Sales Intelligence Market

Global Sales Intelligence Market Size (2020 – 2025)

The global sales intelligence market will extend from $ 2 billion in 2019 to $ 3.4 billion in 2024, at a compound annual growth rate (CAGR) of 11.4% over the outlook period.

Access to rich, real-time business data helps sales reps drive their transactions and lead generation processes. Increasing volumes of data, strict regulations, and low interest rates are prompting companies to reconsider their traditional business strategies.

What is Sales Intelligence?

Sales Intelligence solutions are a fundamental tool for any competent company in a market. These tools have the ability to collect accurate data through research, practical and predictive insights, and integrations, and use it to address sales and marketing challenges. Using these intelligence tools can help you identify ideal customer profiles and categorize and categorize potential customer accounts and contacts. This allows you to prioritize a list of campaigns. Some platforms have mapping tools that help locate the most perfect prospects geographically. Hosting an opportunity in a location close to these contacts can provide a better presence and high-quality leads to sales teams.

Recent Trends in Sales Intelligence Market

• DueDil Ltd, a UK-based database search service provider, offers an artificial intelligence platform, called DueDil, for the BFSI, FinTech and B2B technology verticals. This platform can be pivotal in lead management, risk management, and improving business expansion abilities. The services segment is also expected to register a notable CAGR during the forecast period, due to the need for services to integrate and implement business intelligence solutions implemented in an existing system.
• LeadGenius, a marketing automation company based in the USA, offers business intelligence solutions for the companies in the sectors of banking, finance and FinTech. The company's solution meets the BFSI industry requirements for reporting, lead management, analytics and data management.
• In July 2019, a China-based investment advisory firm planned to use around 300 investment models based on artificial intelligence to analyze 3,000 Chinese stocks. The information from the analysis would be used for better data management and decision-making processes.
• In February 2019, dnb.co.in., an India-based data analytics and reporting solutions provider, announced its merger with Investor Group, led by CC Capital; Bilcar, LLC; Cannae Holdings, Inc .; Black Knight, Inc .; and Thomas H. Lee Partners, L.P. This merger was expected to provide better business solutions around the world.

Impact of Covid-19 on Sales Intelligence Market

With the Coronavirus (COVID-19) outbreak, the world is combating a health and an economic pandemic, resulting in the losses of nearly billions of dollars in terms of revenue.

Business leaders around the world are creating war rooms to keep the 'lights on' to combat the impact of COVID-19. More than 1,000 analysts are in constant contact with their 7,500+ clients regarding the revenue impact of COVID-19 on their business and the resulting shift in priorities and transition to short-term strategies.

Market growth and trends:

The sales intelligence market by component encompasses software and services. The software segment is expected to occupy a larger market size during the forecast period. This is primarily due to the software's integration capabilities to integrate with existing systems, such as customer relationship management (CRM) and the marketing platform, to enable quality data enrichment and the availability of multiple marketing options. reports. deployment. In addition, advanced sales intelligence software features such as lead management, data management, analytics and reporting, messaging, and alerts are driving the demand for this software.

The adoption of sales intelligence software for lead management is high because lead management covers the entire process, from lead generation to gathering information and evaluating them, along with the creation of a complete list of prospects. Lead generation offers effective lead scoring and deep insights that improves the prospecting strategies, which is adds to the implementation of sales intelligence.

Market Drivers and Limitations:

One of the defining factors of the sales intelligence market is that these solutions help target high-value accounts based on specific needs and preferences and produce higher-quality leads. Additionally, business intelligence solutions offer high user engagement with their easily customizable user interface. They also provide clear visibility into critical sales data, including depletion, retail account depletion (RAD), shipments, distribution points, accounts sold, dealer inventory, speed of sales, marketing automation, CRM, lead tracking systems, and sales development, making SaaS management efficient and synergistic. Multiple sales intelligence solutions automatically synchronize, enrich, and aggregate data as new information becomes available and the database grows.

Market segmentation:

The global market for sales intelligence solutions can be segmented in terms of implementation, application, company size, industry, and geography.

• In terms of implementation, the sales intelligence market can be divided into cloud and on-premises. Depending on the application, the market can be divided into sales and business development, account and relationship management, and marketing and analytics. Depending on the size of the company, the market can be divided into small and medium-sized enterprises and large enterprises. The small and medium-sized business segment is expected to grow at a rapid pace during the forecast period.
• Industrially, the business intelligence solutions market can be divided into banking services, financial services and insurance, government, hospitality, retail and electronic commerce, IT and telecommunications, manufacturing, transport and logistics, and others. The retail and e-commerce segment is expected to dominate the market during the forecast period, as the use of business intelligence solutions is higher in the retail and e-commerce industry.

Regional Analysis:

Global Sales Intelligence Market by region is spread across major geographies of North America, Asia Pacific (APAC), Europe, Middle East & Africa (MEA) and Latin America. North America is expected to represent the largest market size during the forecast period due to increasing adoption of technology by North American companies to improve sales productivity and the presence of a large number of business information providers.

Which are the leading players in the sales intelligence market?

The main players in the global sales intelligence market are DiscoverOrg (US), Dun & Bradstreet (US), LinkedIn (US), Oracle (US), Demandbase (US), InsideView (US), Clearbit (US), HG Insights (US), LeadGenius (US), Infogroup (US), UpLead (US), RelPro (US), United States), DueDil (United Kingdom), EverString (United States), RingLead (United States), Gryphon Networks (United States), List Partners (United States), FullContact (United States), Zoho (United States United States) and Yesware (United States).