Multi-Touch Marketing Attribution Software Market

Global Multi-Touch Marketing Attribution Software Market Size (2024 to 2029)

The global multi-touch marketing attribution software market is estimated to grow at a CAGR of 16.2% from 2024 to 2029 and be worth USD 3.39 billion by 2029 from USD 1.60 billion in 2024.

An increase in the demand for consistent data-driven marketing solutions among enterprises is the biggest driver of the Multi-Touch Marketing Attribution Software Market. An increase in the number of internet users, especially in countries like India and the penetration of smartphones has helped the growth of the Multi-Touch Marketing Attribution Software Market.

The budget constraint for small and medium enterprises is restraining the market from actualizing its full potential.

REPORT COVERAGE:

This research report on the global multi-touch marketing attribution software market has been segmented and sub-segmented based on component, organization size, deployment type, and region.

Global Multi-Touch Marketing Attribution Software Market - By Component:

• Solution
• Services

Global Multi-Touch Marketing Attribution Software Market - By Organization Size:

• SMEs
• Large Enterprises

Based on the organization size, the SMEs segment is projected to grow at the fastest CAGR whereas large enterprises have the largest market share. Lack of awareness and budgetary constraints are the two main reasons for the low adoption of multi-touch marketing attribution solutions among SMEs compared to large enterprises. But lately, this trend is changing due to improved awareness and SMEs are seeing growing adoption of multi-touch marketing attribution.

Global Multi-Touch Marketing Attribution Software Market - By Deployment Type:

• Cloud
• On-Premises

Based on the deployment type, the on-premises segment is projected to be the leading segment throughout the forecast period. The on-premises deployment type segment involves the installation of multi-touch marketing attribution software on the company’s server. The on-premises software is usually delivered with a one-time license fee and an annual service agreement. With the on-premises deployment, enterprises have complete control over the software as it is physically implemented at the premises. On-premises deployment type allows companies to avoid risk as it doesn’t involve a third-party server.

Global Multi-Touch Marketing Attribution Software Market - By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

North America's multi-touch marketing attribution software market has the largest share of as of 2019, and it is projected to remain on the top spot throughout the forecast period. Development & adoption of innovative technologies apart from being the hub of many multinational companies are driving the growth of the market in North America.

Asia-Pacific multi-touch marketing attribution software market is recorded as the fastest-growing market. An increase in demand for consistent data-driven marketing solutions among enterprises is the primary driver of the market here. Also, Government regulations have made APAC an attractive market. Several international organizations have also invested in the APAC region to make their mark in the domain.

KEY MARKET PLAYERS:

Major vendors offering multi-touch marketing attribution solutions and services across the globe include Adobe (US), SAP (Germany), Visual IQ (US), Oracle (US), Neustar (US), LeadsRx (US), LeanData (US), Merkle (US), Roivenue (Czech Republic), C3 Metrics (US), AppsFlyer (US), Equifax (US), Windsor.ai (Switzerland), Manthan (India) and Oribi (Israel).