The online market has changed, and advertisers expect real value for their digital media, not the traditional model. Social networks and other social media channels are currently the mainstream. Global advertising spending reached more than $42 billion in 2020, 48% more than in 2019, which increased the social network's exposure to the market. The social media network in the Europe region is ready to record decent growth over the forecasting period. Internet advertising is expected to overtake television advertising as the largest advertising segment by 2021. Growing interaction with customers focuses on corporate marketing automation. Businesses now expect to gain new customers through targeted marketing and the use of advanced artificial intelligence tools.
Drivers and limitations of the marketing automation software market:
The main drivers of the market for marketing automation software are Productivity (ROI), the agnosticism of the channel, increasing revenue, customer loyalty, user efficiency, increasing investment, and generating potential customers. Another important factor in the market is Productivity, as it simplifies organizational and marketing tasks. Marketing automation eliminates repetitive manual processes by replacing them with automated solutions that ultimately increase productivity. Marketing Automation uses a variety of marketing automation tools such as SEO, CRM tools, and social networks, e-commerce automation tools, which is why it is referred to as an agnostic channel. It is predicted that the main actors in marketing have identified the automation of marketing as a significant contributor to revenue improvement. Companies rely heavily on social media channels for information about customer preferences and trends.
The acquisition and retention of customers play a crucial role in the growth of a company. Marketing Automation, therefore, helps to analyze customer needs and maintain market intelligence. By increasing investment in marketing automation, B2B companies are seeing significant revenue growth due to increased opportunity generation. The limitation for the market is the implementation challenges, ie, the implementation of the marketing software, since the adaptation of the changes takes more time. The lack of knowledge and analytical skills can affect the market acceptance of these technological solutions. Another limitation is the cost of the software. B2B companies or small and medium-sized businesses sometimes find technology investments not affordable due to the high level of automation on the market. The goal of marketing automation software is to simplify sales and marketing activities by replacing repetitive manual processes with a high level of contact with automated solutions.
Marketing automation software refers to a software platform developed for marketing professionals and marketing departments to automate various repetitive marketing tasks. With marketing automation software, companies can streamline, automate, and measure marketing tasks such as emails, social networks, media, and workflows to increase operational efficiency and revenue growth. The size of the market in the report the market demand for global marketing automation software represents the revenue generated by the sale of consumer-level marketing automation software.
The Global Marketing Automation Software Market has been segmented and sub-segmented into the following categories:
Most promising companies operating in the Global Marketing Automation Software Market are:
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