Europe Sports Drink Market Research Report - Segmented By Product, Distribution Channels and Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) - Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 to 2029)

Updated On: January, 2024
ID: 3575
Pages: 145

Europe Sports Drink Market Size (2024 to 2029)

The sports drink market size in Europe was worth USD 7.71 billion in 2023. The European market is expected to grow at a CAGR of 3.22% from 2024 to 2029 and be worth USD 9.32 billion by 2029 from USD 7.96 billion in 2024.

Sports drinks are some of the functional drinks that athletes make to keep them hydrated before and after exercise. Sports drinks fall into the category of functional drinks. These drinks are a wide variety of drinks. Sports drinks help athletes replenish water content and electrolytes and increase energy before and after exercise. Recharge fluids lost during exercise. Energy drinks consist of stimulants that provide both physical and mental stimulation. Sports drinks are caffeinated beverages that provide additional energy and stimulate nutrition. It helps hydrate the body while doing physical activity. This product is available in powder, tablet, and liquid form. The two main electrolytes in sports drinks are sodium and potassium. This drink provides the proper balance of electrolytes, carbohydrates, and hydration to provide enough fuel for hydration. The sodium contained in the drink drives the thirst mechanism to increase water intake and increase water absorption and retention. Potassium maintains electrolyte balance and supports muscle contraction during exercise.

Intensifying sports competition, high-demand training, and exercise are driving demand for sports drinks in the European Sports Drink market. The growth of the sports drink market in Europe is further driven by a number of factors, including the growing demand for sports drinks, primarily among athletes and those involved in vigorous physical activity. Several manufacturers are primarily focused on bringing innovation and improving the customer experience by launching new products such as organic beverages and a variety of flavors. In addition to this, increased disposable income, rapid urbanization, and increased awareness of personal health issues have led to a greater propensity for physical activity. Sports drinks provide amazing benefits, such as fueling long-term workouts, digesting them easily, reducing the likelihood of dehydration, and maintaining the body's electrolyte balance.

Consumers in the UK sports drink market tend to find ingredient information and prefer products made with natural and organic ingredients and procedures. Sports drink manufacturers are increasingly following the introduction of these clean-label products to meet market demand. Factors holding back the growth of the European Sports Drink market include the sugar and caloric content of sports drinks and the presence of cheaper alternatives on the market. The increase in athletes, athletes, and the number of athletes in the region is considered a factor is driving the growth of sports drinks in the European Sports Drink market, and consumers are increasingly aware of benefits such as minimizing the risk of dehydration. The electrolytes in sports drinks help replace sweat and maintain the body's electrolyte balance.

New flavor innovations with added health benefits are a major driving force in the Europe Sports Drink market. Light, sugar-free drinks are an experimental market to attract female consumers. A changing lifestyle is another important factor in encouraging people to adopt healthy drinking habits. The factors driving the growth of sports drinks in the European market improve performance and endurance and help athletes perform long-term and intense workouts. There is also a growing consumer awareness of the benefits of minimizing the risk of dehydration; the electrolytes in sports drinks replace sweat and maintain the body's electrolyte balance. The increasing number of athletes, sportsmen, or athletes in developing countries is another factor driving the growth of sports drinks in the European market. The consumption of sports drinks helps athletes and sportsmen to maintain the nutritional balance of the body and improves performance. This also leads to an increased demand for Europe Sports Drink that contains vitamins, minerals, and protein. The rise of fitness centers and gyms has been seen as a major factor in the growth of the Europe Sports Drink market and is expected to provide opportunities for manufacturers.

One of the main factors limiting the growth of the overall Europe Sports Drink market is the unproven claims of sports drink producers about the health benefits of their products. There are fewer side effects associated with sports drinks, which is why consumers are increasingly turning towards organic and natural products. While this limits market development, the manufacture of sports drinks using natural elements as natural sweeteners is expected to promote the development of the Europe Sports Drink industry by providing openness to businesses.

Impact of COVID 19 on the Europe sports drink market:

The COVID-19 epidemic will have a negative impact on the market, mainly due to the cancellation or suspension of numerous championships and professional sports events. The impact of COVID-19 continues to spread through health, education, financial, and business institutions around the region, and the sports ecosystem is no different. This is due to the high restrictions placed on all forms of sports / outdoor activities related to closures for most of 2020. Various leagues, tournaments, and even the Olympics have had a negative impact on sales of European Sports Drink watching out for the threat of restricting sports and gaming activities. However, as the situation moves in the direction of improvement and sports activity for professionals and the population continues, the European Sports Drink market is expected to form a recovery curve during the forecast period.

This research report on the Europe sports drink market has been segmented and sub-segmented based on the following categories.

Europe Sports Drink Market – By Product:

  • Isotonic
  • Hypertonic
  • hypotonic

Based on product, the isotonic segment is expected to rise to a higher CAGR during the forecast period, with the accelerated adoption of isotonic sports drinks among athletes, especially mid-and long-range runners. Additionally, some of the benefits that isotonic drinks offer help prevent dehydration by preventing motion-related injuries, reducing urine output, and promoting fluid retention.

Europe Sports Drink Market – By Distribution Channel:

  • Retail and Supermarkets
  • Online Platforms

Based on the distribution channels, the online segment is expected to grow at a higher CAGR over the forecast period as the population's e-shopping adoption increases due to increased internet and smartphone penetration in several countries. In addition to this, the availability of a wide range of products and the ability to give customers the flexibility of choice are other key factors driving market growth in this segment.

Europe Sports Drink Market – By Country:

  • UK
  • France
  • Spain
  • Germany
  • Italy
  • Russia
  • Sweden
  • Denmark
  • Switzerland
  • Netherlands
  • Turkey
  • Czech Republic
  • Rest of Europe

European countries such as Germany, the United Kingdom, Spain, and France are key segments in Europe sports drink market due to their high disposable income. The increasing number of people engaging in sports such as bodybuilding, weightlifting, exercise, and football is driving the UK sports drink market. Increased awareness, health benefits, and a growing number of athletes and sportsmen are some of the key factors that are expected to increase the demand for sports drinks, especially in the Germany Sports Drink region. The Spanish population tends to stay healthy and healthy, which has driven the growth of the Spain sports drink market. The wide diffusion of sports nutrition products in recent years is fueling the demand of the France Sports Drink market.


Companies that play a prominent role in the Europe sports drink market include PepsiCo, The Coca-Cola Company, BA Sports Nutrition, LLC, AJE, Britvic PLC., MyDrink Beverages, The Kraft Heinz Company, Abbott, Nestle, and GlaxoSmithKline plc.


  • In 2020, The Coca-Cola Company's Powerade sports drink expanded its product portfolio with the launch of two sugar-free drinks called Powerade Power Water and Powerade Ultra.

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