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Global Hair Styling Products Market Research Report – Segmented By Product Type (Shampoo, Conditioner, Gel/Wax, Spray, Cream, Dryer, Straightener and Others), Distribution Channel (Offline and Online) and Region (North America, Europe, Asia Pacific, Latin America, Middle east and Africa) – Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast from 2023 to 2028

Published: March, 2023
ID: 9206
Pages: 175
Formats: report pdf report excel report power bi report ppt

Hair Styling Products Market Size (2023 to 2028)

The global hair styling products market is estimated to grow from USD 2.8 billion in 2023 to USD 3.58 billion by 2028, growing at a CAGR of 5% from 2023 to 2028.

Hairstyling products are mainly used to obtain the hair shape desired by the individual. As the awareness of beauty increases among consumers, the demand for hair products is increasing worldwide. A variety of commercially available hair products include hair gels, hair lacquers, hair foams, and hair creams to help improve a person's body shape. In line with current fashion trends, the increasing use of styling products for individuals is expected to support global market penetration.


Changes in lifestyle, increased disposable income, product innovation, and marketing activities are some of the factors propelling the growth of the hair styling products market. The increase in hair care and styling awareness is expected to be one of the main drivers of the development of the Hair Styling Products Market. In addition, the market for hair styling products is growing worldwide as an awareness of the wide range of hair styling products available on e-commerce websites. The increase in disposable income, the rise in fashion trends, and the increase in diseases related to the scalp are supporting the world market for styling products. The growth of the latest fashion trends, the increase in disposable income, and a greater awareness of the fashion of the female population are the key factors that are expected to lead the growth of the world market for hair styling products during the forecast period. 

Besides, increasing the health of consumers for various organic and natural hair styling products due to a number of health benefits is another crucial factor in promoting growth in the target market. The demand for a variety of hair products, such as hair sprays, hair gels, and hair waxes and creams, is a critical factor in accelerating the growth of the global market to improve hairstyles for men and women. Also, there are several levels of hair-related diseases throughout the world, raising pollution levels and unhealthy lifestyles. This is supposed to support the growth of global hair styling products during the forecast period.


However, the lack of standardization of products that can cause side effects later, the high demand for low-cost products, and intense competition with local companies that offer products at competitive prices for customers can limit the future growth of the global hair styling products market. 




Market Size Available

2022 to 2028

Base Year


Forecast Period

2023 to 2028



Segments Covered

By Type of Product, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa




Market Leaders Profiled

Schwarzkopf Professional, Amway, Johnson & Johnson, L'OREAL, Kao Corporation, Oriflame Cosmetics, Procter & Gamble, OLVEA Group, Revlon, Shiseido Company, Shandong Baisheng Biotechnology and Unilever plc


This research report on the global hair styling products market has been segmented and sub-segmented into the following categories.

Hair Styling Products Market - By Type of Product:

  • Shampoo
  • Conditioner
  • Gel/wax, spray
  • Cream
  • Dryer
  • Iron

As more and more men use gels/waxes to comb their hair and beards, the segment is foreseen to grow significantly in the coming years. Also, the use of gels/waxes will likely increase considerably in the future.

Hair Styling Products Market – By Distribution Channel:

  • Offline
  • Online

The increase in the number of e-commerce websites and their use has marked a remarkable growth due to technological advances and digitalization served as a catalyst for the online purchase of hair styling products. These e-commerce websites have channeled impulse purchases, providing a platform to convert leads into customers. Online distribution channels are also predicted to register significant growth in the coming years due to their ability to operate efficiently in terms of ease, time savings, discounts, and offers.

Hair Styling Products Market – By Region:

  • North America 
  • Europe 
  • Asia Pacific 
  • Latin America
  • Middle East and Africa 

The North American market occupied the largest share of the world hair styling products market, followed by the European region, owing to the high disposable income and the high recognition of the current fashion trends of individuals in the countries of this region. The Asia-Pacific market has experienced significant growth in terms of CAGR in the world market. As the demand for high-end styling products increases, users spend more on styling products and awareness of fashion trends in the emerging countries of the Asia Pacific. The markets of the Middle East, Africa, and Latin America are expected to show modest growth in terms of income as the penetration of electronic commerce and awareness of the physical appearance of the individual in the countries of the region increases.


Schwarzkopf Professional, Amway, Johnson & Johnson, L'OREAL, Kao Corporation, Oriflame Cosmetics, Procter & Gamble, OLVEA Group, Revlon, Shiseido Company, Shandong Baisheng Biotechnology and Unilever plc are some of the notable companies in the global hair styling products market.

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What is expected CAGR of Hair Styling Products Market

 The Hair Styling Products Market has been valued at $2.67 billion in the year 2021 and it is estimated to reach $4.66 billion by the year 2026, with a CAGR of 5% from 2022 - 2027.

What are the key players in involved in Hair Styling Products Market?

  1. Schwarzkopf Professional
  2. Amway
  3. Johnson & Johnson
  4. L'OREAL
  5. Kao Corporation
  6. Oriflame Cosmetics
  7. Procter & Gamble
  8. OLVEA Group
  9. Revlon
  10. Shiseido Company
  11. Shandong Baisheng Biotechnology
  12. Unilever plc

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