The Latin America Water Enhancers Market was worth USD 0.12 Billion in 2022 and estimated to be growing at a CAGR of 11.26%, to reach USD 0.20 Billion by 2028. Product advancement, improved distribution and changing perception of consumers will be beneficial for this market.
Flavouring plain water with different variety of enhancers is high in demand in recent times. This lead to the addition of ingredients ranging from natural or artificial flavours, sweeteners, sugar, vitamins, minerals and other enhancements to formulate enhanced water.
Customers, due to growing health consciousness, are seen to be avoiding the consumption of carbonated drinks. Other factors driving the market growth are high demand of water enhancers at large scale and increasing consumption of bottled water. Lack of consumer friendly manufacturing practices and absence of stringent regulations are osme of the factors hindering the market growth.
The Latin America Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, and Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
Geographically the Latin America Water Enhancers Market is segmented into Brazil, Mexico, Argentina, Chile and Rest of Latin America. Mexico is leading the water enhancers market in the Latin America region.
Key Players in the Market:
Major Key Players in the Latin America Water Enhancers Market are
The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players.
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