The size of the global smoothies market was worth USD 14.67 billion in 2023. Between 2024 and 2029, the global smoothies market is anticipated to grow at a CAGR of 10.1% and reach USD 26.13 billion by 2029 from USD 16.15 billion in 2024.
Smoothie drinks are widely consumed beverages sold, particularly in fast food chains, outlets, or quick-service restaurants. It is a thick, non-alcoholic beverage made from raw vegetables or fruits along with some other ingredients. Other smoothie ingredients include water, ice, sweeteners, chocolate, nuts, dairy products such as milk and yogurt, and other nutritional supplements.
The progressively growing public inclination towards healthy living has escalated the intake of freshly made fruit drinks. The market saw the rise of plant-based smoothies, a relatively new commercial innovation. This category is propelled by convenience, sustainability, organicness, and healthiness. Modern technologies are increasingly employed to maintain organoleptic characteristics and nutritional quality while matching with sustainability objectives. Furthermore, the North American region leads the global market due to the high demand for healthy, non-alcoholic drinks in this region. The Asia Pacific region is estimated to be a speedy-growing market with a CAGR of over 9% due to the growing number of people with disposable incomes and changing food habits.
An increasing number of health-conscious people, changing lifestyles and food habits, and health benefits associated with smoothies are promoting market growth. Increasing popularity for meal replacement food and beverages, growing prominence for juice and smoothie bars, and rising demand for non-carbonated soft drinks are also expected to propel the smoothies market. Smoothies that include a large serving of fruits and vegetables are recommended for a healthy diet.
With the growing trend for green smoothies, there is a rise in demand for smoothies incorporated with green leafy vegetables, such as kale, spinach, lettuce, and green cabbage leaves, to improve digestion and the immune system and minimize unhealthy cravings. Additionally, due to rising healthcare costs, consumers are inclined to use smoothies as breakfast and snacks to stay healthy. Increased consumer awareness of the benefits associated with the product is also spurring market growth. The growing demand for functional foods and beverages is also driving the growth of smoothies.
In addition, continuous product launches to address the needs of specific preferences of consumers and to offer a diverse range of options in smoothies stimulate the smoothies market growth. Also, the strategic initiatives undertaken by the prominent market players will accelerate the market expansion. Additionally, increasing consumer awareness of health and changes in lifestyle and eating habits, as well as health benefits, are driving growth in the global smoothie market. Carbohydrate intake, especially when smoothies are made without sugar, is low. So, most gym coaches recommend shakes for people considering losing weight. Thus, smoothies have become perfect meal replacements. They're healthier than other snack products and offer good taste, convenience, and portability.
However, using too many sweeteners, protein powders, and ice creams is unhealthy. Smoothies have high dietary fiber content, making them healthier than fruit juices. Green smoothies made from healthy vegetables are gaining prominence, especially in health-conscious people. Smoothies with increased carbohydrate content using sugar additives can replace a meal. High prices of smoothies and packaging problems, as they are made from raw ingredients, are the major factors restraining the growth of the smoothies market.
The increasing demand for innovative plant-based drinks among health-aware consumers, especially those in European countries, is a potential prospect for the expansion of the smoothies market.
Such product launches are setting up the market landscape and customers what to expect from them. Additionally, the steady rise in awareness regarding the unintentional extensive intake of microplastics from plastic bottles, cups, or bowls is expected to boost the demand for eco-friendly packaging materials further. Implementation of plastic bans by several countries is directed at this motive to enhance quality assurance and safety.
Hyper-local ingredients obtained from nearby gardens and farms are experiencing a surge in popularity, particularly as the movement "farm-to-table" gains momentum, which is another factor presenting an opportunity for market growth. This sustains domestic agriculture and provides fresher and more nutrient-packed elements. Therefore, the demand for homegrown herbs like basil and mint, local greens such as kale or spinach, and seasonal berries is estimated to escalate in the future. Seasonal berries, local greens like spinach or kale, and homegrown herbs such as mint and basil.
Caffeine's presence hinders the smoothies market's expansion in certain drinks. The consumption of energy drinks has risen tremendously with a surge in physical activity. Brands and companies enjoy this demand, and so do national coffee chains. People want different flavors today, and the market is flooded with various smoothie ingredient options. Many people like adding coffee to their smoothies, which is becoming common due to busy lifestyles, leading to tiredness and inattentiveness. Hence, this increase in coffee-based smoothies is causing a caffeine influx, impacting intracellular calcium concentration.
REPORT METRIC |
DETAILS |
Market Size Available |
2023 to 2029 |
Base Year |
2023 |
Forecast Period |
2024 to 2029 |
CAGR |
10.1% |
Segments Covered |
By Product, Distribution Channel, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
PepsiCo, Inc, Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Tropical Smoothie Cafe and Others. |
Based on the product, the smoothies market is segmented into fruit-based and dairy-based. The fruit-based segment holds the largest share of the global market and is also expected to be the fastest-growing segment. This is attributed to the growing demand for healthy beverages. Fruit-based smoothies are further segmented into organic and inorganic smoothies. The inorganic smoothies sub-segment is expected to be the largest segment as most of the fruits and vegetables produced from farms are inorganic. The organic smoothies sub-segment is expected to be the fastest-growing segment as the demand for organic fruits and vegetables is increasing.
The restaurant segment is likely to have maintained its position in the smoothies market. This is due to the growing trend of snacking and the strong presence of online food ordering applications. Moreover, managing the cold chain and providing various product varieties at affordable prices are driving the segment's market share.
On the other hand, smoothie bars experienced rapid growth owing to a broad range of options with different flavors, additions, and ingredients to serve all customers. Currently, Asia Pacific is witnessing swift expansion in this segment, especially India.
North America dominates the smoothie market due to the high demand for healthy, non-alcoholic beverages in this region. Moreover, the increased trend of consumption of non-alcoholic beverages among adults in the United States in the last few years is influencing the demand for smoothies in the region.
In comparison to earlier generations, the younger customers from Generation Z show less enthusiasm for drinking alcohol. In Canada, smoothies appear to be the most common among young people.
Europe is projected to increase its share during the forecast period. The fresh wave of non-alcoholic beverages has had a clear-headed class and flavor, exuding flair and glow-up, which is influencing the growth of the segment's market share. The EU food and drinks industry is a significant contributor to its economy.
However, the regional market's growth is impacted by the EU food supply chain's high prices and input costs. This may decrease its consumption as people are expected to reduce their expenditure on outside food and drinks.
The growth of the Asia-Pacific regional market is majorly driven by the increasing number of people with disposable incomes and changing food habits. The region's customers are more willing to pay for healthy drinks, which is expected to influence the growth rate of APAC's market. Also, it is an emerging market for global players to spread their footprint. Similarly, India spearheads the Asia Pacific region in introducing new supplements, drinks, and food offerings with immune-enhancing claims, exhibiting a rising buyer interest in immune wellness. COVID-19 fueled this trend and showed a transition towards more balanced eating patterns and favoring nutritional quality and safety. Indian customers are enthusiastic about items that merge immunity and additional health advantages, like better sleep and stress relief.
Japan is another primary market for smoothies in this region, with green tea smoothies being the most popular option. It is leading this emerging trend.
Companies that hold a notable presence in the global smoothies market include
This research report on the global smoothies market has been segmented and sub-segmented based on product, distribution channel, and region.
By Product
By Distribution Channel
By Region
Frequently Asked Questions
The Smoothies Market Can be Predicted Reach a Valuation of USD 17 billion by 2027.
Smoothies Market Can Expand With A CAGR 10.1 % in a given Forecast Period.
PepsiCo, Inc, Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Tropical Smoothie Cafe and Others.
North America region is expected have the largest market share of the global Smoothies Market.
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