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Global Account-Based Marketing Market Research - Segmentation by Account Type (Strategic Account-Based Marketing, Account-Based Marketing Lite, Programmatic Account-Based Marketing), Component (Tools and Services), Deployment Model (Cloud and On-Premises), Organization Size (SMEs and Large Enterprises), Industry Vertical (Telecommunication and IT, BFSI, Retail & E-Commerce, Healthcare and Lifesciences, Automotive and Manufacturing, Government and Public Sector, Others) and Region–Forecast to 2027

Published: January, 2022
ID: 8709
Pages: 120

Account-Based Marketing Market Size & Growth (2021 - 2026)

The global account-based marketing market size was valued at USD 534.8 million in 2017 and is anticipated to reach USD 1,196.9 million by 2025, developing at a Compound Annual Growth Rate (CAGR) of 12.9% during the conjecture time frame. 

Account-Based Marketing (ABM) market is picking up footing as it gives better approaches to B2B marketers to oversee essential client commitment. Account-based marketing assumes a vital job in upgrading business inside winning client accounts. In occasions with moderate beginning deals, it is the account-based marketing that gives an expansion in the long-haul estimation of the client. ABM can likewise be actualized for a pivotal possibility which represents a major deal. For example, Northrop Grumman sent ABM programming to accomplish the finishing of a fruitful US$ 2 Bn bargain. In this way, increment popularity for ABM by associations to empower deals and marketing groups to finalize more negotiations by focusing on explicit accounts is likely to drive the market during the forecast period. 

Market Dynamics 

Account-Based Marketing is an exceptionally engaged business technique where a marketing group treats a distinct possibility or client like its one of a kind market. The marketing group can make substance, occasions, and whole crusades devoted to the individuals related to that account, as opposed to the business in general. 

Account-Based Marketing Market realigns deals and marketing offices from generally speaking marking and lead age techniques by perceiving excellent objective records through the execution of a customized marketing procedure. ABM programming gives tools to robotize and diminish the full process of observing possibilities and offering the correct advantages to create legitimate records. The product permit clients to make profoundly brilliant leads, increment client lifetime esteem, design customized purchasing excursions, and construct extra open doors for in-pipeline accounts. ABM market empowers to consolidate prospect information with ongoing client experience advances so as to encourage an account-based marketing procedure. This permits associations to adjust deals and marketing groups toward an association's objectives. ABM instruments can be used to get new records, bolster existing and promising files, and develop undertaking accounts.

Recent Developments 

  • Only Evergage's real-time personalization platform delivers The Power of 1, enabling marketers to provide Account-Based Marketing (ABM) to identify and convert website visitors from target accounts.
  • Act-On is a new age marketing automation tool that is designed in particular for providing a complete suite of applications, such as email marketing, visitor tracking on websites, management of leads, control on social media accounts, reporting and analytics, along with integrations with webinar and event planning.


The account-based market helps reduce the possibility of purchasing irrelevant traffic for highly targeted programs. By choosing specific accounts in real-time, the chance for higher ROI increases by not wasting any resources on any statements that aren't a great fit. This is considered as the primary driver for the global account-based marketing market.

ABM is a great way to align sales and marketing teams. Marketers in this business think more about sales, identifying new accounts and generating revenue from them, which drives the business demand for ABM solutions. Furthermore, the ABM system is automated, which means the marketing campaign can be set and run for some time without much effort of management.


In order to have an effective ABM system, we need to understand the specific need of accounts, and how would they prefer to communicate, resulting in more in-depth analysis. ABM technology, as of now can be considered as in its infant stage. There are some limitations, especially when it comes to identifying accounts, using IP addresses and Cookie Files. Moreover, it is true that ABM saves your resources and increases your ROI; it also requires a new platform that needs to be invested first. It also requires some marketing skills to set up an effective ABM system, which is limiting its rapid expansion.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Account Type, Component, Deployment Model, Organization Size, Industry, and Region.

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Terminus Software, Inc.,D&B Hoovers (Avention),EverString Limited,Engagio Inc.,Radius Intelligence Inc.,Demandbase,InsideView,AdDaptive Intelligence,Celsius GKK International,HubSpot,Kwanzoo and Others.


Segmentation of the Account-Based Marketing Market

Account-Based Marketing Market By Account Type:

  • Strategic account-based marketing
  • Account-based marketing Lite
  • Programmatic account-based marketing

In the market by account type, the strategic account-based marketing portion is foreseen to develop at the most elevated CAGR during the conjecture time frame. The significant development driver is the expanding need by associations to concentrate to a great extent on more vital records and target people straightforwardly in the organization. 

Account-Based Marketing Market By Component:

  • Tools
  • Services

Account-Based Marketing Market By Deployment Model:

  • On-premises
  • Cloud

The cloud-based deployment is anticipated to witness the highest growth rate in the global account-based marketing market due to the mounting awareness about the numerous offered by this model.

Account-Based Marketing Market By Organization Size:

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Account-Based Marketing Market By Industry:

  • Telecommunications and IT
  • BFSI
  • Retail, and eCommerce
  • Healthcare and Life Sciences
  • Automotive and Manufacturing
  • Government and Public Sector
  • Others (Education, and Construction and Engineering)

The telecom and IT industry vertical's market size in the Account-Based Marketing market has developed quickly, because of the expanding number of endorsers producing enormous volumes of information and embracing account-based promoting for giving clients better IT-empowered arrangements and administrations. The administration and open division vertical, nonetheless, is relied upon to develop at the most noteworthy CAGR during the estimate time frame. 

Government and standard help organizations embrace account-based marketing tools and administrations to comprehend client conduct from the oversaw comprehensive information. Government and open division associations center around client-driven techniques to improve consumer loyalty. They embrace account-based marketing administrations to use new information abilities for customers in the public segment, which shows expanded enthusiasm for focusing on explicit occupation capacities.

Account-Based Marketing Market Regional Analysis

As far as locale, the global account-based marketing market sector can be separated into North America, Europe, Asia Pacific, Middle East and Africa, and South America. Account-based marketing market in nations, for example, the U.K. and the U.S. is relied upon to extend at a fast pace during the predicted time because of an ascent in the appropriation of cloud arrangements in these locales. Account-based marketing market helps in the robotization of marketing capacities. It deals with the enormous measure of openly accessible information on clients and market drifts through digitization. The ability for B2B marketers to actualize ABM programming is expanding exponentially. 

Key players

  • Terminus Software, Inc.
  • D&B Hoovers (Avention),
  • EverString Limited,
  • Engagio Inc.,
  • Radius Intelligence Inc.
  • Demandbase
  • InsideView 
  • AdDaptive Intelligence
  • Celsius GKK International
  • HubSpot
  • Kwanzoo


1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Account-Based Marketing Market, By Account Type                 

                                6.1.1 Strategic Account-Based Marketing             

                                6.1.2 Account-Based Marketing Lite        

                                6.1.3 Programmatic Account-Based Marketing  

                                6.1.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.5 Y-o-Y Growth Rate Analysis              

                                6.1.6 Market Attractiveness Index           

                6.2 Account-Based Marketing Market, By Deployment Model                     

                                6.2.1 Cloud        

                                6.2.2 On-Premises          

                                6.2.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.4 Y-o-Y Growth Rate Analysis              

                                6.2.5 Market Attractiveness Index           

                6.3 Account-Based Marketing Market, By Organization Size                          

                                6.3.1 SMEs         

                                6.3.2 Large Enterprises 

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis              

                                6.3.5 Market Attractiveness Index           

                6.4 Account-Based Marketing Market, By Industry Vertical                           

                                6.4.1 Telecommunication and IT

                                6.4.2 BFSI           

                                6.4.3 Retail & E-Commerce         

                                6.4.4 Healthcare and Lifesciences            

                                6.4.5 Automotive and Manufacturing     

                                6.4.6 Government and Public Sector       

                                6.4.7 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.8 Y-o-Y Growth Rate Analysis              

                                6.4.9 Market Attractiveness Index           

                6.5 Account-Based Marketing Market, By Component                    

                                6.5.1 Tools         

                                6.5.2 Services   

                                6.5.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.5.4 Y-o-Y Growth Rate Analysis              

                                6.5.5 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                    

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Account Type  

                                7.2.3 By Deployment Model       

                                7.2.4 By Organization Size           

                                7.2.5 By Industry Vertical             

                                7.2.6 By Component      

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Account Type  

                                7.3.3 By Deployment Model       

                                7.3.4 By Organization Size           

                                7.3.5 By Industry Vertical             

                                7.3.6 By Component      

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Account Type  

                                7.4.3 By Deployment Model       

                                7.4.4 By Organization Size           

                                7.4.5 By Industry Vertical             

                                7.4.6 By Component      

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Account Type  

                                7.5.3 By Deployment Model       

                                7.5.4 By Organization Size           

                                7.5.5 By Industry Vertical             

                                7.5.6 By Component      

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Account Type  

                                7.6.3 By Deployment Model       

                                7.6.4 By Organization Size           

                                7.6.5 By Industry Vertical             

                                7.6.6 By Component      

8. Key Player Analysis                                    

                8.1 Terminus Software, Inc                         

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 EverString Limited                   

                8.3 Radius Intelligence Inc.                          

                8.4 Demandbase                             

                8.5 Engagio Inc.                

                8.6 D&B Hoovers (Avention)                      

                8.7 InsideView                 

                8.8 AdDaptive Intelligence                          

                8.9 Celsius GKK International                     

                8.10 HubSpot                    

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

Global Account-Based Marketing Market By Region, From 2020-2025 ( USD Billion )

Global Account-Based Marketing Market By Account Type, From 2020-2025 ( USD Billion )

Global Strategic Account-Based Marketing Market By Region, From 2020-2025 ( USD Billion )

Global Account-Based Marketing Lite Market By Region, From 2020-2025 ( USD Billion )

Global Programmatic Account-Based Marketing Market By Region, From 2020-2025 ( USD Billion )

Global Account-Based Marketing Market By Deployment Model, From 2020-2025 ( USD Billion )

Global Cloud Market By Region, From 2020-2025 ( USD Billion )

Global On-Premises Market By Region, From 2020-2025 ( USD Billion )

Global Account-Based Marketing Market By Organization Size, From 2020-2025 ( USD Billion )

Global SMEs Market By Region, From 2020-2025 ( USD Billion )

Global Large Enterprises Market By Region, From 2020-2025 ( USD Billion )

Global Account-Based Marketing Market By Industry  Vertical, From 2020-2025 ( USD Billion )

Global Telecommunication and IT Market By Region, From 2020-2025 ( USD Billion )

Global BFSI Market By Region, From 2020-2025 ( USD Billion )

Global Retail & E-Commerce Market By Region, From 2020-2025 ( USD Billion )

Global Healthcare and Lifesciences Market By Region, From 2020-2025 ( USD Billion )

Global Automotive and Manufacturing Market By Region, From 2020-2025 ( USD Billion )

Global Government and Public Sector Market By Region, From 2020-2025 ( USD Billion )

Global Account-Based Marketing Market By Component, From 2020-2025 ( USD Billion )

Global Tools Market By Region, From 2020-2025 ( USD Billion )

Global Services Market By Region, From 2020-2025 ( USD Billion )

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