Middle East And Africa Smoothies Market

Middle East and Africa Smoothies Market Size

The smoothies market size in the Middle East and Africa was valued at USD 1.12 billion in 2024, and the market size is expected to grow from USD 1.19 billion in 2025 to USD 1.90 billion by 2033, growing at a CAGR of 6.04% from 2025 to 2033.

MARKET OVERVIEW

Smoothie is a thick, non-alcoholic beverage made from raw vegetables or fruits along with some other ingredients. Other ingredients used in smoothies include water, ice, sweeteners, chocolate, nuts, dairy products such as milk and yogurt, and other nutritional supplements. Smoothies, which include a large serving of fruits and vegetables, are recommended for a healthy diet. However, the use of too many sweeteners, protein powders, and ice creams is not healthy. Smoothies consist of high dietary fiber content, making them healthier than fruit juices. Green smoothies made from healthy vegetables are gaining prominence, especially in health-conscious people. Smoothies with increased carbohydrate content by using sugar additives can replace a meal.

An increasing number of health-conscious people, changing lifestyles and food habits, and health benefits associated with smoothies are some of the major factors driving the MEA smoothies market. Increasing popularity for meal replacement food and beverages, growing prominence for juice and smoothie bars, and increasing demand for non-carbonated soft drinks are also expected to propel the MEA smoothies market. High prices of smoothies and packaging problems, as they are made from raw ingredients, are the major factors restraining the growth of the Middle East and Africa smoothies market.

MARKET SEGMENTATION

This research report on the Middle East and Africa smoothies market has been segmented and sub-segmented into the following categories.

By Product

• Fruit-Based Smoothies
• Dairy-Based Smoothies

The fruit-based smoothies segment is estimated to hold the largest share of the worldwide market and is also expected to be the fastest-growing segment. This is attributed to the growing demand for healthy beverages. Fruit-based smoothies are further segmented into organic and inorganic smoothies. Inorganic smoothies are expected to be the largest segment as most of the fruits and vegetables produced from farms are inorganic. Organic smoothies are expected to be the fastest-growing segment as the demand for organic fruits and vegetables increases.

By Distribution Channel

• Restaurants
• Smoothie bars
• Supermarkets
• Convenience Stores

By Country

• KSA
• UAE
• Israel
• Rest Of GCC Countries
• South Africa
• Ethiopia
• Kenya
• Egypt
• Sudan
• Rest Of MEA

The African region leads the market due to the increasing popularity of smoothie bars and increased tourism. Middle East market is somewhat slow due to the low availability of fruits and vegetables. However, increasing horticulture practices in the Middle East region is expected to drive the smoothie market.

KEY MARKET PLAYERS

Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd., Barfresh Food Group and Tropical Smoothie Café are some of the major companies in the Middle East and Africa smoothies market.