Global Women’s Health Market Size, Share, Trends, COVID-19 Impact & Growth Analysis Report – Segmented By Age, Application and Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) – Industry Forecast from 2024 to 2029

Updated On: January, 2024
ID: 13435
Pages: 150

Global Women's Health Market Size (2023 to 2028)

The global women's health market size is predicted to grow from USD 44.82 billion in 2023 to USD 58.69 billion by 2028, growing at a CAGR of 5.54% between 2023 to 2028.

Women and men have different physiological functions and have varying degrees of diseases and even different treatment methods. Therefore, healthcare, designed around the women population, is referred to as women's health. The physical and emotional well-being targets the industries established in the women's health market. Several factors affect women's health, like gynecological care, menopausal care, hormonal imbalance, breast cancer, ovarian cancer, cancer in any other female body parts, STDs, osteoporosis, pregnancy, childbirth, etc. Therefore, it is essential to take regular diagnostics such as mammography, gynecological tests, pelvic tests, breast exams, etc. Therefore, sexual, gynecological, fertility, and infertility care for women's health is the center of this market's focus. The increasing cases of negligence or stereotypical unawareness about women's hygiene and health are propelling the need for this market in recent times. 

Impact of COVID-19 on the global women's health market:

Covid-19 as a pandemic impacted the whole world on a large scale and resulted in a significant economic decline and downfall. The women's health market was one of the markets which faced severe losses after the pandemic hit the world. The restrictions on the transport, production, and sale of goods led to a significant drawback for the market. The factory productions and pharmaceuticals all closed, and the transport revenue was suddenly cut off. The imposition of the lockdowns and quarantining led to people only shopping for the essentials and avoiding everything else due to a lack of jobs and revenue. The survival stage of human society did not care for proper treatment of any other health condition during the overwhelming presence of such a deadly pandemic. The Healthcare sector also completely shifted its attention towards the most urgent and critical covid patients and largely minimalized other sectors and postponed treatments in an all-hands-on-deck situation. Additionally, the fear of visiting a hospital amid the pandemic made it challenging to receive any patients, further promoting the market's decline. 


The global women's health market is primarily driven by the lack of care/negligence towards women's safety and hygiene worldwide due to the sociocultural gender discrimination deeply rooted in society.

Women's health is often overlooked and needs attention and awareness. Less educational rates among women, when compared to men, along with oppressed sexual choices, are making women vulnerable to more chances for STDs and unequal rights in the healthcare industry. According to the 2017 Stas from WHO, approximately 810 women lost their lives due to complications with pregnancy and childbirth every day. WHO stats also state that adolescents aged 15–19 years in low- and middle-income countries (LMICs) had an estimated 21 million pregnancies yearly, of which approximately 50% were unintended. Additionally, sexual, physical, and emotional violence against women is also a factor, as WHO states that around 3 in 10 women (30%) of the female population goes through some form of violence. 

The imbalance between healthcare needs and healthcare services for women will augment women's health market growth.

The rising rates of geriatric populations in women augment the growth of diseases like osteoporosis, menstrual disorders, endometriosis, etc., and the rising cases of pregnancy complications and unwanted pregnancies along with postmenopausal complications like hot flashes, fatigue, obesity, etc., are all pushing the requirement for the market. However, the need for women's healthcare is currently unmet, and this gap in the healthcare system is promoting market expansion. In addition, the unmet need for contraceptives results in unwanted pregnancies and sexual health decline, supporting the need for the market. 

Growing cases of women-related diseases help the women's health market grow.

The rates of PCOS, fertility issues, and gynecological problems are further promoting the growth of the women's health market. According to statistics, around 5-10% of women between the ages of 15-44 go through PCOS. There are also rising cases of endometriosis and uterine fibroids in women driving the need for the market. Furthermore, the rising use of contraceptive pills, sanitary pads, hormone balancers, birth control, etc., leads to more market growth. In addition, the latest awareness programs for women's health and the efforts of the newest generation to eradicate the taboos about female roles in society are helping the market's growth. 


On the other hand, free access to contraception leads to rising rates of unguided abortions and a lack of facilities for women, especially in low and middle-income countries, and the lack of education and awareness among women for their hygiene and health is expected to drag down the rise of the women's health market. 




Market Size Available

2022 to 2028

Base Year


Forecast Period

2023 to 2028

Segments Covered

By Age, Application & Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, Drivers, Restraints, Opportunities, Challenges; PESTLE Analysis; Porter's Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


This research report on the global women's health market has been segmented and sub-segmented based on age, application & region.

Global Women's Health Market - By Age:

  • 50 Years & Above
    • Endometriosis & Uterine Fibroids
    • Menopause
  • Others

Based on age, the 50 years and above segment is expected to dominate the women's health market during the forecast period due to several factors, such as the increased life expectancy of the women populace supporting the segment's rise along with several problems that emerge with old age in women like postmenopausal osteoporosis, etc. Old age results in several fragile health conditions needing treatments, thus the market dominance. 

However, the other segment is expected to show growth because the ages between 1549 are sexually active and are capable of reproductive properties resulting in several fertility problems and risk for contracting sexual diseases, unwanted pregnancies, period complications, etc. 

Global Women's Health Market - By Application:

  • Menopause
  • Contraceptives
  • Hormonal infertility
  • Endometriosis and uterine fibroids
  • Hormonal infertility
  • Polycystic ovary syndrome (PCOS)

The contraceptives segment accounted for the largest share of the global women's health market in 2022 and is estimated to lead the market throughout the forecast period owing to the rising awareness regarding unwanted pregnancies and the importance of family planning worldwide. There is also encouragement and support from the governments to spread awareness regarding safe sex and the need to make the use of contraceptives a necessary occurrence. Among the contraceptive types, pills and intrauterine devices are the most popular products. 

However, the endometriosis and uterine fibroids segment are also expected to grow significantly during the forecast period simply due to the prevalence of these conditions in the female populations worldwide. Both these health conditions are extremely painful and result in abdominal pains and abnormal bleeding, increasing the need for their treatment and prevention. 

Global Women's Health Market - By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

The market for women's health in the North American region accounted for the most significant share of the global market in 2022 due to several factors, such as the early product approval and commercialization and rising PCOS incidence, along with the large expenditures on female populations' healthcare. Additionally, the existence of essential players and favorable repayment plans along with the U.S. and Canada's robust economies, the increased uptake of advanced healthcare, the supportive nature of governmental regulations, the prevalence of postmenopausal osteoporosis, and the rising incidence of diseases in women, the market is expected to flourish in the region. Furthermore, the expanding research and development investments, the rising unwanted pregnancies, the commercialization of new health equipment, clinical studies, and the widespread knowledge of contraceptives are all factors supporting the expansion of the market in the region.

However, the market for women's health in the Asia Pacific is also expected to witness fast growth due to several factors like the rising geriatric population, awareness of women's diseases, encouraging free women's health services, the surge in the female population, investment in family planning, rising participation of women in the workforce, rising healthcare spending; particularly in lower-income countries, increased government initiatives to promote gender equality, in countries like India, China, Japan, South Korea, etc., are supporting the expansion of the market in the region. 

The market for the European region is also on the rise due to the advanced healthcare infrastructures and the rapidly increasing awareness regarding the importance of women's health in countries like the U.K., Frace, Italy, Germany, etc. In addition, Europe is a central continent holding a significant amount of power in world politics and economies and thus supports the growth of several large industries. The presence of several key market players in the region is also expected to support the revenue from the region for women's health. 

However, the market in Latin America, the middle east, and Africa are also growing due to recent efforts to support remote countries. However, the progress of growth for the market in the region still needs advancement. This lack of revenue can be attributed to the region's low economic development, established gender stereotypes, and low awareness about women's welfare in countries like Israel, UAE, Spain, etc. 


Agile Therapeutics Inc., Ferring Pharmaceuticals, Mylan N.V., Lupin, Blairex Laboratories, Apothecus Pharmaceutical, Eli Lilly and Company, Novartis AG, and Johnson & Johnson are some of the noteworthy players in the global women's health market and profiled in this report.


  • In October 2022, Gynecologic disease-focused women's health company Aspira Women's Health Inc., a bio-analytical-based company, announced its co-marketing and distribution collaboration with BioReference, an OPKO Health company, one of the largest full-service specialty laboratories in the United States. The two businesses will jointly sell and distribute Ova1Plus. This blood test combines Aspira's FDA-cleared Ova1 and OVERA tests to identify ovarian cancer risk in patients with adnexal masses before surgery. 
  • In October 2022, the London-based femtech company Hormona wants to persuade women to monitor their hormonal health at home by presenting their hormone tracker in the Startup Battlefield at TechCrunch Disrupt. After early testing with "a few thousand" women in Europe (it has been in beta testing in Sweden), it has announced the launch of its app in the United States. The 2019-founded U.K. firm has invested years in R&D to create a patented, simple-to-use at-home hormone test.
  • In October 2022, when the local crew at the Netherlands manufacturing site created a massive mural outside the factory showing women, newborns, and female scientists, Organon, a Merck women's health offshoot, was born naturally and spontaneously. The "Her Promise, Our Purpose" campaign was created to celebrate the company's first anniversary to carry on the trend when Organon corporate became aware of it.
  • In October 2022, the aesthetics division of AbbVie, Allergan Aesthetics, partnered with the women's rights organization Girls Inc. to advance the idea that girls should have access to the same possibilities as boys. The alliance intends to inform and encourage high school females to choose careers in science, technology, engineering, and math through a social media campaign. In the campaign, various female voices of accomplished role models will be featured on a virtual panel discussing "Breaking Barriers on STEM" in the brand's social media feeds. In addition, a call-to-action for followers on LinkedIn and Instagram will be part of the two-week campaign, which runs from November 1 through November 15. It will highlight the underrepresentation of women in STEM.

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Frequently Asked Questions

What was the size of the global women's health market in 2021?

The global women's health market was worth USD 40.24 billion in 2021.

Which region is growing the fastest in the global women's health market?

Geographically, the Asia-Pacific women's health market is anticipated to showcase the fastest growth and grow at a CAGR of 7.45% from 2022 to 2027.

What was the value of the women's health market in North America in 2021?

The North American women's health market was valued at USD 13.77 billion in 2021.

What is the anticipated value of the women's health market in Europe by 2027?

The European women's health market is forecasted to value at USD 16.10 billion by 2027.

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