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Pulished Date April, 2021
ID: 10539
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Hair Mask Market by Nature (Natural, Organic, and Synthetic), End-User (Household and Commercial), Distribution Channel (Online and Offline) and Region, Opportunity Analysis and Industry Forecast, 2021-2026

Pulished: April, 2021
ID: 10539
Pages: 175

Hair Mask Market Size & Growth (2021– 2026):

The hair mask market was calculated at $657.7 million in 2021 and is foreseen to arrive at $846.4 million in 2026, garnering a CAGR of 5.1% from 2021 to 2026.

The hair mask is a nourishing hair treatment for men and women. Hair masks are made with restorative, moisturizing, and hydrating ingredients. Human hair requires proper care and must be groomed properly. The hair mask is very important for those who have dry, damaged, frizzy, or very long or thin hair. Nowadays, grey hair is visible not only in the elderly but also in adolescents. This is due to the increasing contamination that is harmful to human hair, damaging the hair and scalp.

Recent Developments:

  • In July 2015, Coty Inc. acquired the hair care, perfume, and makeup brands of Procter & Gamble for $12.5 billion. Procter & Gamble's two hair care businesses, Wella and Clairol, strengthened Coty's position in the industry.

Hair Mask Market Growth and Trends:

Currently, there are several beauty brands on the market that offer deep conditioning hair masks. These brands are made from different ingredients like olive oil, avocado, egg, aloe vera, coconut oil, banana, etc. These ingredients are very helpful in repairing damaged hair and provide treatment for dry hair. With the help of hair masks, the hair becomes shinier and smoother and is deeply nourished and hydrated. All of these benefits and features make hair masks popular around the world. In 2018, thermal steam accounted for the largest share of over 80% in terms of turnover. The predominant consumption of the product in spas and salons drove the growth of the segment.

Hair Mask Market Drivers and Restraints:

Hair is easily damaged due to various reasons including exposure to hot and cold climates, excessive use of heated tools such as hair dryers, straighteners, and curling irons, exposure to ultraviolet rays harmful effects of the sun, excessive washing with strong alcohols and soaps, use of chemical treatments, excessive combing and stress. As a result, the hair loses its shine and becomes dry. Also, split ends, rough texture, and itchy scalp are some of the other signs of damaged hair. Due to all these factors, the demand for hair mask products has increased all over the world over time. However, there are home remedies available to the end-user that can be used as hair masks, such as banana hair packs, coffee seeds, henna packs, and the like. This may hamper the growth of the global hair mask market during the outlook period.

The growing concern about maintaining the quality of the hair is one of the major factors responsible for the market demand. As a result, customers take a holistic approach when considering hair care products in their daily routine. This increases the demand for various hair care products such as shampoos, conditioners, and other hair treatment products. The hair mask is one of those hair care products that has generated higher demand from its target customers. The hair mask is a deep conditioning treatment that is made up of rich ingredients like natural oils and lipids in comparatively higher concentrations than normal conditioners. The hair mask has several key features like facilitating smooth and shiny hair, reversing hair damage, rehydrating dry hair, etc.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

Based on nature, On the basis of the end-user, On the basis of the distribution channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L'Oréal Inc., Unilever Inc., Henkel Corporation, Coty Inc., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas SL, and others.

Hair Mask Market segmentation:

  • Based on nature, the global hair mask market is segmented into natural, organic, and synthetic. Among these, the synthetic segment represents a higher value share. The easy availability of the product at affordable prices is one of the main reasons for the consideration of the synthetic segment for the market share of higher value hair masks. However, due to the increasing level of awareness of the adverse effects of using synthetic cosmetics, customers are gradually changing their preference for hair mask products derived from natural ingredients, opening up opportunities in the market over the foreseen period.
  • On the basis of the end-user, the hair mask market is divided into household and commercial products. Among these, the commercial segment represents a larger share of the hair mask market. Key sectors included in the business segment include salons and hair care professionals. When it comes to hair care or styling, most clients prefer to consult hair care professionals for the same. These professionals are trained to recognize and use the right type of hair mask for different scalps. For the household segment, hair mask products are available through distribution channels such as hypermarkets, supermarkets, franchise stores, and specialty stores. Among the household segment, the millennial population represents a significant share as the target customers of the global hair mask market because they are highly conscious of their hair in terms of quality and density.
  • On the basis of the distribution channel, the global hair mask market is segmented into supermarkets/hypermarkets, specialty stores and online stores. Among these, sales in specialized stores represent a higher value share. Specialty stores have a comparatively larger number of product offerings, as well as a lucrative pricing strategy. In addition to their product offerings, these stores also launch customer loyalty programs, seasonal price offers, and one-time discounts.

Key market players:

Major players featured in the global hair mask market report include Procter & Gamble, Leonor Greyl USA, Aveda Corporation, L'Oréal Inc., Unilever Inc., Henkel Corporation, Coty Inc., Avalon Natural Products, Inc., Cobiosa Industrias Asociadas SL, and others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods   

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferences                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restraints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends 

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquisition Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Hair Mask Market, By Nature                             

                                6.1.1 Natural     

                                6.1.2 Organic     

                                6.1.3 Synthetic 

      6.1.4 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Hair Mask Market, By End-User                         

                                6.2.1 Household              

                                6.2.2 Commercial            

    6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Hair Mask Market, By Distribution Channel    

                                6.3.1 Online       

                                6.3.2 Offline      

      6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region  

                7.2 North America - Market Analysis (2021- 2026)        

                                7.2.1 By Country              



                                7.2.2 By Nature

                                7.2.3 By End-User           

                                7.2.4 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Nature

                                7.3.3 By End-User           

                                7.3.4 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Nature

                                7.4.3 By End-User           

                                7.4.4 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Nature

                                7.5.3 By End-User           

                                7.5.4 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Nature

                                7.6.3 By End-User           

                                7.6.4 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Procter & Gamble                    

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Leonor Greyl USA                    

                8.3 Aveda Corporation                  

                8.4 L'Oréal Inc                   

                8.5 Unilever Inc                

                8.6 Henkel Corporation                

                8.7 Coty Inc                        

                8.8 Avalon Natural Products, Inc                               

                8.9 Cobiosa Industrias Asociadas SL                         

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of By Autonomy, By Solution, By Ship Type, and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Hair Mask Market By Region, From 2021-2026 ( USD Billion )
  2. Global Hair Mask Market By Nature, From 2021-2026 ( USD Billion )
  3. Global Natural Market By Region, From 2021-2026 ( USD Billion )
  4. Global Organic Market By Region, From 2021-2026 ( USD Billion )
  5. Global Synthetic Market By Region, From 2021-2026 ( USD Billion )
  6. Global Hair Mask Market By End-User, From 2021-2026 ( USD Billion )
  7. Global Household Market By Region, From 2021-2026 ( USD Billion )
  8. Global Commercial Market By Region, From 2021-2026 ( USD Billion )
  9. Global Hair Mask Market By Distribution Channel, From 2021-2026 ( USD Billion )
  10. Global Online Market By Region, From 2021-2026 ( USD Billion )
  11. Global Offline Market By Region, From 2021-2026 ( USD Billion )

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