The fitness app market size in the MEA region is predicted to grow at a CAGR of 25.41% from 2023 to 2028 and be worth USD 1.08 billion by 2028 from USD 0.35 billion in 2023.
The COVID-19 epidemic spread, resulting in nationwide lockdowns and social distancing norms. This has shifted away from traditional studios and gyms and toward virtual exercise. As a result, the number of fitness applications being downloaded and used has risen. Additionally, the COVID-19 epidemic has raised health and hygiene awareness. As a result, the number of people who use fitness applications daily has increased.
Fitness app usage is strong among people of all ages, a significant element driving the fitness app market's rise in MEA. Fitness is a software application that may be used on any mobile device, such as a smartphone or tablet. These apps are designed to help people with exercise and other sorts of physical training, food and nutrition, health tracking, and other fitness-related issues. In addition, fitness APP use is projected to increase among the elderly during the pandemic.
Other significant factors driving the growth of the MEA fitness app market are changing lifestyles, rising consumer disposable income, and the availability of various health and fitness applications.
The MEA fitness app market has grown due to the rising trend of maintaining physical health. With the rise in smartphone usage, many individuals are turning to fitness applications. These applications are simple to use, with a UI designed to allow even a non-technical buddy to utilize them. As a result, users using fitness applications save a lot of time. These fitness applications may also feature diet charts used by app users when suggested by nutritionists, hence increasing app usage.
However, the high cost of creating fitness applications and trackers is a major stumbling block to the market's growth during the forecast period. High initial expenditures needed for technology improvements and changing user preferences & practices are essential aspects likely to affect the development of the market for fitness applications. In addition, only a few online workout programs enable the teacher to observe you, analyze your form, and make tweaks or corrections depending on your results. This implies that you can unwittingly perform workouts incorrectly or even be dangerous if you don't comprehend it.
Another important hurdle for the fitness app business is the requirement for innovation. With so many applications on the market offering various services, they require a more user-friendly design, engaging physical activities, and advice from well-known health experts.
This research report on the MEA fitness app market has been segmented and sub-segmented into the following categories.
By Type:
By Platform:
By Device:
By Country:
Though the MEA region accounted for a smaller share in the global fitness app market in 2020, the scenario is forecasted to be changing during the forecast period. Individuals' growing knowledge of fitness-related metrics is seen as a primary driver of market growth. Physicians are prescribing these devices to their patients to monitor their heart rate and other vital activities, which is fuelling market demand. In addition, the popularity of fitness trackers is growing day by day due to campaigns and digital ads, driving up market demand to unprecedented levels. The Middle East and Africa's fitness tracker market is growing faster due to an increase in the number of individuals suffering from various ailments and the need to enhance healthcare services.
The UAE is the market leader in the Middle East and Africa, with the highest share of the market. A growing worry for one's health is a key element driving growth. Another reason boosting the fitness tracker market's growth rate is rising disposable income. Saudi Arabia and South Africa are quickly catching up to the UAE regarding market dominance, thanks to the rapid adoption of new technologies and growing demand for creative goods. Consistent economic expansion in these nations is equitably fuelling market demand. With the rise of e-commerce in every industry, Nigeria and the rest of the Middle East and Africa are expected to have skewed growth rates in the future years. The market's development potential will be boosted by increased rivalry among companies.
KEY MARKET PLAYERS:
MyFitnessPal Inc., Motorola Mobility LLC, Azumio, WillowTree, Inc., Under Armour, Dom and Tom, Grandapps, Fitbit, ASICS, WillowTree, Inc., and Appster are a few of the companies operating in the MEA fitness app market.
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