Hibiscus Flower Powder Market

Hibiscus Flower Powder Market Growth and Forecast (2023-2028):

Hibiscus Flower Powder Market size was worth US$ 0.1 billion in 2023, and it is determined to reach US$ 0.15 billion, increasing with a CAGR of 7.40% 

Hibiscus Flower Powder Market Overview:

Hibiscus Flower Powder is a solid extract derived from hibiscus flowers commonly available in temperate, subtropical and tropical regions around the world. In very low temperature environments, there are rarely some varieties of flowers. These flowers are in high demand due to their variety of medicinal and beneficial properties, serving a variety of uses as an ingredient. The flowers are dried, processed, and the dry powder in solid form is extracted and used as an ingredient for various purposes. Hibiscus flower powder is obtained by using dried flowers to grind and sift further to make a fine powder. With anti-inflammatory, antibacterial, and exfoliating properties, it is widely used in the formulation of various hair and skin care products. This powder is widely used as a hair cleanser, as it helps prevent premature hair bleaching while reducing the appearance of dandruff. It can also be consumed in a variety of ways for medical properties because it helps promote liver health, reduces the likelihood of developing diabetes, and promotes weight loss. Hibiscus flower powder, mainly used as an ingredient in tea, is also applied in the dyeing industry, pharmaceutical industry, and cosmetic industry. Some companies also offer hibiscus flower powder in capsule and extract form. The market for hibiscus flower powder is growing, and this growth is supported by an increased awareness of the different medicinal benefits that hibiscus flower powder offers.

Hibiscus Flower Powder Market Growth:

With the growing awareness of hibiscus flower powder, the market is growing both locally and globally.

REPORT COVERAGE:

Drivers:

The world market is mainly driven by the increasing use of hibiscus flower powder in the food and beverage sector. It is widely used as a flavoring ingredient in the preparation of jams, jellies and puddings, as well as refreshing beverages, including cocktails and juices. The rising public disposable income and changing food preferences are driving market growth. The positive outlook for the market is growing even more as people are becoming more aware of the many health benefits that consuming powder provides. The wide application of hibiscus flower powder in cosmetics and skincare is another important growth factor. The global Hibiscus Flower Powder market revenue growth is primarily driven by increasing personal health awareness and changing preferences for a healthy lifestyle. Hibiscus flower powder provides health benefits and is gaining traction in the market due to the knowledge and availability of the product. The health benefits of hibiscus flower powder are lowering body temperature and cholesterol levels and helping to relieve a sore throat. Hibiscus flower powder has antioxidant, exfoliating, and inflammatory properties that can benefit your skin. Hibiscus flower powder is used in a variety of cosmetic and personal care products, including soaps, shampoos and conditioners, face masks, lotions, and creams. The increasing adoption of organic and natural products is foreseen to continue to drive growth in this market. The growing need for chemical-free hair and skin care products is a key factor estimated to support market growth. With the increasing demand for organic and natural products around the world, the intake of herbal powders, including hibiscus powder, for the production of various lotions, face masks, soaps and hand creams has increased. The easy availability of products through online and offline retail channels is another important factor contributing to the growth of the market. Increased awareness of the various health care benefits associated with flower extracts is expected to drive market growth.

Market growth is expected to accelerate as application of this product in food and beverage, cosmetics, and skin care products increases. The global market demand for hibiscus flower powder is foreseen to increase at a remarkable rate in the next decade. The healthcare and medical industry's quest to explore the benefits of organic products has taken the global market for hibiscus flower powder by storm. The use of hibiscus is not limited to a single industry but applies to high-performance sectors. The food and beverage industry is an avid consumer of hibiscus, and this factor plays an important role in driving sales in the global hibiscus flower powder market. The use of hibiscus in hot and cold beverages is expected to gain momentum over the next decade. Also, the unprecedented value of using hibiscus in treatment will help expand the market. Market growth is expected to accelerate as application of this product in food and beverage, cosmetics, and skin care products increases. The growing demand for natural and organic cosmetics is believed to accelerate the growth of this market as awareness of the benefits of hibiscus flower powder increases.

Restraints:

The supply of volatile raw materials, disorganized and poorly monitored growth, and a lack of skilled labor for pre-harvest operations are the main constraints faced by market participants. Furthermore, the lack of raw materials necessary for pollen production is a major limitation to the growth of the market in the foreseen period.

Hibiscus Flower Powder Market Segmentation Analysis:

Depending on the application, market is classified into food and beverage, pharmaceutical, skin care, cosmetics, and others. The food and beverage segment is likely to garner a CAGR of 46.3% during the forecast period. Hibiscus is considered a medicinal plant that contains high phytochemicals commonly known for their delicacy and medicinal properties. The increasing importance of natural ingredients in the modern pharmaceutical and nutraceutical sector is expected to have a positive impact on the growth of the hibiscus flower powder market. The cosmetics segment is estimated to post a significant CAGR during the forecast period as demand for organic and natural cosmetics such as lip balms, hair conditioners, face masks, lotions and soaps increases. Personal care startups in developing countries are supposed to support growth.

By nature, the market is classified as conventional and organic. The conventional segment led the hibiscus flower powder market, accounting for more than 76.9% of global sales in 2020. Demand for these products is likely to increase because they are cost-effective and readily available. Organic products are expected to expand in the hibiscus flower powder market with the fastest CAGR of 7.9% between 2021 and 2026. Demand for organic products is increasing as concerns about the effects mount. of hazardous chemicals present in existing products. The product's ability to eradicate the risk of contamination from water and soil helps preserve biodiversity and makes it an ecological option.

Impact of COVID-19 on the Hibiscus flower powder Market:

The coronavirus pandemic has disrupted the global food chain supply, especially in China, has caused a loss of market demand. The food and beverages industry is facing many challenges majorly due to implementation of lockdown and restrictions on transportation. Social distancing and home maintenance orders are further closing restaurants and food chains, negatively impacting the Hibiscus flower powder market.

Geographical Segmentation Analysis:

• North America - the United States and Canada

• Europe - United Kingdom, Spain, Germany, Italy, and France

• The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia

• Latin America  - Brazil, Argentina, Mexico, and Rest of LATAM

• The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

Regional Analysis:

The North American market is expected to continue to dominate in terms of revenue share during the forecast period. The United States dominated the North American hibiscus flower powder market with a share of more than 85% in 2019. The European market is predicted to occupy the second highest percentage of revenue. The adoption of a healthy lifestyle is on the rise as awareness of health and wellness increases, which is one of the key factors driving market growth in these regions. The Asia Pacific market is foreseen to record a high average annual growth rate (CAGR) during the conjecture period. Rising per capita income and high product visibility in emerging economies such as India and China are some of the few key factors that are expected to continue to drive market growth in the region. Besides, significant reliance on Ayurvedic and herbal products from India, China and Japan is determined to provide growth opportunities for the region during the projection period. However, while Sudan and Egypt occupy a relatively high share in terms of production, their domestic consumption is quite high, so their exports are relatively small. Latin America also represents a significant share in terms of consumption of hibiscus extract.

Key Players in the Market:

Major Key Players in the Global Hibiscus flower powder Market are

1. Herbeno Herbals

2. Bio Organic

3. Traditional Medicinals

4. Rena Beverage Solutions

5. The Republic of Tea

6. Wild Hibiscus Flower Co

7. Fortune Health Care