Smoothies Market Size was calculated at USD 12.10 billion in 2019 and is anticipated to touch USD 17.00 billion by the end of the assessment period with a CAGR of 10.1% throughout the calculated period of 2021-2026. Smoothie is a thick nonalcoholic beverage made from raw vegetables or fruits along with some other ingredients. Other ingredients used in smoothies include water, ice, sweeteners, chocolate, nuts, dairy products such as milk and yogurt, and other nutritional supplements. North American smoothies market leads the global market due to the high demand for healthy non-alcoholic drinks in this region. Asia Pacific smoothies market is estimated to be the speedy-growing market with a CAGR of over 9% due to the growing number of people with disposable incomes and changing food habits.
Smoothies which include a large serving of fruits and vegetables are recommended for a healthy diet. However, the use of too many sweeteners, protein powders, and ice creams is not healthy. Smoothies consist of high dietary fiber content making them healthier than fruit juices. Green smoothies made from healthy vegetables are gaining prominence, especially in health-conscious people. Smoothies with increased carbohydrate content by using sugar additives can themselves replace a meal.
An increasing number of health-conscious people, changing lifestyles and food habits, and health benefits associated with smoothies are some of the major factors driving the smoothies market. Increasing popularity for meal replacement food and beverages, growing prominence for juice and smoothie bars, and increasing demand for non-carbonated soft drinks are also expected to propel the smoothies market.
High prices of smoothies and packaging problems as they are made from raw ingredients are the major factors restraining the growth of the smoothies market.
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With the growing trend for green smoothies, there is a rise in demand for smoothies incorporated with green leafy vegetables, such as kale, spinach, lettuce, and green cabbage leaves, to improve digestion and the immune system, and minimize unhealthy cravings. Additionally, due to rising health care costs, consumers are inclined to use smoothies as one of the breakfasts as well as snacks to stay healthy. Increased consumer awareness of the benefits associated with the product is also spurring market growth. The growing demand for functional foods and beverages is also driving the growth of smoothies. In addition, continued product launches in this area are expected to stimulate the smoothie market for years to come.
Also, the strategic initiatives undertaken by the main market players will accelerate the growth of the market. Additionally, increasing consumer awareness of health and changes in lifestyle and eating habits, as well as health benefits, are driving growth in the global smoothie market. Carbohydrate intake, especially when smoothies are made without sugar, is low. So most gym coaches recommend shakes for people who are considering losing weight. Thus, smoothies have become perfect meal replacements. Plus, they're healthier than other snack products and offer good taste, convenience, and portability.
Impact of COVID-19 on Smoothies Market:
As the effects of COVID-19 are felt around the world, food and beverage companies have faced extreme challenges in terms of making, supply, and distribution. Although there has been a decline in store-based sales due to the shutdown of sales channels, the market for smoothies is touted to expand in the coming years with the rising consumer interest for plant- and fruit-based products in their diet to improve immunity.
Based on Product:
Fruit-based smoothies hold the largest market share and are also expected to be the fastest-growing segment. This is attributed to the growing demand for healthy beverages. Fruit-based smoothies are further segmented into organic and inorganic smoothies.
Inorganic smoothies are expected to be the largest segment as most of the fruits and vegetables produced from farms are inorganic. Organic smoothies are expected to be the fastest-growing segment as the demand for organic fruits and vegetables is increasing.
Smoothies Industry – By Distribution Channel
Restaurants
Smoothie bars
Supermarkets
Convenience Stores
Smoothie bars
North America dominates the Smoothies Market:
Smoothies Market is geographically classified into, Latin America Smoothies Industry (Brazil, Argentina, Mexico), North America Smoothies Market (United States, Canada), Europe Smoothies Industry (United Kingdom, France, Germany, Spain, Italy), Middle East and Africa Smoothies Industry (Saudi Arabia, United Arab Emirates, Lebanon, Jordan, Cyprus), Asia Pacific Smoothies Industry (China, India, Japan, South America, Australia, New Zealand, and Southeast Asia).
North America dominates the smoothie market due to the high demand for healthy nonalcoholic beverages in this region. Asia Pacific is expected to be the fastest-growing market with a CAGR of over 9% due to the increasing number of people with disposable incomes and changing food habits.
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Geographical Classification of the Smoothies Market:
Leading Company:
PepsiCo, Inc. had the largest share of the Smoothies Market in terms of sales revenue in 2020. PepsiCo has declared it will sell Tropicana, Naked, and other excellent juice brands to private equity company PAI Partners. PAI Partners is a pre-eminent private equity company, investing in market-leading firms through the worldwide
Competitor Analysis and Key Players Mentioned in this Market are:
Key Questions Answered by the Report?
What are the opportunities for Smoothies Market?
Who are the major current and potential competitors in the market?
What is the major end-user segment of the Smoothies Market?
What are the key feasible strategies adopted by leading players operating in the Smoothies Market?
What are the new emerging technologies of the market?
What are the key dynamics and trends governing the market?
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Product
5.1.1 Introduction
5.1.2 Fruit-based Smoothies
5.1.2.1 Organic Smoothies
5.1.2.2 Inorganic Smoothies
5.1.3 Dairy-based Smoothies
5.1.4 Y-o-Y Growth Analysis, By Product
5.1.5 Market Attractiveness Analysis, By Product
5.1.6 Market Share Analysis, By Product
5.2 Distribution Channel
5.2.1 Introduction
5.2.2 Restaurants
5.2.3 Smoothie bars
5.2.4 Supermarkets
5.2.5 Convenience Stores
5.2.6 Y-o-Y Growth Analysis, By Distribution Channel
5.2.7 Market Attractiveness Analysis, By Distribution Channel
5.2.8 Market Share Analysis, By Distribution Channel
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Product
6.1.3.3 By Distribution Channel
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Product
6.1.4.3 By Distribution Channel
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Product
6.1.5.3 By Distribution Channel
6.2 North America
6.1.1 Introduction
6.1.2 United States
6.1.3 Canada
6.3 Europe
6.2.1 Introduction
6.2.2 U.K
6.2.3 Spain
6.2.4 Germany
6.2.5 Italy
6.2.6 France
6.4 Asia-Pacific
6.3.1 Introduction
6.3.2 China
6.3.3 India
6.3.4 Japan
6.3.5 Australia
6.3.6 South Korea
6.5 Latin America
6.4.1 Introduction
6.4.2 Brazil
6.4.3 Argentina
6.4.4 Mexico
6.4.5 Rest of Latin America
6.6 Middle East & Africa
6.5.1 Introduction
6.5.2 Middle-East
6.5.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Smoothie King
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Maui Wowi Hawaiian Coffees & Smoothies
8.3 Suja Juice
8.4 Innocent Drinks
8.5 Bolthouse Farms
8.6 Jamba Juice Company
8.7 Ella’s Kitchen Ltd
8.8 Barfresh Food Group, Inc
8.9 Tropical Smoothie Café
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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