Middle East and Africa Chocolate Powdered Drinks Market Size was at USD xx.xx million in 2021 and is determined to develop to USD xx.xx million, registering a CAGR of xx% throughout the outlook period 2021-2026.
Chocolate powdered drinks are flavored beverages that contain components like chocolate, fruit, instant mixes, and others. These powders are used to prepare various types of beverages such as energy drinks, fruit flavored drinks, and flavored dairy drinks. These powders are soluble in both water and milk. Water-based drinks generally include energy drinks, mixed fruit drinks, flavored sodas, and various others. Milk-based beverages include cappuccino mixes, dairy drinks, protein shakes, and chocolate drinks that are typically served hot or cold based on consumer needs and preferences. The channel network for these products is extensive, which is an important factor in the growth of the market.
Market Drivers and Restraints:
The health benefits associated with consuming these products is one of the key factors contributing to the growth of the MEA chocolate powdered market today. Flavored powdered drinks contain essential ingredients like protein, high-quality fats, and carbohydrates for energy. Carbohydrates are essential for the proper functioning of the brain, heart, kidneys, and central nervous system. A high proportion of vitamins and minerals that boost energy even in small portions is another factor that leads people to consume these types of products. In addition, these drinks are quite popular with the younger generation, the workforce and the athletes who make up the majority of the population, which is another important factor in the demand for these products. In addition, due to the growing concern for health, consumers have shown a preference for these products to maintain an active and healthy lifestyle. The workforce is a lucrative target market for flavored powdered drinks, as these products are essential for the workforce to cope with the busy schedule.
Also, the transition of consumers' lifestyle in terms of eating habits, especially in developing regions, is another important factor driving demand in this regional market. This is supported by the increase in disposable income of consumers. The intense marketing and promotional activities carried out by the main players and the advertising of these products through channels such as television and print media, among others, along with the endorsement of celebrities are some of the other factors driving the growth of the MEA chocolate powder market. However, weak economic conditions in underdeveloped countries pose a great threat to market growth by causing it to decline. Low exposure to these products and the benefits they offer is one of the main drivers of low market growth in underdeveloped regions. Another major factor hampering the growth of the local market is economic instability in underdeveloped regions. However, the impact of this restriction is expected to be minimized by the end of the foreseen period.
The Middle East and Africa chocolate powdered drinks market is fragmented based on distribution channels, types and end use.
On the basis of the type, the market has been segmented into white, milk and dark. Dark chocolate drinks are supposed to dominate the market throughout the forecast period. They are quite popular in emerging countries.
Based on the distribution channel, the market is categorized into store-based and non-store-based. Store-based includes supermarkets and hypermarkets, department stores and convenience stores, among others. Supermarkets and hypermarkets are foreseen to dominate throughout the foreseen period. Rapid retail penetration is one of the key factors in the growth of this segment. In addition, a wide range of products and a variety of brands are just some other factors that complement the growth of this segment.
Based on the end use, the market is divided into dairy drinks, protein drinks, energy drinks, chocolate drinks and cappuccino mixes.
The Middle East and Africa Chocolate Powdered Drinks Market has experienced a sudden halt amid the outbreak of the Coronavirus pandemic due to the major shift in demand dynamics. The pandemic is expected to negatively affect sales in local countries due to the unexpected lockdown. Chocolate confectionery and cocoa are not considered essential products and consumer demand for these products has declined in these countries in recent months. The novel coronavirus is expected to reduce demand for Chocolate Powdered Drinks ingredients in several countries around the area, while disrupting the supply chain for a short period. Furthermore, the demand for high-end products is likely to gradually decrease in the MEA countries due to the economic crisis.
The Middle East and Africa Chocolate Powdered Drinks market is one of the key emerging regions, which will generate significant opportunities in the global marketplace over the conjecture period due to the growing demand for molded chocolates and this in also showing positive influence on the chocolate confectionery market. Untapped markets provide enormous opportunities for manufacturers and give them room for expansion, which should be a suitable opportunity for future market growth.
Mars & Company had the largest share of the Middle East and Africa Chocolate Powdered Drinks Market in terms of sales and revenue in 2020.
Major players in the Middle East and Africa Chocolate Powdered Drinks Market include Starbucks Corporation, Mars, Unilever, Godiva, Luigi Lavazza SPA, PAUL U.K., Chocoladefabriken Lindt & Sprüngli AG, The Hershey Company, Nestlé, Mondelēz International Incorporated and Others.
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3.1 Executive Summary
3.2 Key Inferences
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1.2 Dark chocolate powdered drink
5.1.3 Milk chocolate powdered drink
5.1.4 White chocolate powdered drink
5.1.5 Y-o-Y Growth Analysis, By type
5.1.6 Market Attractiveness Analysis, By type
5.1.7 Market Share Analysis, By type
5.2 End user
5.2.2 Energy drinks
5.2.3 Milk beverages
5.2.4 Cappuccino mixes
5.2.5 Protein shakes
5.2.6 Chocolate drinks
5.2.7 Y-o-Y Growth Analysis, By end user
5.2.8 Market Attractiveness Analysis, By end user
5.2.9 Market Share Analysis, By end user
5.3 Distribution channel
5.3.2 Supermarkets and hypermarkets
5.3.3 Convenience stores
5.3.4 Speciality store
5.3.5 Online sales
5.3.6 Y-o-Y Growth Analysis, By distribution channel
5.3.7 Market Attractiveness Analysis, By distribution channel
5.3.8 Market Share Analysis, By distribution channel
6. Geographical Analysis
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
126.96.36.199 By Geographical Area
188.8.131.52 By Type
184.108.40.206 By end user
220.127.116.11 By distribution channel
6.1.4 Market Attractiveness Analysis
18.104.22.168 By Geographical Area
22.214.171.124 By type
126.96.36.199 By end user
188.8.131.52 By distribution channel
6.1.5 Market Share Analysis
184.108.40.206 By Geographical Area
220.127.116.11 By type
18.104.22.168 By end user
22.214.171.124 By distribution channel
7. Strategic Analysis
7.1 PESTLE analysis
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Nestlé S.A.
8.4 Mars Inc.
8.5 GlaxoSmithKline Plc
8.6 PepsiCo Inc.
8.7 Kanegrade Ltd
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
a) List of Tables
b) List of Figures