The pregnancy testing market size in Latin America was valued at USD 0.15 Billion in 2022 and estimated to reach USD 0.19 Billion by 2027, growing at a CAGR of 5.26% from 2022 to 2027.
Growing demand for self-detecting pregnancy kits, increasing government support for the use of pregnancy tests, technological advancements in pregnancy test kits, an increase in unintended and adolescent pregnancy rates, rising awareness about the availability of pregnancy detection kits, and an increase in the number of new product launches are all driving Latin America pregnancy testing market growth for gynecological issues and fertility disorders.
Furthermore, the rising adolescent pregnancy rate, promotional campaigns by manufacturers that involve celebrities to influence rural populations to use pregnancy testing devices, and the expansion of product manufacturers' distribution networks to ensure widespread availability of kits are all factors to consider. The increased use of innovative varied digital pregnancy test kits as a result of an increase in the incidence of a convenient testing technique is one of the primary factors expected to propel the growth of the pregnancy Test Kit market.
In addition, factors such as enhanced design and distinct advantages of digital pregnancy test kits over previous techniques are expected to generate market expansion throughout the forecast period. The digital pregnancy test kit, equipped with several advanced innovations, such as a smart countdown and Bluetooth connectivity, has prompted all major pharmaceutical companies to focus on such innovative formulation technologies. Furthermore, the number of female working professionals increases, leaving them with little time to seek medical treatment. As a result, digital pregnancy test kits are growing, driving the market growth. The pregnancy test market dynamics drive existing players to innovate even more while luring new entrants to offer high-quality products at low prices. Both the government and the market have significant responsibility for raising awareness, particularly among people in rural areas. As a result, unplanned pregnancies are on the rise, as is disposable income, changing lifestyles, and rising literacy rates among women, all of which are fueling market expansion.
The high cost of pregnancy detection kits, which makes them unaffordable in this country, and the scarcity of digital pregnancy test kits for women are significant hurdles to the market's expansion. Furthermore, the possibility of an incorrect test result is expected to be impeding the market's growth. Because advanced digital pregnancy test kits are supplied at higher prices than alternative solutions, one of the primary factors that lower digital pregnancy test kit unit sales are inhibiting the market growth.
This research report on the Latin America pregnancy testing market has been segmented and sub-segmented into the following categories:
By Product:
By Test Type:
By Distribution Channel:
By Country:
Because of growing awareness of the benefits of early pregnancy detection and pregnancy testing kits at reasonable rates, Latin America is emerging as a key regional market. The increasing need for rapid and self-contained testing, increased prevalence of infertility and gynecological problems, and accessibility of decentralized diagnostic tests over time-consuming laboratory tests are driving the Latin American pregnancy testing market. Some of the primary factors driving the growth of the pregnancy and fertility devices market are the escalating first-time pregnant age and technological improvements.
KEY MARKET PLAYERS:
Companies playing a notable role in the Latin American pregnancy testing market are Abbott Laboratories, Cardinal Health, Church & Dwight, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Prestige Brands Holdings, Procter & Gamble Co., Quidel Corporation, and SPD Swiss Precision Diagnostics.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 New Developments
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 By Product
5.1.1 Pregnancy Test Kits
5.1.1.1 Strips/Dip Sticks & Cards
5.1.1.2 Mid-Stream
5.1.1.3 Cassette
5.1.1.4 Digital Devices
5.1.2 Ovulation/Fertility Test Kits
5.1.2.1 Line Indicator Devices
5.1.2.2 Digital Devices
5.2 By Test Type
5.2.1 FSH Urine Test
5.2.2 Luteinizing Hormone (LH) Urine Test
5.2.3 Human Chorionic Gonadotropin (hCG) Hormone Blood Test
5.2.4 Human Chorionic Gonadotropin (hCG) Hormone Urine Test
6. Geographical Analysis
6.1 Introduction
6.2 Brazil
6.3 Mexico
6.4 Rest of Latin America
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Alere Inc
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Strategic Evaluation and Operations
8.1.4 Financial analysis
8.1.5 Legal issues
8.1.6 Recent Developments
8.1.7 SWOT analysis
8.1.8 Analyst View
8.2 Quidel Corporation
8.3 Prestige Brands Holdings
8.4 Church & Dwight Co
8.5 bioMérieux SA
8.6 Geratherm Medical AG
8.7 Germaine Laboratories
8.8 Abbott Laboratories
8.9 Kent Pharmaceuticals
8.10 Rite-Aid
8.11 Procter & Gamble Co.
8.12 DCC Plc.
8.13 Swiss Precision Diagnostics GmbH
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Expert Opinions
10.1 Market Outlook
10.2 Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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