Middle East and Africa Fruit and Vegetable Juice Market was worth USD xx billion in 2022 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2028.
Fruits and Vegetables are among the most eaten food items in the world which are rich in proteins, vitamins and essential fats. They can be taken in many ways. Juice is the one of the most preferred way for the intake of fruits and vegetables. It can be prepared by extracting the pulp in fruits and vegetables. Fruit Juices are very tasty which gives immense pleasure while drinking and Vegetable juices are consumed because of their low-calorie content.
Juice making companies are preparing different flavours by mixing various fruits like orange, apple, guava, pineapple etc., for grabbing the consumers attention. They are also adding extra vitamins and minerals according to the customers taste and preference. These companies are coming with latest packing techniques called the elevated drink box for increasing the shelf life of the product. Juices can also be prepared by artificial flavours which can store more days compared to natural fruit juices. Juices are perfect replacement for the carbonated and energy drinks.
Increasing concern for health and growing awareness about the nutritional content in fruits and vegetables are the primary factors for the driving of the Fruit and Vegetable Juice market. Also, consumers inclination towards juice, less preparation time, demand for healthy food, change in lifestyle, product development and launching different flavours of juices and lack of particular fruits in some regions are considered to enhance the growth of Fruit and Vegetable Juice market. However, different artificial flavours used by manufacturing companies and less storage time are hampering the growth of Fruits and Vegetable Juice market.
The Middle East and Africa Fruit and Vegetable juice industry is segmented by Flavour, Type, Concentration, Category and Distribution channel. On the basis of flavour, the market is segmented into fruits, vegetable and mixed. Fruits are categorised into Mango, Apple, Guava, Pomegranate, Grape, Orange, Lemon, Pineapple and Others and Vegetables are categorised into Carrot, Beetroot, Tomato, Pumpkin and Others. Among all the fruit juices, orange juice is the most preferred juice globally which has the total demand of 30 % worldwide. On the basis of Storage type, the market is segmented into Ambient, Chilled, Frozen and Others. The ambient segment dominates the fruit and vegetable mixed juices market because they have shelf life of more than one year. On the basis of Concentration, the market is segmented by 100% juice, 25-99% juice, <25% juice, Flavoured and Others. 100% concentrated juice is fastest growing in this market because of consumers prefer natural fruit juices. Category segment is divided into carbonated and non-carbonated sub-segments. Among these non-carbonated juices have largest market in the fruit and vegetable juice market. Depending on the distribution channel the market is segmented into Convenience stores, Supermarkets or hypermarkets, On-trade and Independent retailers.
Geographically the Middle East and Africa Fruit And Vegetable Juice Market is segmented into KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA. The market is growing slowly because of many problems the region faces, in terms of battles and also, the unstable economy. However, many companies are investing in this region.
Key Players in the Market:
Major Key Players in the MEA Fruit And Vegetable Juice Market are
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