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Global Pregnancy Testing Market Size, Share, Trends, COVID-19 Impact and Growth Analysis Report – Segmented By Product Type, Test Type, Distribution Channels and Region – Industry Forecast (2022 to 2027)

Published: January, 2022
ID: 172
Pages: 175
Formats: report pdf report excel report power bi report ppt

Pregnancy Testing Market Size (2022 to 2027)

According to our report, the global pregnancy testing market size is estimated to be worth USD 1.36 Billion in 2022. Furthermore, it is forecasted to grow USD 1.74 Billion by 2027, growing at a CAGR of 5.10%.

Pregnancy Testing kits are medical devices that are used to identify early signs of pregnancy in women. The device detects a little HCG (Human Chorionic Gonadotropin; female pregnancy hormone), which grows within the human body during the early weeks of development. The level of HCG in the blood doubles every 2 to 3 days in the early days of pregnancy, indicating that the pregnancy is progressing. Thus, the presence of HCG over a certain level indicates pregnancy. For example, Clearblue's digital bioassay kits may estimate the number of weeks a person has been pregnant. They are widely used in families, gynecological clinics, and hospitals.


Technological developments in gynecology, pregnancy for the first time by age, growing infertility, disorders in gynecology, self-contained tests, and laboratory tests more time are majorly driving the global pregnancy testing market growth.

Manufacturers focus on new product launches, expansions of their markets, mergers, and collaborations, showing a positive influence in the pregnancy testing market. Planned or meant pregnancies have increased awareness among women, offering immense growth opportunities to the key players. The qualitative analysis enables their stakeholders to profit in existing at a particular time in market opportunities. The increasing working population worldwide, the rise in disposable income, and supportive government initiatives are further estimated to promote the growth of the global pregnancy testing market in the coming years.


The cost of pregnancy kits is high; that is one factor, and a low adaptation rate restrains the global market.

Lack of minimum knowledge of pregnancy test kits in a woman is a significant restraint to the growth of the Pregnancy Testing Market along the forecast period. Women suffering from PCOS and having less ovulation confirmation using kits for ovulation prediction are the factors that are expected to limit the expansion of the global pregnancy testing market over the forecast period. There are many challenges in perinatology in this modern period, such as heart conditions, malfunction of kidneys, abnormalities, and to overcome these risks during pregnancy, testing is being done. Immunotherapy treatment occurs when the immune system starts to attack the patient’s own body.

Impact of COVID-19 on the global pregnancy testing market:

The global pandemic has affected all sectors of the economy. Banned transportation has led to disruption in the supply chain of pregnancy test kits. The manufacturing of pregnancy test kits has been restricted as there was limited workforce availability due to the stringent covid-19 guidelines and social distancing. The women patients have reduced their visits to the hospitals due to the surge in the Covid-19 cases. As a result, the pregnancy testing market had a downfall during the first quarter of 2020. However, the uplift of lockdown has shown a positive impact on market growth. According to the United Nations data and Simmons National Consumer Survey (NHCS) statistics, 7.92 million women in the United States used home pregnancy tests in 2020. It shows how the increase in the home care market during the COVID-19 Period. Post the lockdown, several patients have started visiting hospitals for pregnancy tests; hence, demand for the pregnancy testing devices market has been rapidly increased. Manufacturers in the industry are producing the devices to meet the requirement of the hospitals and the patients. However, despite the growing demand for pregnancy tests, the market is anticipated to record the highest growth rate during the forecast period.




Market Size Available

2021 to 2027

Base Year


Forecast Period

2022 to 2027

Segments Covered

By Product, Test Type, Distribution Channel, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Market Leaders Profiled

Abbott Laboratories, Cardinal Health, Church & Dwight, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Prestige Brands Holdings, Procter & Gamble Co., Quidel Corporation, and SPD Swiss Precision Diagnostics


This research report on the Global Pregnancy Testing Market has been segmented and sub-segmented based on the product, test type, distribution channel, and region.

Pregnancy Testing Market - By Product:

  • Pregnancy Test Kits
  • Strip Tests
  • Midstream Kits
  • Cassette Tests
  • Digital Tests
  • Fertility/Ovulation Tests
  • Line Indicator Tests
  • Digital Tests

The line indicator test will substantially share in the world market based on product type during the forecast period. The increase in the female population and growing awareness, and the ease to use, are the major factors driving the Line Indicator Tests.

The pregnancy test kits segment is expected to propel the global pregnancy testing market throughout the forecast. It is due to the growing number of product approvals and various products in the market. In addition, the rise of technological advancements, increasing research and development activities, ease of availability, and accessibility of home-based pregnancy test kits are other reasons which will drive this sub-segment.

Pregnancy Testing Market - By Test Type:

  • HCG Blood Test
  • HCG Urine Test
  • LH Urine Test
  • FSH Urine Test

Based on the test type, the HCG Urine test will have a considerable share of value in the global pregnancy testing market during the projection period. The HCG blood test is a quantitative test that measures the level of HCG hormone produced in the female body during pregnancy. The increased number of intended and unintended pregnancies fosters the doctors to recommend the HCG Blood test to test pregnancy. Entering new market players has played a significant role in increasing the market share.

The HCG Urine segment is expected to progress at a healthy rate during the forecast period. The presence of an increased number of household HCG pregnancy test kits is the primary factor for its highest growth.

The LH urine test and FSH urine test are predicted to hike at a decent rate and are expected to have positive growth.

Pregnancy Testing Market – By Distribution Channel:

  • Hospitals & Specialty Clinics
  • Pharmacies
  • Online Retail
  • Others (Supermarkets and Specialty Retail)

The online segment is expected to account for leading shares during the forecast period based on the distribution channel. The increase in usage of the internet and the variety of products available online are the significant reasons. In addition, the easy availability and accessibility of various pregnancy test kits in the online domain further drive the market.

Easy accessibility of pregnancy test kits across hypermarkets and supermarkets is expected to foster market growth. In addition, overall increased awareness of the brand has resulted in improved marketing, and promotional activities are expected to increase the demand for pregnancy test kits.

Pregnancy Testing Market – By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East and Africa

Geographically, North America is predicted to dominate the global pregnancy testing market based on the region's advanced techniques in pregnancy testing. The increased awareness among the women leading to the increased demand for self-detecting pregnancy kits, growing fertility disorders, and increased unplanned pregnancy rate are the major factors that have helped the market's growth in this region.

Asia-Pacific is the fastest-growing region due to its vast population base and more significant opportunity for market penetration. Large population and high population growth rates increased awareness, and easy accessibility is the primary reasons for this high growth rate. The presence of online retailers has also positively impacted the market in this region.,

Europe has the third-highest market share and is expected to register profitable growth mainly due to technological advancements and increased public awareness.


Some of the promising companies playing a leading role in the global pregnancy testing market profiled in this report are Abbott Laboratories, Cardinal Health, Church & Dwight, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Prestige Brands Holdings, Procter & Gamble Co., Quidel Corporation, and SPD Swiss Precision Diagnostics.


  • December 2017 - Lia Diagnostics Inc., an American Company, developed the first biodegradable pregnancy kits. The test will be available in the US market in 2018.
  • March 2017 - The failed batches of the Genesis Biotech PregSure digital test were the subject of an urgent recall. Minco Import and Export’s One Step Pregnancy Test was removed from the register, and the sponsor ceased supply.

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