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Latin America Oral Care Market Research Report – Segmented By Product, Distribution Channel and Country (Mexico, Brazil, Argentina, Chile and Rest of Latin America) – Industry Size, Share, Trends & Growth Forecast (2022 to 2027)

Published: January, 2022
ID: 11702
Pages: 100
Formats: report pdf report excel report power bi report ppt

Latin America Oral Care Market Size (2022 to 2027)

The size of the Latin American oral care market is predicted to grow at a CAGR of 9.04% during the forecast period.

Increased incidence of dental caries, periodontal diseases, and other dental illnesses, rising oral hygiene awareness, rising dental healthcare spending, and an increase in the number of small and private clinics with dental dispensaries are all contributing to the expansion of the Latin America Oral Care market. Oral care goods may be purchased through e-commerce portals for a variety of reasons, including the availability of multi-brand oral care products at cheaper costs, simplicity of purchase, and free shipping. The success of e-commerce sales of oral care products has led key industry participants to increase their investment in these markets. People's growing awareness of cosmetic dental treatment assists in enhancing aesthetics and keeping fresh breath, which is also one of the major causes driving up demand for oral care products in this region.

People are increasingly turning to cosmetic whitening solutions to improve their dental appearances. As people become more aware of the significance of proper oral hygiene, firms are developing more user-friendly products. Specialized goods are also made and produced based on the needs and requirements of the individual involved. This customization of the dental care industry is a driving force behind industry's expansion. A battery-operated toothbrush is also an attractive substitute. The replacement head toothbrush provides customers with an extra advantage and the ability to change the head of the tooth brush on a regular basis while maintaining personal hygiene. Companies in this region actively create items based on personal tastes in order to make mouth hygiene accessible to everyone.

The Latin America oral care market's growth is being hampered by the intense pricing pressures experienced by major players. Large stores have a lot of bargaining power; thus, the continued trend of retailer consolidation might impose cost and margin pressure on manufacturers. Furthermore, buyers' great bargaining power may have a negative impact on producers' companies. Consumer awareness of technical advancements, on the other hand, is stifling progress.

COVID-19 Impact on Latin America Oral Care Market:

The ongoing COVID-19 outbreak has had a major impact on oral care services in Latin America with the majority of them being shut down. Due to quarantine restrictions and social distancing practices, consumers' purchasing patterns have changed to online shopping, affecting sales of dental care products. As a result, some of the most well-known brands are putting more emphasis on boosting their online presence. Due to the danger of infection when visiting dental care facilities, consumers are choosing for at-home treatment. Manufacturers are also developing new products that allow consumers to use them in the comfort of their own homes. More dental facilities have just reopened; nevertheless, patients are opting for at-home dental treatments owing to the risk of infection, resulting in an increase in demand for at-home oral care. During this time, the market's major participants have continued to produce goods. The home use of oral care equipment has grown as a result of the COVID-19 epidemic.

This research report on the Latin American oral care market has been segmented and sub-segmented into the following categories.

By Product:

  • Toothpaste
  • Toothbrushes & accessories
  • Mouthwashes/Rinses
  • Dental Accessories/Ancillaries
  • Denture Products
  • Dental Prosthesis Cleaning Solutions

By Distribution Channel:

  • General convenience Stores
  • Retail Pharmacies
  • Online Distribution
  • Dental Dispensaries

By Country:

  • Mexico
  • Brazil
  • Argentina
  • Chile
  • Rest of Latin America

Oral health has become one of the primary public health concerns in Latin America region as a result of fast changing lifestyles and inappropriate diets, including sugar-rich diets, as well as increased intake of alcohol and tobacco. Furthermore, as consumer spending on oral healthcare has grown, consumers throughout the world have begun to take preventative steps, increasing demand for effective oral care products. The Brazilian oral care market is the market leader in the EU market. Many manufacturers are attracted to this growing market, and they are strategically planning company expansions and working with small businesses to expand market penetration and strengthen product distribution across the country. Breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste, and other oral care products are available in supermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels in Latin America.


Procter & Gamble, Colgate-Palmolive Company, Unilever, GlaxoSmithKline plc, Henkel AG & Co. KGaA,  Sunstar Suisse S.A., Johnson & Johnson and Hain Celestial are some of the notable players operating in the Latin American oral care market.

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