Hummus Market

Global Hummus Market Size (2024 to 2029)

As per our analysis report, the global Hummus market is expected to reach USD 4.32 billion by 2029 from USD 2.73 billion in 2024, growing at a compound annual growth rate (CAGR) of 9.6% during the forecast period.

Global Hummus Market Drivers:

The rising demand for plant-based protein is expected to drive the growth of the global hummus market. Veganism has increased the demand for plant-based protein. The rise in trend of adopting a healthy lifestyle is rapidly increasing among consumers to avoid the negative consequences of an unhealthy lifestyle. One of the reasons for changing to vegan food is to protect animals, preserve the environment, have general health concerns, and change taste preferences. The presence of high protein in the Hummus contributes to its high nutritional value. Chickpea, which is rich in protein, is one of the major ingredients used in the preparation of hummus. The worldwide demand for plant-based proteins than other food sources drives the growth of the hummus market.  

In European countries such as Germany, the U.K., and Italy, hummus is more popular owing to the acceptance of cross-cultural cuisines. The growth of the hummus market is driven by the increasing demand for Mediterranean food in Europe. The demand for the hummus products led to the launch of the new products and increased sales. The availability of ready-to-consume Hummus attracts more health-conscious consumers. The new product launch and various initiatives by the market players to meet the needs and demands of the consumers are supporting the development of the hummus market.

Global Hummus Market Restraints:

One of the major restraints in the hummus market is the fluctuating raw material prices. Some of the major raw materials used in hummus making are chickpeas, beans, lentils, and some other legumes. Lemon juice, garlic, olive oil, and tahini are also used in the making. In parts of India, the Mediterranean, and Middle Eastern areas, people primarily consume chickpeas in their diets. The major chickpea-producing areas include India, Myanmar, Turkey, Russia, Australia, and Ethiopia. The supply is not keeping up with the increasing demand for chickpeas due to limited production, which has created a wide difference in the supply and demand. This resulted in the limited availability and highly fluctuating raw material prices. The fluctuating prices are expected to impact the overall cost of Hummus as it is the most used raw material. The low supply and high demand for the chickpea led to the hike of the hummus price by 30%. The insufficient supply, fluctuating raw material prices, and demand & supply gap, all resulting in the high cost of the Hummus, hinder the growth of the global market.

Impact of COVID-19 on the Hummus Market:

The COVID-19 pandemic has shown a significant impact on the hummus market. The pandemic has disrupted the supply chain, production, availability of the factors of production, and market revenue. The production of the capacity of manufacturing unit was not utilized to the full capacity due to the non-availability of the raw materials and workforce resulting from the travel restrictions across the nation and internationally. The supply cannot meet the market demand as the finished product could reach or take longer time than usual to reach the market with the government travel restrictions to reduce the spread of COVID-19. There is an increase in demand as the non-consumers shift to the consumer segment with awareness about the nutritional benefits of hummus consumption.

REPORT COVERAGE:

This research report on the global hummus market has been segmented and sub-segmented based on type, packaging, distribution channel, & region.

Global Hummus Market – By Type:

• Classic Hummus
• Lentil hummus
• Edamame hummus
• White bean hummus
• Black bean hummus
• Others

The classic hummus segment is expected to be the highest contributor to the hummus market and grow at a high CAGR during the forecast period. The growth of the segment is mainly due to the growing popularity of Hummus in the Middle East and European regions during the forecast timeline. Classic Hummus is a major part of the product portfolio for companies like Strauss, Sabra Dipping Co., LLC, and Moorish. The attributes like flavor and health benefits associated with the classic Hummus are making it more popular among consumers.

As a substitute for the conventional chickpea hummus, the lentil hummus is gaining popularity. The growing popularity of healthy foods is expected to boost the segmental growth in the hummus market. Lentils are good sources of protein and help lower cholesterol levels and stabilize blood pressure. They have a low-fat content, making them more adopted by manufacturers and consumers. Across the globe, this is propelling the growth and demand for the lentil hummus.

Global Hummus Market – By Packaging:

• Tubs and Cups
• Jars and Bottles
• Others

The tubs and cups are expected to dominate the hummus market with more market share. The ease and convenience in usage with the tubs and cups packaging type is the driving factor for the segmental growth. The manufacturing of the hummus tubs mainly uses polystyrene or polyethylene.

There is significant growth for the jars and bottles segment in the hummus market. The reusability and reducing environmental impact are the important factors driving the expansion of segmental growth. People nowadays are more focused on sustainability, and increased ecological consciousness helps in the growth of the jars and bottles segment in the market.

Global Hummus Market – By Distribution Channel:

• Store-based (Convenience stores, hypermarkets, and supermarkets, and others)
• Non-Store-based

The store-based segment in the hummus market is expected to have a high market share during the forecast timeline. The presence of the strong vendor network, great product appeal with attractive packaging, and availability drive the segmental growth. Supermarkets or hypermarkets provide one place availability for all products, driving the consumers to provide convenience in shopping. These stores offer a limited space for specific products with different ranges of product choices to the consumers. Customers are often driven by the price of the products; supermarkets or hypermarkets provide discounts to attract customers. The products in the markets are arranged on the shelves according to the demand for the product. 

The non-store-based segment is expected to have significant growth in the hummus market in the coming years owing to the convenience and time-saving features. These stores avoid physical visits to the store, standing in a queue at billing counters, and also offer distance selling. The continued availability of the store and assistance throughout the process drive the growth of the segment. 

Global Hummus Market - By Region:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

North America is the most significant region in the hummus market during the forecast period due to the rapid growth from the last few tears. In the U.S., there is a rise in the vegan population, resulting in the high demand for plant-based protein and boosting its growth. Chickpea production has also increased with the growing area in the region for the use in the manufacturing of Hummus. The high nutritional value and more protein content in the humus drive the growth and consumption. There has been an increase in the consumption of hummus with the increase in the adoption of Middle Eastern and Mediterranean food. The rise in people's interest in consuming healthy food has led to the increase of hummus-producing companies in North America. 

Europe accounts for the high market share in the hummus market. The increase in demand for healthy and high-protein food is the major driving factor for the hummus market growth in Europe. The rise in the adoption of vegan food propels the growth of hummus sales. This is also driven by the increased purchase of more dips and dressings in the country. 

The growing availability of packaged hummus products in the Asia-Pacific region drives the hummus market growth. In this region, Australia and New Zealand are the leading countries with large market share. China is the fastest-growing market. The growing disposable income in developing countries and the increase in the adoption of Western culture have helped expand the market in the Asia-Pacific region. All these factors provide substantial growth opportunities in the coming years.

KEY MARKET PLAYERS:

Companies playing a dominating role in the global hummus market include Abraham’s Natural Foods; Bakkavor Group plc; Boar’s Headd Brand; Obel Hommus; Lantana Foods; Roots Hummus; Hannah Foods; Pelopac Inc; Haliburton International Foods Inc; Cedar’s Mediterranean Foods Inc; Ithaca Hummus; Savencia SA.

RECENT HAPPENINGS IN THE MARKET:

• In 2022, Obela Hommus, Australia, introduced an indulgent chocolate dessert dip, a whole new sweet plant-based chocolate dip, to its hummus product offering, which was made available in Woolworths stores. The product contains a satisfyingly rich and creamy, made from chickpeas, and has all the sweet chocolatey goodness that a person always loves.
• In 2021, Ithaca Hummus publicized in the U.S. the launch of its sharing-size hummus 17oz container in two different most popular Flavors – lemon garlic and lemon dill. The growing consumption in the U.S. is the reason behind the launch of the different flavors.