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Hair Styling Products Market - Segmentation by Product Type (Shampoo, Conditioner, Gel/Wax, Spray, Cream, Dryer, Straightener, and Others) and by Distribution Channel (Offline and Online): Industry Perspective, Comprehensive Analysis, and Forecast, 2022–2027

Published: January, 2022
ID: 9206
Pages: 175

Hair Styling Products Market Size & Growth (2022- 2027):

The Hair Styling Products Market has been valued at $2.67 billion in the year 2021 and it is estimated to reach $4.66 billion by the year 2026, with a CAGR of 5% from 2022 - 2027.

Hairstyling products are mainly used to obtain the hair shape desired by the individual. As the awareness of beauty increases among consumers, the demand for hair products is increasing worldwide. A variety of commercially available hair products include hair gels, hair lacquers, hair foams, and hair creams to help improve a person's body shape. In line with current fashion trends, the increasing use of styling products for individuals is expected to support global market penetration.

Recent Developments and Trends:

  1. In January 2018, Henkel AG & Co. KGaA announced the launch of "Schwarzkopf Professional SalonLab", a digital interactive system that is implemented in several salons and helps determine the best color for the condition and style of human hair. It will help decide what products and services we need for the best hair care.
  2. In December 2017, Henkel AG & Co. KGaA announces the acquisition of Zotos International from Shiseido Co. Ltd. With this acquisition, Henkel aims to expand its market share and offer products in North America.
  3. In 2018, As a leading manufacturer of hair products, Mizani launched a new line of natural textured curly hair products.
  4. Unilever has launched Love Beauty and Planet, an ecological brand that consists of new hair styling

Market Growth:

Changes in lifestyle, increased disposable income, product innovation, and marketing activities are just some of the factors that allow market growth in the future.

Market Drivers:

The increase in hair care and styling awareness is expected to be one of the main drivers of the development of the global Hair Styling Products Market. In addition, the market for hair styling products is growing worldwide as an awareness of the wide range of hair styling products available on e-commerce websites. The increase in disposable income, the rise in fashion trends, and the increase in diseases related to the scalp are supporting the world market for styling products. The growth of the latest fashion trends, the increase in disposable income, and a greater awareness of the fashion of the female population are the key factors that are expected to lead the growth of the world market for hair styling products during the forecast period. 

Besides, increasing the health of consumers for various organic and natural hair styling products due to a number of health benefits is another crucial factor in promoting growth in the target market. The demand for a variety of hair products, such as hair sprays, hair gels, and hair waxes and creams, is a critical factor in accelerating the growth of the global market to improve hairstyles for men and women. Also, there are several levels of hair-related diseases throughout the world, raising pollution levels and unhealthy lifestyles. This is supposed to support the growth of global hair styling products during the forecast period.

Hair Styling Products Market Restraints:

However, the lack of standardization of products that can cause side effects later, the high demand for low-cost products, and intense competition with local companies that offer products at competitive prices for customers can limit the future growth of the global hair styling products market. 




Market Size Available

2021– 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

  • By Type of product

  • Distribution channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

chwarzkopf Professional, Amway, Johnson & Johnson, L'OREAL, Kao Corporation, Oriflame Cosmetics, Procter & Gamble, OLVEA Group, Revlon, Shiseido Company, Shandong Baisheng Biotechnology, and Unilever plc.

Market Segmentation:

Hair Styling Products Market By Type of product:

The world market for hair styling products is divided into shampoo, conditioner, gel/wax, spray, cream, dryer, iron, etc. As more and more men use gels/waxes to comb their hair and beards, the segment is foreseen to grow significantly in the coming years. Also, the use of gels/waxes will likely increase considerably in the future.

Hair Styling Products Market According to the distribution channel:

The market includes offline and online. The increase in the number of e-commerce websites and their use has marked a remarkable growth due to technological advances and digitalization served as a catalyst for the online purchase of hair styling products. These e-commerce websites have channeled impulse purchases, providing a platform to convert leads into customers. Online distribution channels are also predicted to register significant growth in the coming years due to their ability to operate efficiently in terms of ease, time savings, discounts, and offers.

Regional Analysis:

The North American market occupied the largest share of the world hair styling products market, followed by the European region, owing to the high disposable income and the high recognition of the current fashion trends of individuals in the countries of this region. The Asia-Pacific market has experienced significant growth in terms of CAGR in the world market. As the demand for high-end styling products increases, users spend more on styling products and awareness of fashion trends in the course in emerging countries of the Asia Pacific. The markets of the Middle East, Africa, and Latin America are expected to show modest growth in terms of income as the penetration of electronic commerce and awareness of the physical appearance of the individual in the countries of the region increases.

Leading Company:

Procter and Gamble, one of the key players in the global hairstyle market launched several types of styling products in various international markets.

Major Key Players:

Major players in the global Hair Styling Products Market include

  1. Schwarzkopf Professional
  2. Amway
  3. Johnson & Johnson
  4. L'OREAL
  5. Kao Corporation
  6. Oriflame Cosmetics
  7. Procter & Gamble
  8. OLVEA Group
  9. Revlon
  10. Shiseido Company
  11. Shandong Baisheng Biotechnology
  12. Unilever plc

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

  1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Hair Styling Products Market, By Type                            

                                6.1.1 Shampoo 

                                6.1.2 Conditioner            

                                6.1.3 Gel/Wax  

                                6.1.4 Spray         

                                6.1.5 Cream       

                                6.1.6 Dryer         

                                6.1.7 Straightener           

   6.1.8 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.9 Y-o-Y Growth Rate Analysis             

                                6.1.10 Market Attractiveness Index        

  6.2 Hair Styling Products Market, By Distribution Channels     

                                6.2.1 Offline      

                                6.2.2 Online       

    6.2.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region  

   7.2 North America - Market Analysis (2022- 2027)

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Distribution Channels   

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Distribution Channels   

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Distribution Channels   

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Distribution Channels   

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Distribution Channels   

8. Key Player Analysis                                    

                8.1 L'OREAL                        

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Schwarzkopf Professional                    

                8.3 Amway                         

                8.4 Johnson & Johnson                 

                8.5 Kao Corporation                       

                8.6 Oriflame Cosmetics                 

                8.7 Procter & Gamble                    

                8.8 Shiseido Company                   

                8.9 Revlon                          

                8.10 OLVEA Group                          

                8.11 Unilever PLC                            

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Hair Styling Products Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Hair Styling Products Market By Type, From 2022 - 2027 ( USD Billion )
  3. Global Shampoo Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Conditioner Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Gel/Wax Market By Region, From 2022 - 2027 ( USD Billion )
  6. Global Spray Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Cream Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Dryer Market By Region, From 2022 - 2027 ( USD Billion )
  9. Global Straightener Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Hair Styling Products Market By Distribution Channels, From 2022 - 2027 ( USD Billion )
  11. Global Offline Market By Region, From 2022 - 2027 ( USD Billion )
  12. Global Online Market By Region, From 2022 - 2027 ( USD Billion )

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