea is growing. One of the industry's key drivers is projected to be adjusting the customer's attention toward a healthy lifestyle, in addition to modifying the diet pattern to consume nutrient-dense items.

Furthermore, as worries about the adverse effects of consuming alcoholic beverages grow, the value of alternative beverages, such as functional soft drinks, is expected to grow. During the projected period, the adult consumer group is expected to be the biggest purchase. Furthermore, the demand for nutritious drinks to promote performance and increase energy levels throughout the day is growing due to the growing workforce, athletes, and athletes. This is expected to increase demand for non-alcoholic beverages such as functional beverages, energy drinks, and juices in the following years. Furthermore, people are shifting to natural and organic foods that are more flavorful, wholesome, and nutritious. Therefore, these further gained popularity among the youth, propelling the Europe non-alcoholic beverage market.

Consumer beliefs regarding the health consequences of soft drink usage, such as diabetes, are a disincentive to the Europe Non-Alcoholic Beverage industry. Furthermore, tight government laws and regulations on the use of non-alcoholic beverage ingredients limit the market for non-alcoholic beverages in Europe.

Impact of COVID-19 on Europe non-alcoholic beverage market:

COVID-19 has a tremendous effect on the worldwide non-alcoholic beverage business, implementing various safety requirements, measures, and quality checks to increase customer trust. Such initiatives have raised sales of items with functional benefits, such as immunological health, which are predicted to impact the market positively; demand for high-sugar carbonated drinks has decreased in both off- and on-trade channels.

This research report on the Europe non-alcoholic beverage market has been segmented and sub-segmented based on the following categories.

Europe Non-Alcoholic Beverage Market - By Product Type:

  • Soft Drinks
  • Bottled Water
  • Tea and Coffee
  • Juice
  • Dairy Drinks

Based on product type, soft drinks are anticipated to dominate the non-alcoholic beverage market and attribute the highest market growth in the upcoming years. Soft drinks are beneficial to a balanced and pleasurable diet. Soft drinks, in addition to water, can help you achieve your fluid needs. Furthermore, the body needs a few other nutrients for growth, energy, and good health, in addition to water. This essential balance of protein, carbohydrate, fat, vitamins, minerals, and water can be found in various beverages. As a result, soft drinks contribute to the overall daily liquid and energy consumption. Moreover, consumers select soft drinks that best suit their lifestyle, preferences, nutritional requirements, and physiological limitations. Therefore, soft drinks are a delightful and beneficial addition to daily life.

Europe Non-Alcoholic Beverage Market - By Distribution Channel:

  • Specialty Stores
  • Online Store
  • Super Markets/ Hyper Markets
  • Convenience Stores
  • Departmental Stores
  • Others

Based on distribution channels, supermarkets/hypermarkets tend to hold the largest non-alcoholic beverage market share during 2023 - 2028. Therefore, supermarkets/ hypermarkets were deemed the most dominating segment in the European non-alcoholic beverage industry based on the distribution channel. Supermarket stores/ Hypermarket stores provide a wide range of meat snack options, marketing branded and private-label items. Furthermore, these stores implement numerous crucial promotional and marketing activities to produce more extensive revenue sales, such as discounts, customer loyalty programs, and seasonal specials. On the other hand, with expanding e-commerce trends, the online segment is expected to develop in the projected period.

Europe Non-Alcoholic Beverage Market - By Country:

  • UK
  • France
  • Spain
  • Germany
  • Italy
  • Russia
  • Sweden
  • Denmark
  • Switzerland
  • Netherlands
  • Turkey
  • Czech Republic
  • Rest of Europe

Europe is the third-largest consumer of non-alcoholic beverages, owing to a growing consumer movement toward non-alcoholic beverages and the increasing popularity of specialty tea across the region. In recent years, a new trend of adult or spicy drinks has emerged in Europe. Spices are no longer used in cooking; they are now being employed to create non-alcoholic beverages. Non-alcoholic beverages with intense flavors, such as chile and ginger, are chosen by health-conscious persons who avoid alcoholic and sugary beverages. The growing popularity of adult beverages has raised market demand and, as a result, production in Europe's non-alcoholic beverages sector.

Furthermore, to encourage a healthy lifestyle, European consumers avoid sugar, which has had a detrimental influence on non-alcoholic beverage sales in the region. Non-alcoholic beverages with strong flavors, such as chili and ginger, are chosen by health-conscious persons who avoid alcoholic and sugary beverages. The growing popularity of adult beverages has raised market demand and, as a result, production in Europe's non-alcoholic beverages sector. Furthermore, to encourage a healthy lifestyle, European consumers avoid sugar, which has had a detrimental influence on non-alcoholic beverage sales in the region.


The Coco-Cola Company, PepsiCo, Inc., Nestle S.A., Danone, Calcol, Inc., Livewire Energy, Attitude Drinks, Co., Dydo Drinco, Dr. Pepper Snapple Group and A.G. Barr are some of the notable companies in the Europe non-alcoholic beverage market.


  • In early September, PepsiCo is preparing to launch a new premium and non-alcoholic cocktail mixer. It further added that the mixture comprises 70 calories and appears in three different flavors, namely lemon mint, spiced mandarin, and fiery pineapple.

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