The size of the Middle East and Africa craft beer market is expected to be worth USD 7.55 billion in 2024 and grow at a CAGR of 12.19% from 2024 to 2029 to achieve USD 13.42 billion by 2029.
Craft beer has adopted its popularity as consumers want to continue experimenting with different flavors of beer that increase the market value of the local market. Craft breweries are known as independent breweries that focus on flavor and brewing techniques. The quality, flavor and beer technology mainly certify these breweries. The beer industry has already reached the highest stage in terms of business development, but the flavor revolution has begun to generate more sales worldwide, and this innovation in craft beer is expected, especially in nations like the MEA.
Large number of breweries throughout the region are supporting the growth of the Middle East and Africa craft beer market.
Innovations to improve flavors and use of noble ingredients are opportunities to drive future growth in the MEA craft beer market. Due to the consumer's preference for regular beer over craft beer, the market experienced a period of slow growth after the introduction of the product. As drivers influence the growth of the craft beer market, the larger the volume, the lower the alcohol content and the more popular among young people. And craft beer does not contain chemicals and maintains the high naturalness of beer. The most challenging aspects for producers are to produce better beer. However, the development of the brewing process and the use of premium raw materials have attracted the attention of consumers by improving the general characteristics of the product. The growing demand for innovative products such as spices and processed beer and imported craft beer are some of the opportunities in the local market. The increase in the disposable income of national consumers and the increase in the demand for healthy versions of craft beer are expected to make the Middle East and Africa region more favorable for future growth.
In contrast, taxes on supply, along with home breweries that are hard to find high prices are acting as business limitations. Craft beer is more expensive than industrial beer. The threat of other alcoholic beverages, such as wine, is one of the main obstacles in the MEA craft beer market. In addition, strict government regulations on liquor sales and tax increases can hamper the growth of the regional craft beer market in the foreseen years.
Of these segments, the microbreweries and regional craft breweries are gaining traction across the world.
Of these, Amber ale accounted for a higher craft beer market share. Over the years, many beer-consuming consumers have developed a particular affinity for traditional beers such as Amber Ale, Pale Ale, etc. This perception of consumers has led some of the key players in the global beer market to reintroduce different types of traditional beer to the market.
On-Trade accounted for a larger market share of the Middle East and Africa craft beer market. The distribution segment includes stores such as bars, restaurants, coffee shops, clubs and hotels. The supply and selling of goods in the on-trade market are entirely different from the strategy and practice used in the off-trade market. In the on-trade segment, the bar/restaurant manager and the professionals working play an essential role in the sales process. Consumers are looking for more comfortable and stylish experience in commercial premises, including breweries, tasting rooms and tiki bars. This factor motivates the rise in pub and bar culture among millennials. This, in turn, promotes the growth of the overall craft beer market.
The craft beer market in the Middle East and Africa can be broadly divided into the Middle East regions and Africa regions. Geographically, the Middle East and Africa represent approximately 7% of the overall share. The MEA has a small market share, but it is expected to be the fastest-growing region in compared to other regions in the world.
Major Key Players in the middle east and africa craft beer market are Carlsberg Group, Anheuser-Busch InBev, Diageo PLC, Erdinger Brewery, Heineken N.V, Lasco Brewery, Radeberger Brewery, Oettinger Brewery, and BAVARIA N.V
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