Italy Immune Health Supplements Market by Type (Amino Acids, Minerals, Omega-3 Fatty Acids, Probiotics, Herbal/Botanical Extracts, Vitamins, others), by Form (Liquid, Tablets, Powder, Soft Gels/Pills), Sales Channel (Online Retailing, Store Based Retailing), Source Type (Animal-Based, Plant-Based), Market Share, In-Depth Analysis, Detailed Overview, and Forecast, 2024 to 2029

Updated On: January, 2024

ID: 10515

Pages: 130

Italy Immune Health Supplements Market Overview:

Italy Immune Health Supplements Market was at USD x.xx billion in 2023 and is expected to reach over USD x.xx billion by 2028.

Immune health supplements contain consumables that include enzymes, minerals, fiber, vitamins, amino acids, herbs, or other nutritional ingredients. These supplements provide nutrients extracted from food sources such as plants and animals. Increasing health concerns due to coronavirus is foreseen to propel the demand for immune health supplements over the coming years.

Recent Developments

The online launch of CBD Calm-brand medical cannabis products by Kemin Industries, acting as a consultant to MedPharm Iowa, a manufacturer and dispensary of medical cannabis, is in collaboration with CBD Vida, a Brazilian supplier of medical cannabis products. This announcement comes at a time when NPD cannabidiol (CBD) continues to grow, meeting a variety of needs, including immunity.
In April 2020, Royal DSM completed the procuring of Glycom A/S, a human milk oligosaccharides (HMO) provider. The operation required an investment of 765 million euros. This would help Royal DSM add HMOs to its product offerings and provide innovative solutions to its consumers.
In 2019, Herbalife Nutrition Ltd. launched a new immune supplement, "EpiCor," for busy Americans to help them stay healthy. This essential immunity line contains key micronutrients and multivitamins that support and strengthen the immune system with vitamin D, zinc and antioxidants.
In March 2020, Vitality Wellness, a dietary supplement company in New Zealand launched an immune health supplement made from black currant, along with additional nutrients such as vitamin C, vitamin D, zinc, and others.
Schiff Nutrition International, Inc., acquired Airborne, Inc., a leading provider of immune support products, under certain adjustments.
Procter & Gamble announced its intention to acquire the consumer health business of Merck KGaA for $ 4.2 billion. P&G will purchase over-the-counter brands of Merck dietary supplements, such as Femibion Women's Health Supplements, Seven Seas Omega-3 Fish Oil, and Bion 3. Immune Health Supplements.

Italy Immune Health Supplements Market Drivers and Restraints:

The growing vegan population, flexitarians and consumers looking for plant-based alternatives with fewer side effects are driving demand from the segment. Growth is also associated with the importance of clean labels and health claims. The impact of COVID-19 has fueled demand for vitamin C in the form of gummies and chewy candies from elderberries, blueberries, and other fruits, accelerating growth in the Italian immune health supplements market. The growing demand for herbal omega 3s, the availability of powdered and liquid doses of herbs, and the importance of vegan claims in immune supplements are some of the factors that can promote growth in the local market in the coming years. The growth in the number of organic outlets may increase the momentum of herbal immunity supplements among domestic sellers. Also, growing preference and proven health benefits determine the level of market penetration of animal ingredients. Low levels of zinc, iron, copper, and magnesium in the body decrease resistance to infection, negatively affecting the immune system. The encouraging results related to mineral consumption should lead to an increase in mineral-based supplements in Italy during the forecast period.

Italy Immune Health Supplements Market Segmentation:

Based on the source type, the animal segment will likely have the largest market share during the forecast period, as it provides comprehensive nutrition. Animal-based supplements contain all the macro and micronutrients that humans need to function, which is expected to boost the growth of the immune health supplement market over the forecast period.
Based on the distribution channel, the online retail segment is supposed to have the largest share of the Italy immune health supplements market during the outlook period. The increasing popularity of e-commerce websites among consumers is estimated to positively drive local immune health supplements market growth.

Italy Immune Health Supplements Market Regional Analysis:

Consumers' awareness of health awareness and consumption of dietary supplements has increased lately. Italy is experiencing significant growth in the consumption of dietary supplements. With large multinational brands focused on offering their products to developing economies, the availability of products for different supplements, such as supplements for immune health, has increased. The increasing purchasing power of consumers combined with the affordability of different brands creates a better scenario for the immune health supplement market in this country. In addition, the increase in online sales of supplements is another factor contributing to the growth of the Italy immune health supplements market.

Key Players