Guarana Market Size and Growth Rate Analysis:
Guarana Market was estimated at USD 4.02 billion in 2017 and is expected to reach over USD 5.68 billion by the end of the assessment period. The market is supposed to experience moderate growth to record a CAGR of 7.16% throughout the forecast period (2020-2025). Guarana, an ideal substitute for caffeinated products, is assumed to grow at a significant growth rate during the outlook period due to its various health benefits and antioxidant properties.
Being an effective stimulant with its medicinal properties, these seeds are often used to relieve symptoms of fatigue and weakness, heart problems, low blood pressure, and headaches, among others. Additionally, as a dietary supplement, guarana is considered a useful option for treating obesity and type II diabetes. Therefore, the health benefits of guarana are expected to trigger market growth during the projection period. In addition to the health benefits associated with guarana seeds, the expansion of the retail market facilitates the buying process for consumers, stimulating the global guarana market.
Guarana is mainly used as a stimulant due to its high caffeine content. It is also used to treat various diseases such as diarrhea, low blood pressure, cardiac problems, fever, headache, and joint pain among others. Furthermore, Guarana is also utilized as a flavoring ingredient in confectioneries and beverages. Guarana is used across a variety of applications such as confectionery products, energy drinks, fruit juice-based drinks, dietary supplements, and others which includes weight loss products.
The driving factors of the global Guarana market are rising awareness of health benefits linked with the consumption of guarana-infused products among people. Obesity and diabetes and are among major health issues across the globe. Consumers prefer the consumption of healthy beverages and food products in order to prevent these chronic ailments. However, strong competition from other superfoods is likely to constrain the growth of the global guarana market.
Guarana Market Drivers and Restraints:
The hectic life of the urban population has led to neglecting health, which has resulted in an increase in the number of chronic diseases. This has resulted in increased health awareness and consumption of healthy foods and beverages among consumers to prevent these persistent problems. Therefore, the use of guarana seeds in the food and beverage industry increases the global guarana market during the forecast period. Furthermore, increased awareness of the health benefits of guarana-infused products should provide a substantial growth opportunity for industry players. Guarana is used mainly for the treatment of various diseases such as diarrhea, joint pain, low blood pressure, headache, fever, etc., and the increasing demand for guarana by end-users is a crucial factor in the growth of the global guarana market.
Furthermore, the increasing adoption of guarana for dietary supplements and the high caffeine content of guarana used to stimulate the central nervous system (CNS), heart and muscles, are the main factors believed to be driving growth in the market Guarana. In addition, guarana is used as a flavoring ingredient in food and beverages, and the increasing use of guarana in shampoos, disinfectants, conditioners, etc. Providing flavor is another factor that is anticipated to stimulate world market demand for guarana during the forecast period.
Guarana seeds are known to have anti-hunger properties, facilitating weight loss among consumers. These substances are also known to help improve mental health and intellectual performance. Furthermore, it acts as a natural anesthetic, helping those who suffer constant pain such as headaches and migraines. Manufacturers are also bringing cosmetic products infused with powdered guarana seeds to the market due to their anti-aging and anti-cellulite properties and the general increase in ethical consumption.
However, the high cost of guarana products is a key factor holding back the growth of the global guarana market size. Moreover, the availability of a number of guarana substitutes in the market that are profitable and readily available to customers are important factors that are suspected of hindering the global guarana market growth during the forecast time.
Recent Developments in Guarana Industry:
In October 2017, British beverage brand Brain Füd introduced a new range of "smarter energy drinks" products as an alternative to coffee and sugar-rich drinks. These drinks contain natural caffeine from guarana. The launch of this product has helped the company improve its product portfolio and expand its presence in the global Guarana market.
In February 2017: BAWLS has added a new flavor, BAWLS Guarana Ginger, to its range of premium caffeinated soft drinks. According to company sources, it is the only caffeinated ginger product on the market. The company is also focusing on increasing its presence on social media, organizing online promotions, and expanding distribution channels with specialty and retail stores.
Guarana Market Segmentation Analysis:
Based on Form:
Based on Application:
The liquid form of guarana is expected to hold the largest share of the market due to soluble properties on beverage items and its easy convenience. In terms of application, the global guarana market can be divided into confectionery items and beverages. The beverage segment is expected to account for the largest share of the guarana market share due to the growth in demand for different health drinks among consumers.
Guarana finds its application in different soft drinks, non-carbonated drinks, carbonated drinks, energy drinks, and fruit juice drinks. Athletes consume energy drinks so as to improve their performance, and this is likely to drive the global guarana market during the forecast period.
Geographical Classification and Regional insights of the Market:
On the basis of the geographical segmentation, the Guarana Market is segmented into different regions: North America (U.S. and Canada), Europe (U.K., France, Germany and Rest of Europe), Asia Pacific (Japan, China, India and Rest of APAC), Latin America (Brazil, Mexico and Rest of Latin America), and Middle-East & Africa (GCC and Rest of MEA).
Among all regions, North America, dominated by the size of the guarana market in Mexico, Canada, and the United States, could see substantial gains due to growing awareness of consumer health benefits and lifestyle changes. The increase in the consumption of energy drinks, the increase in disposable income and the increase in the number of women in the labor market should stimulate the Guarana Market for energy drinks and cosmetics, thus contributing to the demand for local products.
Europe, dominated by the UK, France, Italy and Germany, the size of the guarana market, is expected to post significant gains due to its health benefits, which will serve the growing obese population in the region. The consumer's penchant for natural skincare ingredients versus synthetic chemicals in cosmetic products will help grow the regional Guarana Market during the forecast period. The Asia Pacific guarana market is driven by the size of the business in South Korea, Japan, India, and China, which could grow significantly during the projection period. The increase in disposable income and the expansion of the retail market could trigger the growth of the regional industry. The growing demand for sugar-free, organic, low-calorie and functional food products may stimulate the Guarana market, which should boost demand for products in this sector. The launch of new products, advertising campaigns and the expansion of the product portfolio of the leading established players in this region can positively influence the guarana market during the outlook period
Impact of COVID-19 on Guarana Market:
The onset of the coronavirus pandemic coincided with the peak of the harvest season. As markets are closed, there is a threat to harvest on more than 100 lakh hectares in the nations. Even between different segments, the impact varies considerably by region and between producers and agricultural workers. This impact will have repercussions throughout the economy and will last more than a few months. Despite all the measures and in view of the persistent restrictions on the movement of people and the movement of vehicles, concerns were expressed regarding the negative consequences of the COVID19 pandemic on the agricultural economy. For plant production, most of the planting process will be almost unaffected by summer. Therefore, there would be no impact as such on seed availability at this time. But if the same scenario continues until the end of the year, then seed availability can certainly be a problem. Due to the disruption of world trade, farmers face a shortage of agricultural inputs such as fertilizers and pesticides. In a shorter period of time, there is little expected shortage. In the long term, the delivery of fertilizers through international markets could become a problem, as some production plants in China have been closed.
Herboflora had a substantial share of the global Guarana Market in terms of sales and revenue in 2017.
Top Major Companies Covered in this market report are:
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3.1 Executive Summary
3.2 Key Inferences
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1.1 Liquid Form
5.1.2 Powdered Form
5.1.3 Y-o-Y Growth Analysis, By Form
5.1.4 Market Attractiveness Analysis, By Form
5.1.5 Market Share Analysis, By Form
5.2.1 Carbonated drinks
5.2.2 Confectionary Products
5.2.4 Dietary Supplements
5.2.5 Energy Drinks
5.2.6 Non-Carbonated drinks
5.2.7 Fruit-juice based Drinks
5.2.8 Y-o-Y Growth Analysis, By Application
5.2.9 Market Attractiveness Analysis, By Application
5.2.10 Market Share Analysis, By Application
6. Geographical Analysis
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
22.214.171.124 By Form
126.96.36.199 By Application
6.1.4 Market Attractiveness Analysis
188.8.131.52 By Form
184.108.40.206 By Application
6.1.5 Market Share Analysis
220.127.116.11 By Form
18.104.22.168 By Application
6.2 North America
6.1.2 United States
6.3.6 South Korea
6.5 Latin America
6.4.5 Rest of Latin America
6.6 Middle East & Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Iris Trade Inc.
8.3 Duas Rodas Industrial
8.4 The Green Labs LLC
8.5 AR De Sousa Ribeiro
8.6 Natural Amazon Herbs Producao De Extratos Ltd
8.7 Nutra Green Biotechnology Co. Ltd.
8.10 Prover Brasil
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
a) List of Tables
b) List of Figures