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Face Wash Market Segmentation by Type (Gel, Cream, Powder, and Foam); By Skin Type (Dry, Oily, Acne, Normal, and Sensitive); By Distribution Channel (E-Commerce and Retail) - Demand Analysis & Opportunity Outlook 2027

Published: January, 2022
ID: 12507
Pages: 175

Face Wash Market Growth & Size 2022 - 2027:

Face Wash Market is estimated to grow at a CAGR of around 5% during the forecast period of 2022 - 2027. The market is being driven by the rising personal care industry around the world.

The rising level of pollution, exposure to UV rays from the sun, and excess oil and filth damage a person's skin, hence, cleansing the face is essential to maintain health and beauty. The face wash is made for human skin and is designed to clear pores and remove oil and debris that have accumulated on the skin throughout the day. People frequently confuse soaps with face wash and use them to clean their skin instead of face wash, which harms their skin and causes rashes, pimples, and burns. The demand for this product is rising as people become more aware of the importance of having good skin. As customers acclimatize to the use of face wash, social media marketing and advertisement have an impact on the market's growth. Consumers have a wide range of options to pick from, and it's quick to order, thus online selling of personal care and beauty items is on the rise.

Market Drivers:

The ability of face wash to remove excess oil, filth, pollution, and undesirable skin cells from the face is luring more customers to the product. The increased use of the product is due to the increasing adoption of a healthy lifestyle, increased participation in physical activities, and increased involvement in physically demanding jobs. The increasing manufacturing of organic face wash, which has the potential to manage acne and cleanse well without drying the skin, is posing a market growth opportunity.

The increased prevalence of facial skin problems such as acne, allergic contact dermatitis, and others, which encourage the use of face wash for prevention and recovery, is fueling the market growth. Furthermore, because the population is prone to numerous skin issues, the use of the product is increasing as the population ages. This includes things like dry skin on the face, wrinkles deepening, and so on.

Market Restraints:

Lack of awareness of the importance of facial washing, particularly among individuals in rural areas of emerging and underdeveloped countries, leads to product misuse and, as a result, market growth is hampered.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

Market Type, Skin Type, Distribution Channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Unilever (England), Avon Products Inc (England), P&G (US), Estee Lauder Inc (US), Johnson & Johnson (US), Beiersdorf AG (Germany), Shiseido Co Ltd (Japan), Natura & Co (Brazil), Lakme (India), VLCC (India).

Market Segmentation

Face Wash Market Type

  • Gel

  • Cream
  • Powder
  • Foam

The gel is predicted to be the leading sector due to its ability to deep cleanse the hand while also eliminating excess oil and acne-causing bacteria from the face.

Face Wash Market Skin Type

  • Dry

  • Oily
  • Acne
  • Normal
  • Sensitive skin.

Normal skin is projected to be the most popular because the product is more accessible to the general public.

Face Wash Market Distribution Channel

  • E-Commerce

  • Retail

Retail outlets are thought to be the most important market since they are easy for immediate use and have salespeople to advise about the treatment of certain skin types. In addition, the increased availability of offers such as buy one, get one free, discounts, and other promotions increased the use of this segment.

Regional Analysis:

  • North America
  • Europe 
  • Asia Pacific
  • Latin America 
  • Middle East and Africa 

North America is expected to continue to have a significant market share over the projected period of 2022 - 2027. Women's employment rates are on the rise, which is likely to drive up demand for personal care items. Furthermore, the growing number of hair and beauty salons, which is increasing product usage, is propelling the market forward.

Due to the huge number of nations in this area that frequently experience poor air quality, Asia Pacific is expected to have a significant presence in the face wash market. Furthermore, the product's use is boosted by the rapid growth of the urban population, which is spurring the adoption of a hygienic lifestyle.

Recent Developments:

The debut of a co-created Japanese skincare brand by Procter & Gamble and AS Watson Group has been announced. The new range, named Air, will be sold in Watson's stores and online across the Greater China regions. The brand hopes to appeal to Gen Z and millennial buyers, and online sales are expected to increase. It comes in totally recyclable packaging and is touted as a simple yet effective way to combat breakouts and flaws.

After 15 years as the number-one dermatologist-recommended moisturizing brand for dry skin in the United States, L'Oréal's CeraVe is finally making its way to New Zealand.

BreezoMeter, one of the world's most inventive and accurate climate tech firms, has announced a new multi-year relationship with L'Oréal. The Israel-based company is a pioneer in the field of environmental intelligence, particularly in the areas of air quality, pollen, and fire.

Garnier, the international skincare company, will donate up to NIS 50,000 from its sales over the next two weeks to the EcoOcean Association, demonstrating its dedication to green beauty. Each time a product from the brand is purchased at Super-Pharm, NIS 1 will be donated to an organization that works to protect Israel's coastal and marine environment.

Major Key Players:

  1. Unilever (England)
  2. Avon Products Inc (England)
  3. P&G (US)
  4. Estee Lauder Inc (US)
  5. Johnson & Johnson (US)
  6. Beiersdorf AG (Germany)
  7. Shiseido Co Ltd (Japan)
  8. Natura & Co (Brazil)
  9. Lakme (India)
  10. VLCC (India)

Market Leader:

L’Oreal is the largest company in the global face wash market.

Impact of COVID-19  Face Wash Market:

The COVID-19 pandemic negatively affected the face wash market. Face wash is a personal hygiene product that cleans and repairs the skin on the face. The face wash was not deemed a vital product during the ongoing pandemic. As a result, during these times, the demand for face wash has decreased. The supply and distribution system had been disrupted as a result of the COVID-19 outbreak forcing governments to implement lockdown. The production was hampered by the movement of activities in operations and vendor operations. Hypermarkets/supermarkets and convenience stores were shuttered, resulting in a demand-supply imbalance. Due to a lack of personnel, a disrupted supply of raw materials, and logistical issues, the production process for fresh batches of face wash has become a difficulty for enterprises.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Face Wash Market, By Type                

                                6.1.1 Gel             

                                6.1.2 Cream       

                                6.1.3 Powder    

                                6.1.4 Foam         

                                6.1.5 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Face Wash Market, By Skin Type                       

                                6.2.1 Dry             

                                6.2.2 Oily             

                                6.2.3 Acne          

                                6.2.4 Normal     

                                6.2.5 Sensitive  

                                6.2.6 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.7 Y-o-Y Growth Rate Analysis             

                                6.2.8 Market Attractiveness Index          

                6.3 Face Wash Market, By Distribution Channel                 

                                6.3.1 E-Commerce          

                                6.3.2 Retail         

                                6.3.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Face Wash Market, by Region                              

                7.2 North America - Market Analysis (2022 - 2027)                            

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Skin Type           

                                7.2.4 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Skin Type           

                                7.3.4 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Skin Type           

                                7.4.4 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Skin Type           

                                7.5.4 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Skin Type           

                                7.6.4 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Unilever                       

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Avon Products Inc                   

                8.3 P&G                               

                8.4 Estee Lauder Inc                       

                8.5 Johnson & Johnson                 

                8.6 Beiersdorf AG                           

                8.7 Shiseido Co Ltd                         

                8.8 Natura & Co                               

                8.9 Lakme                           

                8.10 VLCC                           

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Face Wash Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Face Wash Market By Type, From 2022 - 2027 ( USD Billion )
  3. Global Gel Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Cream Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Powder Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global Foam Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Face Wash Market By Skin Type, From 2022 - 2027 ( USD Billion )
  8. Global Dry Market By Region, From 2022 - 2027 ( USD Billion )
  9. Global Oily Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Acne Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global Normal Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global Sensitive Market By Region, From 2022 - 2027 ( USD Billion )
  13. Global Face Wash Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  14. Global E-Commerce Market By Region, From 2022 - 2027 ( USD Billion )
  15. Global Retail Market By Region, From 2022 - 2027 ( USD Billion )

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