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Pulished Date April, 2021
ID: 10295
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MEA Marketing Automation Software Market Segmentation By Deployment (On-Premise and Cloud), by Application (Digital Marketing, E-mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management and others), by Organization Size (Large Enterprises and Small and Medium Enterprises), by Vertical (Media & Entertainment, BFSI, Healthcare, Retail, Manufacturing, Government, Advertising and others), - Forecast till 2026

Pulished: April, 2021
ID: 10295
Pages: 150

Middle East and Africa Marketing Automation Software Market Size (2020 – 2025)

The Middle East and Africa (MEA) marketing automation software market is anticipated to arrive at a revenue of $ 1.9 billion by 2025 with a CAGR of about 14.4% over the envisioned period from 2020 to 2025.

Marketing automation software is a solution that makes it easy for marketers to handle repetitive marketing tasks such as social media posting, replying to emails, and managing mobile marketing. It also helps companies identify customer data transactions and multi-channel behavior. Marketing automation software also provides real-time customer information and broadens the customer base.

As marketing automation software becomes increasingly essential for B2B and B2C companies for lead generation and customer retention, the market for marketing automation software in the Middle East and Africa is becoming extremely competitive. This is complemented by the arrival of new providers, which translates into lower software prices. Many vendors even offer software tailored to the needs of a particular organization.

Now, among different companies, the small and medium-sized enterprises (SMEs) are expected to grow faster in the MEA marketing automation software market during the forecast period, due to improving business conditions and the growing interest in improving productivity. SMEs are investing more in digital solutions to simplify and automate all their marketing activities. Seeing this, IT companies such as Pardot LLC and HubSpot Inc have launched marketing automation software designed specifically for SMBs.

Automation aims to increase efficiency while optimizing your organization's resources, time, and costs. Automation helps marketers respond to a variety of activities, such as customer communication, content planning, social media management, lead promotion, market research, and analytics, which can help organizations to increase sales in the future. It also helps to identify each customer's options and suggests these products using background AI and ML algorithms.

Impact of Covid-19 on Marketing Automation Software:

The COVID-19 pandemic had its negative influence on the growth of various industries, but the immediate impact is varied. While some industries will experience a drop in demand, many others will remain unscathed and show promising growth opportunities.

Market growth and trends:

Growing demand for digital marketing drives market growth in the MEA market

Marketers strategically dedicate marketing automation tools and solutions to embracing the latest digital marketing trends to keep businesses up to date with the latest technology disruptions. From social media marketing to SEO to content marketing, marketers make significant investments to support and drive your sales.

Cross-Channel Campaign Management category is estimated to generate the highest revenue in 2018 due to the growing need for software that can help businesses in data analysis and management as well as tools to design, execute and manage digital marketing campaigns and offline.

Since social media marketing is a high priority for entertainment and marketing providers in order to maintain automated fanbase engagement, the need for software capable of handling multiple social media platforms on the hour stimulates industry demand.

Market Drivers and Restraints:

The MEA marketing automation software market is driven by the increasing adoption of this software in numerous verticals. This software helps to streamline all operations and workflows to improve revenue share and attract huge customer base. The rise of digital initiatives in emerging economies has increased the adoption of business-to-business (B2B) and business-to-business (B2C) business models.

Marketing automation software plays a crucial role to generate effective solutions to target customer base in all types of market by implementing effective marketing campaigns.

Security and privacy related issues and the easy availability open source automation software on the internet are restricting the expansion of the MEA marketing automation software market.

Market Segmentation:

  • Depending on the deployment, the MEA market has been segmented as on-premises and cloud.
  • By application, the local market has been divided into digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, etc.
  • By organization size, the MEA marketing automation software market has been divided into large, small and medium enterprises.
  • By vertical, the MEA market has diversified into media and entertainment, BFSI, healthcare, retail, manufacturing, government, advertising and others.

Regional Analysis:

Regionally, Turkey is currently the market leader in MEA marketing automation software market, and its dominance is not expected to be questioned during the forecast period. Besides the growth of digital marketing, the rising adoption of such software in the national e-commerce industry is also expected to contribute to business growth. The value of the e-commerce industry in the country grew to $ 11.7 billion in 2017 with a CAGR of over 12.0%, mainly due to the increasing use of smartphones. Ecommerce companies are striving to take advantage of the growing use of smartphones for lead generation.

Key market players:

Act-On Software Inc., Cognizant Technology Solutions Corporation, Teradata Corporation, Infusionsoft Inc., Oracle Corporation, Netcore Solutions Pvt.Ltd., Adobe Systems Incorporated, International Business Machines (IBM) Corporation, HubSpot Inc., Salesforce.com Inc. , SAP SE, SAS Institute Inc., and Liana Technologies are the major players in the MEA Marketing Automation Software Market.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Marketing Automation Software Market, By Deployment                      

                                6.1.1 Cloud        

                                6.1.2 On-Premises          

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis              

                                6.1.5 Market Attractiveness Index           

                6.2 Marketing Automation Software Market, By Application                        

                                6.2.1 Digital Marketing 

                                6.2.2 E-mail Marketing 

                                6.2.3 Mobile Marketing

                                6.2.4 Inbound Marketing             

                                6.2.5 Social Media Marketing     

                                6.2.6 Campaign Management   

                                6.2.7 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.8 Y-o-Y Growth Rate Analysis              

                                6.2.9 Market Attractiveness Index           

                6.3 Marketing Automation Software Market, By Organization Size                             

                                6.3.1 Large Enterprises 

                                6.3.2 Small and Medium Enterprises      

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis              

                                6.3.5 Market Attractiveness Index           

                6.4 Marketing Automation Software Market, By Vertical                

                                6.4.1 BFSI           

                                6.4.2 Telecom & IT          

                                6.4.3 Automotive            

                                6.4.4 Retail         

                                6.4.5 Manufacturing      

                                6.4.6 Healthcare              

                                6.4.7 Government          

                                6.4.8 Media & Entertainment    

                                6.4.9 Hospitality               

                                6.4.10 E-Commerce       

                                6.4.11 Market Size Estimations & Forecasts (2019-2024) 

                                6.4.12 Y-o-Y Growth Rate Analysis           

                                6.4.13 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Regional Identity Governance and Administration Market, by Country                             

                7.2 Middle East and Africa                           

                                7.2.1 By Country              

                                       Middle East


                                7.2.2 By Deployment     

                                7.2.3 By Application       

                                7.2.4 By Organization Size           

                                7.2.5 By Vertical               

8. Key Player Analysis                                    

                8.1 Oracle Corporation                 

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 IBM Corporation                      

                8.3 Adobe Systems Incorporated                             

                8.4 Salesforce.com Inc                  

                8.5 HubSpot Inc               

                8.6 Teradata Corporation                            

                8.7 Act-On-Software Inc               

                8.8 SharpSpring Inc                         

                8.9 SAS Institute Inc                       

                8.10 Infusionsoft Inc                      

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Deployment, Application, Organization Size, Vertical and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Middle East and Africa Marketing Automation Software Market By Region, From 2020-2025 ( USD Billion )
  2. Middle East and Africa Marketing Automation Software Market By Deployment, From 2020-2025 ( USD Billion )
  3. Middle East and Africa Cloud Market By Region, From 2020-2025 ( USD Billion )
  4. Middle East and Africa On-Premises Market By Region, From 2020-2025 ( USD Billion )
  5. Middle East and Africa Marketing Automation Software Market By Application, From 2020-2025 ( USD Billion )
  6. Middle East and Africa Digital Marketing Market By Region, From 2020-2025 ( USD Billion )
  7. Middle East and Africa E-mail Marketing Market By Region, From 2020-2025 ( USD Billion )
  8. Middle East and Africa Mobile Marketing Market By Region, From 2020-2025 ( USD Billion )
  9. Middle East and Africa Inbound Marketing Market By Region, From 2020-2025 ( USD Billion )
  10. Middle East and Africa Social Media Marketing Market By Region, From 2020-2025 ( USD Billion )
  11. Middle East and Africa Campaign Management Market By Region, From 2020-2025 ( USD Billion )
  12. Middle East and Africa Marketing Automation Software Market By Organization Size, From 2020-2025 ( USD Billion )
  13. Middle East and Africa Large Enterprises Market By Region, From 2020-2025 ( USD Billion )
  14. Middle East and Africa Small and Medium Enterprises Market By Region, From 2020-2025 ( USD Billion )
  15. Middle East and Africa Marketing Automation Software Market By Vertical, From 2020-2025 ( USD Billion )
  16. Middle East and Africa BFSI Market By Region, From 2020-2025 ( USD Billion )
  17. Middle East and Africa Telecom & IT Market By Region, From 2020-2025 ( USD Billion )
  18. Middle East and Africa Automotive Market By Region, From 2020-2025 ( USD Billion )
  19. Middle East and Africa Retail Market By Region, From 2020-2025 ( USD Billion )
  20. Middle East and Africa Manufacturing Market By Region, From 2020-2025 ( USD Billion )
  21. Middle East and Africa Healthcare Market By Region, From 2020-2025 ( USD Billion )
  22. Middle East and Africa Government Market By Region, From 2020-2025 ( USD Billion )
  23. Middle East and Africa Media & Entertainment Market By Region, From 2020-2025 ( USD Billion )
  24. Middle East and Africa Hospitality Market By Region, From 2020-2025 ( USD Billion )
  25. Middle East and Africa E-Commerce Market By Region, From 2020-2025 ( USD Billion )

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