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Pulished Date April, 2021
ID: 8326
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Multi-Touch Marketing Attribution Software Market Research Report - Segmentation By Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), and Region (North America, Latin America, Asia Pacific, Europe, Middle East and Africa) - Global Forecast (2021-2026)

Pulished: April, 2021
ID: 8326
Pages: 170

Multi-Touch Marketing Attribution Software Market Size & Growth (2021-2026)

The Multi-Touch Marketing Attribution Software market is a very fast-growing market with an average CAGR of 16.2 % during the forecast period. As of 2020, the Multi-Touch Marketing Attribution Software market industry is valued at 1187 million USD, and it is estimated to reach 2247 million USD by the year 2026. North America has the largest market share globally.

Multi-Touch Marketing Attribution Software Market Size (2020 - 2025)

Multi-Touch Marketing Attribution Software Market Drivers and Restraints

Drivers

An increase in the demand for consistent data-driven marketing solutions among enterprises is the biggest driver of the Multi-Touch Marketing Attribution Software Market. An increase in the number of internet users, especially in countries like India and the penetration of smartphones has helped the growth of the Multi-Touch Marketing Attribution Software Market.

Restraints

The budget constraint for small and medium enterprises is restraining the market from actualizing its full potential.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2020–2026

Base Year

2020

Forecast Period

2021 - 2026

Fastest Growing Market

Asia Pacific

Largest Market

North America

CAGR

16.2%

Segments Covered

Component, Organization Size, Deployment Type, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Adobe (US), SAP (Germany), Visual IQ (US), Oracle (US), Neustar (US), LeadsRx (US), LeanData (US), Merkle (US), Roivenue (Czech Republic), C3 Metrics (US), AppsFlyer (US), Equifax (US), Windsor.ai (Switzerland), Manthan (India), and Oribi (Israel).

Multi-Touch Marketing Attribution Software Market Segmentation Analysis

By Component

Based on the component, the Multi-Touch Marketing Attribution Software market is divided into-

  1. Solution
  2. Services

By Organization Size

Based on the organization size, the Multi-Touch Marketing Attribution Software market is divided into-

  1. SMEs
  2. Large Enterprises

Based on the organization size, the SMEs segment is projected to grow at the fastest CAGR whereas large enterprises have the largest market share. Lack of awareness and budgetary constraints are the two main reasons for the low adoption of multi-touch marketing attribution solutions among SMEs compared to large enterprises. But lately, this trend is changing due to improved awareness and SMEs are seeing growing adoption of multi-touch marketing attribution.

By Deployment Type

Based on the deployment type, the Multi-Touch Marketing Attribution Software market is divided into-

  1. Cloud
  2. On-Premises

Based on the deployment type, the on-premises segment is projected to be the leading segment throughout the forecast period. The on-premises deployment type segment involves the installation of multi-touch marketing attribution software on the company’s server. The on-premises software is usually delivered with a one-time license fee and an annual service agreement. With the on-premises deployment, enterprises have complete control over the software as it is physically implemented at the premises. On-premises deployment type allows companies to avoid risk as it doesn’t involve a third-party server.

Multi-Touch Marketing Attribution Software Market Geographical Analysis

North America Multi-Touch Marketing Attribution Software Market has the largest share of as of 2019, and it is projected to remain on the top spot throughout the forecast period. Development & adoption of innovative technologies apart from being the hub of many multinational companies are driving the growth of the market in North America.

Asia-Pacific Multi-Touch Marketing Attribution Software Market is recorded as the fastest-growing market. An increase in demand for the consistent data-driven marketing solutions among enterprises is the primary driver of the market here. Also, Government regulations have made APAC an attractive market. Several international organizations have also invested in the APAC region to make their mark in the domain.

Multi-Touch Marketing Attribution Software Market Size By Region (2020 - 2025)

Multi-Touch Marketing Attribution Software Market Key Players

Major vendors offering multi-touch marketing attribution solutions and services across the globe include Adobe (US), SAP (Germany), Visual IQ (US), Oracle (US), Neustar (US), LeadsRx (US), LeanData (US), Merkle (US), Roivenue (Czech Republic), C3 Metrics (US), AppsFlyer (US), Equifax (US), Windsor.ai (Switzerland), Manthan (India), and Oribi (Israel).

1. Introduction                                

               1.1 Market Definition                    

               1.2 Scope of the report                

               1.3 Study Assumptions                  

               1.4 Base Currency, Base Year and Forecast Periods                         

2. Research Methodology                                          

               2.1 Analysis Design                        

               2.2 Research Phases                      

                              2.2.1 Secondary Research           

                              2.2.2 Primary Research 

                              2.2.3 Data Modelling      

                              2.2.4 Expert Validation  

               2.3 Study Timeline                         

3. Report Overview                                       

               3.1 Executive Summary                

               3.2 Key Inferencees                       

4. Market Dynamics                                     

               4.1 Impact Analysis                        

                              4.1.1 Drivers      

                              4.1.2 Restaints  

                              4.1.3 Opportunities         

               4.2 Regulatory Environment                      

               4.3 Technology Timeline & Recent Trends                           

5. Competitor Benchmarking Analysis                                   

               5.1 Market Share Analysis                          

               5.2 Product Benchmarking                         

               5.3 Regional Presence                   

               5.4 Mergers & Acquistion Landscape                     

               5.5 Joint Ventures & Collaborations                       

6. Market Segmentation                                            

               6.1 Multi-Touch Marketing Attribution Software Market , by Component                              

                              6.1.1 Solution    

                              6.1.2 Services    

                              6.1.3 Market Size Estimations & Forecasts (2021-2026)   

                              6.1.4 Y-o-Y Growth Rate Analysis              

                              6.1.5 Market Attractiveness Index           

               6.2 Multi-Touch Marketing Attribution Software Market , by Organization Size                   

                              6.2.1 SMEs         

                              6.2.2 Large Enterprises  

                              6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                              6.2.4 Y-o-Y Growth Rate Analysis              

                              6.2.5 Market Attractiveness Index           

               6.3 Multi-Touch Marketing Attribution Software Market , by Deployment Type                  

                              6.3.1 Cloud        

                              6.3.2 On-premises           

                              6.3.3 Market Size Estimations & Forecasts (2021-2026)   

                              6.3.4 Y-o-Y Growth Rate Analysis              

                              6.3.5 Market Attractiveness Index           

7. Geographical Landscape                                        

               7.1 Multi-Touch Marketing Attribution Software Market, by Region                        

               7.2 North America - Market Analysis (2021-2026)                          

                              7.2.1 By Country              

                                             7.2.1.1 USA

                                             7.2.1.2 Canada

                              7.2.2 By Component       

                              7.2.3 By Organization Size           

                              7.2.4 By Deployment Type          

                              7.2.5 Y-o-Y Growth Rate Analysis              

                              7.2.6 Market Attractiveness Index           

               7.3 Europe                        

                              7.3.1 By Country              

                                             7.3.1.1 UK

                                             7.3.1.2 France

                                             7.3.1.3 Germany

                                             7.3.1.4 Spain

                                             7.3.1.5 Italy

                                             7.3.1.6 Rest of Europe

                              7.3.2 By Component       

                              7.3.3 By Organization Size           

                              7.3.4 By Deployment Type          

                              7.3.5 Y-o-Y Growth Rate Analysis              

                              7.3.6 Market Attractiveness Index           

               7.4 Asia Pacific                 

                              7.4.1 By Country              

                                             7.4.1.1 China

                                             7.4.1.2 India

                                             7.4.1.3 Japan

                                             7.4.1.4 South Korea

                                             7.4.1.5 South East Asia

                                             7.4.1.6 Australia & NZ

                                             7.4.1.7 Rest of Asia-Pacific

                              7.4.2 By Component       

                              7.4.3 By Organization Size           

                              7.4.4 By Deployment Type          

                              7.4.5 Y-o-Y Growth Rate Analysis              

                              7.4.6 Market Attractiveness Index           

               7.5 Latin America                           

                              7.5.1 By Country              

                                             7.5.1.1 Brazil

                                             7.5.1.2 Argentina

                                             7.5.1.3 Mexico

                                             7.5.1.4 Rest of Latin America

                              7.5.2 By Component       

                              7.5.3 By Organization Size           

                              7.5.4 By Deployment Type          

                              7.5.5 Y-o-Y Growth Rate Analysis              

                              7.5.6 Market Attractiveness Index           

               7.6 Middle East and Africa                         

                              7.6.1 By Country              

                                             7.6.1.1 Middle East

                                             7.6.1.2 Africa

                              7.6.2 By Component       

                              7.6.3 By Organization Size           

                              7.6.4 By Deployment Type          

                              7.6.5 Y-o-Y Growth Rate Analysis              

                              7.6.6 Market Attractiveness Index           

8. Key Player Analysis                                   

               8.1 Adobe (US)                 

                              8.1.1 Business Description           

                              8.1.2 Products/Service   

                              8.1.3 Financials 

                              8.1.4 SWOT Analysis       

                              8.1.5 Recent Developments        

                              8.1.6 Analyst Overview  

               8.2 SAP (Germany)                         

               8.3 Visual IQ (US),                          

               8.4 Oracle (US)                 

               8.5 Neustar (US)                             

               8.6 LeadsRx (US)                             

               8.7 LeanData (US)                          

               8.8 Merkle (US)               

               8.9 Roivenue (Czech Republic)                   

               8.10 C3 Metrics (US)                     

9. Market Outlook & Investment Opportunities                                 

Appendix                                          

               List of Tables                    

               List of Figures                   

  • Global, Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of  by component, by deployment type and systems type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Multi-Touch Marketing Attribution Software Market By Region, From 2021-2026 ( USD Million )
  2. Global Multi-Touch Marketing Attribution Software Market By Component, From 2021-2026 ( USD Million )
  3. Global Solution Market By Region, From 2021-2026 ( USD Million )
  4. Global Services Market By Region, From 2021-2026 ( USD Million )
  5. Global Multi-Touch Marketing Attribution Software Market By Organization Size, From 2021-2026 ( USD Million )
  6. Global SMEs Market By Region, From 2021-2026 ( USD Million )
  7. Global Large Enterprises Market By Region, From 2021-2026 ( USD Million )
  8. Global Multi-Touch Marketing Attribution Software Market By Deployment Type, From 2021-2026 ( USD Million )
  9. Global Cloud Market By Region, From 2021-2026 ( USD Million )
  10. Global On-premises Market By Region, From 2021-2026 ( USD Million )

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